MARKETING PLAN Gives By Riccardo Vieri


Presentation Description

Riccardo Vieri, started his marketing approach at a very young age. He has established a big image in Italy, he always ready for new challenge. He is always reliable what he does. In his current projects, he is working on Invention Digital Signage Advertising, Sisel International, and Crypto network Centurion-cent.


Presentation Transcript

Best Marketing Plan:

Best Marketing Plan Riccardo Vieri

Market Summary:

Market Summary Market: Past, present, and future Review changes in market share, leadership, players, market shifts, costs, pricing, and competition

Product Definition:

Product Definition Describe the product or service being marketed


Competition The competitive landscape Provide an overview of product competitors, and their strengths and weaknesses Position each competitor’s product against the new product


Positioning Positioning of product or service Statement that distinctly defines the product in its market and against its competition over time Consumer promise Statement summarizing the benefit of the product or service to the consumer

Communication Strategies:

Communication Strategies Messaging by audience Target consumer demographics

Packaging and Fulfillment:

Packaging and Fulfillment Product packaging Discuss form factor, pricing, look, and strategy Discuss fulfillment issues for items not shipped directly with the product COGs Summarize cost of goods and high-level bill of materials

Launch Strategies:

Launch Strategies Launch plan If product is being announced Promotion budget Supply backup material with detailed budget information for review

Public Relations:

Public Relations Strategy and execution PR strategies PR plan highlights Have backup PR plan including editorial calendars, speaking engagements, conference schedules, etc.


Advertising Strategy and execution Overview of strategy Overview of media and timing Overview of ad spending

Other Promotion:

Other Promotion Direct marketing Overview of strategy, vehicles, and timing Overview of response targets, goals, and budget Third-party marketing Co-marketing arrangements with other companies Marketing programs Other promotional programs


Pricing Pricing Summarize specific pricing or pricing strategies Compare to similar products Policies Summarize policy relevant to understanding key pricing issues


Distribution Distribution strategy Channels of distribution Summarize channels of distribution Distribution by channel Show plan of what percent share of distribution will be contributed by each channel – a pie chart might be helpful

Vertical Markets/Segments:

Vertical Markets/Segments Vertical market opportunities Discuss specific market segment opportunities Address distribution strategies for those markets or segments Address use of third-party partner role in distribution to vertical markets


International International distribution Address distribution strategies Discuss issues specific to international distribution International pricing strategy Localization issues Highlight requirements for local product variations

Success Metrics:

Success Metrics First year goals Additional year goals Measures of success/failure Requirements for success


Schedule 18-month schedule highlights Timing Isolate timing dependencies critical to success

Riccardo Vieri | Patent Specialist:

Riccardo Vieri | Patent Specialist Riccardo Vieri, is proficient expertise in the diversity of work profiles including Patent Specialist, Sales Marketing Manager, and Executive Sales Developer. He is a member of private companies at various stages of their growth and development.

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