asp

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The World’s Leading ASP Enabler™ Enabling SW as a Service: ISV 2 ASP November 29, 2000 Marc Lowe President + CEO New Moon Systems Inc. www.newmoon.com

New Moon Corporate Mission: 

New Moon Corporate Mission Global leader in ASP enablement services, systems, and technologies for Windows applications

Agenda: 

Agenda ASP Market Opportunity What’s an AIP? Getting Started ASP Business models Conclusions

ASP… Why Bother?: 

ASP… Why Bother? Just another bandwagon? Or a way to secure my future? ASP benefits for Windows ISVs: Just say no to SW piracy Step off the “upgrade treadmill” Extend distribution; centralize support Own customer relationship New ways of using applications New ways of making money

Prognosticators Still Bullish …: 

Prognosticators Still Bullish … ·  IDC predicts that revenues of $296M in 1999 will increase to $7.8B in 2004 for the industry. ·     Sound Consulting LLC predicts worldwide market growth from $188M in 1999 to $5.9B in 2003 and possibly $12.3B if practical wireless technologies emerge. ·     Forrester is more optimistic with a prediction that the worldwide ASP industry will surpass $21B in revenues by 2002 ·     The Dataquest unit of the Gartner Group is the most optimistic and predicts worldwide ASP revenues will increase from $3.6B in 2000 to more than $25.3B in 2004

ASP Market Conclusions: 

ASP Market Conclusions ASP model of app delivery will happen. Small businesses (100 employees or less) are most likely to use ASP services today, particularly in the IT consulting, electronics/high tech and software industries. Resellers to these users are most likely to be telecommunications companies, ISPs, and hardware/network providers. More than half (57%) of the small to midsize businesses will be seeking outsourcing options for their business application needs, creating a universe of 802,507 target companies.

ASP End User Adoption: 

ASP End User Adoption 2000 2001 2002 2003 ASP Users & Revenues Early Adopters Mainstream Late Adopters Tech companies Internet delivery & central or self-service ASP-centric suppliers Assisted Adopters Broader appeal Internet delivery & local service Traditional resellers Widespread Internet delivery & central service Specialized xSP’s All PC users Internet delivery & self service Telcos

ASP Winners: Clicks and Mortar Application Developers: 

ASP Winners: Clicks and Mortar Application Developers Windows ISVs are the “Bricks and Mortars” of the app world Have revenues, customers, and brand Have back-end infrastructure Have familiar rich application interface ISV’s should win as the “Clicks and Mortars” of the ASP world Don’t let yourself be “Amazon’d”

ISV + AIP = ASP: 

ISV + AIP = ASP Windows SW Publisher (ISV) Application development Feature enhancement Customer acquisition Branding Loyal customers Customer support Customer interface ASP Infrastructure Provider (AIP) Data Center Application delivery technology Security Customer management Infrastructure management Billing & metering data collection Turnkey Internet distribution

What’s an AIP?: 

What’s an AIP? Application Infrastructure Provider

Three Ways to Go…: 

Three Ways to Go…

Three Ways to Go …: 

Three Ways to Go … New way with two new partners …

Walk Before You Run: 

Walk Before You Run Low-risk entry path Demo/Promotional Occasional Use Recapture lost revenue Daily, monthly, “By-the-drink” International Hosting Mainstream Hosting: “Eat-all-you want”

ASP Business Models: 

ASP Business Models Long Term Subscription: License price/24 month $2400/24 = $100 per month Short Term Monthly: LT monthly x Premium $100 x 200% = $200 per month Daily Use: ST monthly/20 days x Premium $200/20 days x 200% = $20 per day Pure Internet Model: Application drives traffic or e-Commerce

Conclusions : 

Conclusions ASP model will be the primary mode for delivering applications Market will grow thru evolution Today’s ISVs will be key players ASP resellers will evolve with end user comfort level Mode of use will start with occasional use and move to mainstream use Complex systems are required to manage applications Successful AIPs must be flexible and responsive to SW vendor needs

New Moon: Application Management for ISV-Focused AIPs: 

New Moon: Application Management for ISV-Focused AIPs Complete application management systems for AIPs, xSPs Full service AIP for Windows ISVs 100% New Moon developed ASP management platform - Flexible, Responsive Find out more at www.newmoon.com or call 408.296.8600 ISVs contact: Kerry Hemperly, VP Sales Distribution partners contact: Kevin Carbone, VP Business Development Service Providers and ASPs interested in New Moon’s ASP platform contact: Kerry Hemperly, VP Sales

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The World’s Leading ASP Enabler™ Control Your Destiny