tur congress70404 gazzetto

Slide1: 

Turismo Congressuale Idee per il rilancio del settore 7 aprile 2004 Firenze

Overview: 

Overview A Portrait of the German Convention Bureau Organisation/ Structure of  GCB-Members  GCB staff GCB services for meeting planners GCB services for members The German Meeting Market

A Portrait of the German Convention Bureau: 

A Portrait of the German Convention Bureau Main lobbying and marketing organization for the convention destination Germany since 1973 Umbrella organization for 192 members 20 cities 40 convention centres 98 hotels 34 professional congress organizers and other convention service providers Main service provider German National Tourist Office – DZT Lufthansa German Airlines German Rail

The 2004 Budget: 

The 2004 Budget EURO Membership fees incl. German Rail and LH 565.000 German National Tourist Office 312.950 SUBTOTAL 877.950 Marketing fees for several activities 682.500 TOTAL 1.560.450

Structure: 

Structure How is the GCB organised?

GCB services for meeting planners: 

Cost-free support in event planning and research on event locations Concrete event offers and bid books Consultancy for the efficient and successful organization of events in Germany GCB services for meeting planners

GCB services for meeting planners: 

Information material about Germany Organization of Site-Inspections Internet with an online search (interactive data base) E-Mail Newsletter Invitations for fam trips GCB services for meeting planners

Slide8: 

Relaunch December 2003 www.gcb.de GCB services for meeting planners

GCB services for meeting planners: 

GCB services for meeting planners Brochure „Germany visions“ List of all members and capacities Discription of all regions GCB services Quality – Meetings made in Germany GCB and internet address

GCB services for GCB members: 

Networking:  Annual General Assembly  Category Meetings  Intranet  Market research GCB services for GCB members

GCB services for GCB members: 

Marketing Platform:  Organization of the Germany-stand at international industry fairs  Workshops in our key markets  Internet with an online search and comprehensive information about every member  Mailings with partners GCB services for GCB members

The German meeting market: 

The German meeting market The German meeting and convention market 2002 - 2003

Slide13: 

Source: supplier survey 2003 Composition of venue supply * holding at least 20 people in the biggest room (seated in rows)

Ratios for the 2002 German meeting market: 

Supply Demand The market 10,935 (10,729) venues* 60,500 (55.000) rooms 1.3 million (1.15) meetings EUR 49.3 (43) billion volume of turnover 69 (63) million participants 67.6 (65) million overnights ( ) = results 1999/2000 * Hotels, conference centres and halls, universities and airports with facilities capable of holding at least 20 people in the largest room (seated in rows) Source: supplier survey 2003 Ratios for the 2002 German meeting market

Slide15: 

Universities Airports 49% of delegates meet in conference centres Hotels Conference centres 49% 49% 77% 10% 12% 84% 12% 1% 1% 1% 2% 3% 20% 40% 60% 80% Events: 1.3m Rooms: 60,500 Delegates: 69m

Slide16: 

The Internet and word of mouth have the greatest influence on the choice of location Decision criteria* 2002 1999

Slide17: 

Source: supplier survey 2003 The private sector is the major segment of demand Companies, private sector 61% 39% 1999 Associations, societies, institutions 63% 37%

Slide18: 

Total turnover in the meetings and convention market aggregates € 49.3 billion per annum

Key conclusions: 

Key conclusions Over the next few years: rising number of events while supply capacities remain unchanged Trend of smaller attendance figures at each event, shorter events and rising standards Despite political uncertainty and the economic recession, meetings and conventions were able to establish themselves as a major economic factor Germany‘s strong points (professionalism, reliability, perfection, variety, good price-performance ratio) create a sound foundation for expanding its international market position

Slide20: 

Thank you! Grazie!