Lithuania Public Awareness Campaign

 National public awareness campaign on development cooperation and development education activities inLithuania throughout 2006Ruta Svarinskaite, UNDP Lithuania: 

National public awareness campaign on development cooperation and development education activities in Lithuania throughout 2006 Ruta Svarinskaite, UNDP Lithuania

Objectives : 

Objectives To explain to the Lithuanian society the status of Lithuania as a new donor (role and obligations) To mobilise support of politicians and the society at large for development cooperation policy 3. To engage into development cooperation activities selected society groups by providing a specially tailored activities/trainings

Lithuanian private sector’s engagement: 

Lithuanian private sector’s engagement Trainings for Lithuanian private sector representatives about their possibilities to participate in development activities: Participation in UN procurement process; Participation in EC tenders for development cooperation projects.

Lithuanian NGOs engagement: 

Lithuanian NGOs engagement Seminars and trainings for NGO representatives on: NGOs role in the implementation of national development cooperation policy; national development cooperation policy priorities; the importance of establishing the NGDO platform.

Sensitization of Parliamentarians : 

Sensitization of Parliamentarians Discussions with the members of Foreign Affairs Committee of the Parliament on the national development cooperation policy, its implementation, interactions between main stakeholders and main challenges to be addressed for Lithuania to become a full-fledged donor.

Logo and slogan: 

Logo and slogan Support: its time to help others!

Main components of media campaign: 

Main components of media campaign National advocates - goodwill ambassadors (celebrities of national culture, business, sports and politics). The first lady Ms. Alma Adamkiene World disk throwing champion Mr. Virginijus Alekna ‘LT-United’ – Lithuanian music stars and others Minister of Social Affairs Ms. Vilija Blinkeviciute

Main components: 

Main components Communication campaign (social advertisement- video spots and media ads on national TV, radio, press and outdoor; press conferences, radio discussions) Sample print ad

Main components: 

Main components Outdoor concert “Time to Help Others” Vilnius, 7th June, live on national TV

Main components: 

Main components „Walk the World“ (public walking on 21 May as a part of global initiative combating child hunger event together with WFP and TNT) The national launch of UNDP’s Regional MDG Report Classical music concert devoted for children immunization programme in Afghanistan, Ghor province

Slide11: 

Development Education for Youth youth debates for university students and schoolchildren publications for schoolchildren (World Poverty Map – translation-publishing-distribution) best essay contest for schoolchildren Main components

Slide12: 

Key outcomes Increased public awareness at large (20,000 participants outdoor, over 400,000 TV/radio); Increased awareness of targeted societal groups including politicians; Partnership with 5 major private companies, WFP global partner, TV/radio, other media; Unprecedented visibility; Partnerships with main youth organizations; Creation/testing of awareness raising package on development cooperation (adaptable in other countries and regionally).