Twice Verified - Reputation Management

TWICEVERIFIED SEARCH OPTIMIZATION AND REPUTATION MANAGEMENT : 

TWICEVERIFIED SEARCH OPTIMIZATION AND REPUTATION MANAGEMENT Call Joe Cain at 415.725.9517

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73% of prospects who are considering signing a contract with your company will research online. This group is known as “Researchers” The stats above show that about 40% of people who send in statements sign a contract. But the process they go through varies, and the researchers are less likely to drop on the back end. This is based on a “Neutral” research experience.

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The Research Experience 73% of your clients who make it to Step 2 in the sales process (sending in faxes) will research your company’s website and query a search engine prior to signing an agreement. A Neutral Experience is one where there is nothing negative when we test a variety of keyword searches, but also nothing positive. A Poor will show negative postings in one or more keyword searches. A Good experience is one that has been optimized for the Researching client. They will find positive reviews by current and past clients, postings about your participation in TASC or USOBA, and other content we co-develop with you our client. - The chart shows how conversions for Researchers are impacted based on whether or not it is a Poor or Good Experience. Not all users are researching, so this is just focused on the researchers. This is based on trends with other clients, but each company will be unique

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This an example of how a company doing 100 units a month could benefit from improving their online experience for the 73% of consumers that research online. The benefits drop directly to the bottom line. A $1 decrease in marketing dollars is a $1 increase in profits.

The effect : 

The effect Consumers are like deer drinking water. The slightest sign of trouble sends them fleeing. As a result, your leads, and your revenue, decrease. Our work can increase the conversion rate of research oriented prospects by 50% or more, as well as generate new leads from non-research oriented prospects.

What We Do : 

What We Do 1. Reputation Management We optimize your existing website and create new content for you to generate new leads from organicsearch results. 2. Search Engine Optimization Get new leads from customerssearching for things like “Florida debt settlement companies” and more.

RESULTS : 

RESULTS More Leads = More Revenue Results you can see in 1 to 3 months, sometimes sooner. Significant results in 4-6 months.

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Each month, over 150,000 people search for “Debt Settlement.” If your company were #1 in Google and Yahoo!, this would equate to $5.6 million of free leads and marketing.

Long term impact : 

Long term impact The percentage of customers who are research oriented isincreasing rapidly. The number of consumers using Google is not a fad. It is here tostay and will continue to grow larger and larger. The longer negative search results go unchallenged, the harder it will be in the future to sink them. The earlier you start optimizing and creating new positive content, the easier it will be in the future to maintain a positive brand reputationonline. We continue to improve your online reputation for a minimum of 12 months. A long-term, strategic approach is critical as a bad post can surface at any time. As Warren Buffett says: “It takes 20 years to build a reputation and only five minutes to ruin it.”

Who we are : 

Who we are Experienced Focused solely on the debt settlement industry. Expert Our team includes experts with more than 10+ years of search engineoptimization experience. We understand the complex algorithms of Google, Yahoo, and Microsoftthat generate the search results and we employ our proven techniquesto improve your results.

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3 Step Process Step 2: Action Implement action plan Get all negative content removed through technical or legal means if possible Sink rankings of negative content Boost rankings of positive content Develop new positive content for your site Buy domains that could be used negatively Develop new content that links to your site to further increase your rankings Step 1: Analysis Rapidly find and research all negative postings and websites about your company Determine all keywords that could trigger bad search results Determine best counter-measures for removing negative postings or sinking results to page 3 Find opportunities to optimize your site for certain keywords that can create additional, free sources of leads Develop an action plan and present for your approval Step 3: Vigilance Continuously monitor important keywords to ensure negative content is staying down and positive content is ranked high Take immediate action every time any new negative content appears Continuously create new, positive content to establish a secure, long term positive online reputation for your brand