Experiential LearningA Tale of Two Classes: Experiential Learning A Tale of Two Classes Ravi Kumar Govahi Gita Marshall School of Business University of Southern California


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes “We don’ receive wisdom, we must discover it for ourselves after a journey that no one can take for us or spare us” Marcel Proust


Agenda: Agenda Experiential Learning globally Experiential Learning locally


Experiential Learning: A Tale of Two Classes(Part One): Experiential Learning: A Tale of Two Classes (Part One) Global Business Simulator


PRIME Project Example: PRIME Project Example Beijing Coca Cola With the Beijing Olympics coming up in 2008, there is a great opportunity to reinforce Coke’s brand name in China. Coke is one of the official sponsors of the Beijing Olympics. The senior management would like recommendations on strategies to increase brand awareness through all distribution channels. Of particular interest to the senior management are success and failure factors in brand building in the last 2-3 Olympic Games.


Presentation to Company On-site: Presentation to Company On-site Recommendation to Beijing Coca Cola Three tier strategy Pre-Olympics, Onsite, Offsite Encompasses both Olympic success factors Addresses key threat of ambush marketing Meets goals: Increases brand awareness throughout China Associates Coca-Cola with Chinese Olympic pride Integrates Coca-Cola with the Olympic experience


Company Feedback: Company Feedback “Thank you for a great presentation—if I didn’t know any better, this presentation could have been from our Corporate Marketing staff in Atlanta, Georgia!” - John Cheung, VP, Marketing, Coca Cola Beijing


PRIME Project Preparation: PRIME Project Preparation Team Coca Cola selection Research Primary and Secondary Resources Frameworks, concepts, tools, theories, models, and other material learned in other core classes Faculty guidance Pre-trip presentation


Participating Companies: Participating Companies Each year more than 75 companies throughout Asia and Latin America participate in the PRIME program JPMorgan Fujikon Motorola US/China Wal-Mart Nestle Shanghai Bao Steel Itautec Nissan Heber Biotec Lenovo Sharp MTV CP Group Harley Davidson and many more……


IBEAR MBAInternational Business Consulting Project Example: IBEAR MBA International Business Consulting Project Example Perform political risk assessment in Indonesia and develop a business entry strategy in that market for a world leading designer and manufacturer of commercial communications satellites. Note: Company name can not be disclosed due to the NDA agreements


IBCP Project Preparation: IBCP Project Preparation Fully Professional Consulting Engagement 500 person-hours on project Meetings with client Interview local experts, partners, suppliers, customers Faculty mentor


Company Feedback: Company Feedback “I want to thank…the group of bright, energetic students who worked on our project. Their work product was thorough, well done, well presented, and will be the basis of our actions in the business area [they] researched.” Bill Pfannenstiel, VP, Manpower Professional


IBCP Participating Companies: IBCP Participating Companies 15 consulting projects each year Past Participants Intel Mattel Disney Avery Dennison Lockheed Hitachi BP Matsushita Manpower Spalding Sony Pictures


ABAC Project: ABAC Project APEC Business Advisory Council—client Team project Students from PRIME APEC countries Earn credits for directed study Research process: Understand country specific issues (PRIME lectures) Visit country, interview and collect data (2-3 days extension after PRIME trip) Presented at ABAC Summit during APEC Annual Meeting


International experiential learning is a graduation requirement in all five MBA programs in the Marshall School: International experiential learning is a graduation requirement in all five MBA programs in the Marshall School Full-time MMBA Evening MBA.PM IBEAR MBA EMBA Global EMBA in Shanghai


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Meta-4 activity Meta-4 demonstration Hi Fli demonstration Experiential Learning Center (ELC) at Marshall


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Meta-4 “An Experiential Activity”


Slide18: META-4 RULES Rule # 1: Three chips one RED , one WHITE , and one BLUE and a CHIP back (you choose the color of the chip). Rule # 2: Three DOMINOS will give you seven CHIPS back (you choose the color of the chips). , will give you a DOMINO ,


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Meta-4 Presentation


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Hi Fli Presentation


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Mission Roles Method


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes ELC Mission “To provide a learner-centric environment for students to learn business concepts that augments and enhances the traditional teaching methods”.


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Faculty Provide input Actively observe Integrate learning outcomes Trainer Plans for the session Researches and designs experiential materials Conducts experiential activities Debriefs activities


Experiential Learning Cycle: Experiential Learning Cycle


Experiential Learning Cycle: Experience Experiential Learning Cycle


Experiential Learning Cycle: Publish Experience Experiential Learning Cycle


Experiential Learning Cycle: Experiential Learning Cycle Publish Experience Process


Experiential Learning Cycle: Experiential Learning Cycle Publish Experience Process Generalize


Experiential Learning Cycle: Publish Experience Process Generalize Apply Experiential Learning Cycle


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes ELC Users ELC Services Participant Feedback


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes ELC Users Scope Over 60 courses Topics Leadership teamwork Negotiation decision-making Programs MBA EMBA IBEAR Undergraduate


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes ELC Users Scale Two Centers Utilization 95% and 100% 120, 000 student hours Functionality (Every student gets to experience ELC)


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes ELC Services Training Experiential Activities (classes, programs) Videotaping Presentations (classes, programs) Experiential activities (classes, programs) Focus groups (classes, research) Interviews (classes, programs, CRC) Research Support


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes ELC evaluation Process ELC and trainer-centered Overall ratings Quantitative/qualitative aspects Focus ELC experiences Connectivity to classroom concepts Applicability and repeatability of the learning outcomes


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes A sample of student feedback… The learning experience was unforgettable. It really left an impact on me. It showed the benefits /value/power of teamwork in achieving organizational goals. I was able to see people make improvements in in their operating decisions. It helped us to think how to form a structural format to solve problems and execute. More ELC sessions! They are educational, enjoyable and fun! We learn a lot more in the ELC than in the classroom. Play more video clips and give us more feedback. Include ELC in all business school classes. The overall program is powerful. Effective in creating valuable learning experiences. Great teaching style.


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Physical Layout Administration Strengths


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Physical Layout Multiple Centers Room division One-way observation Special features Connectivity and the “self-serve” system Effective use of technology


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Administration Staffing Scheduling Priorities and policies Operating hours


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes ELC Strengths Commitment to the learner-centric approach to teaching and learning Proper integration of technology into the teaching/learning process Strong support from faculty and positive feedback from students in supporting the teaching mission of Marshall Opportunities for many types of research Efficient use of limited resources Ease of use


Experiential Learning: A Tale of Two Classes: Experiential Learning: A Tale of Two Classes Gita Govahi