logging in or signing up Walt Disney Rekha_s Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2139 Category: Entertainment License: All Rights Reserved Like it (3) Dislike it (0) Added: April 15, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: Fredaluyue (12 month(s) ago) Clear analysis! Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Walt Disney: Convergence of HR strategies with corporate strategies. : Walt Disney: Convergence of HR strategies with corporate strategies. Defining the Corporate Strategy : Defining the Corporate Strategy Differentiation (Quality; Uniqueness; e.g., Luxury cars, Fashion Industry, Brand Name Drugs) Cost Leadership (Price; e.g., Wal-Mart, Southwest Airlines, Generic Drugs) Responsiveness (Reliability; Quickness; Flexibility; e.g., Dell, Overnight Delivery Services) Competitive Advantage through which the company market share is attracted Defining the Corporate Strategy : Defining the Corporate Strategy Corporate Strategy: The organization’s positioning in terms of responsiveness, cost leadership and product differentiation requirements, i.e., the sought competitive advantage(s). The corporate strategy dictates the detailed strategies for each functional area (i.e., Operations, Finance, Marketing) but it is also affected by those areas. Collectively, all these strategies seek to exploit (external) opportunities and (internal) strengths, neutralize (external) threats, and address (internal) weaknesses Factors affecting Corporate Strategy : Factors affecting Corporate Strategy External Emerging strengths and weaknesses of competitors => new threats and opportunities, respectively New industry entrants Development of substitute products Development of new technologies Legal developments (e.g., environmental concerns and regulations) Economic and political developments (e.g., new international agreements, political crises) Internal Company politics and restructuring Modified relationships with customers and suppliers Product Life Cycle Leadership: Michael Eisner took over from Walt Disney in 1984 : Leadership: Michael Eisner took over from Walt Disney in 1984 The Disney store Euro Disneyland Purchase of first broadcasting outlet KHJ TV Major TV presence and most no of movie releases About The Company : About The Company Largest media and entertainment conglomerate. Founded on October 16, 1923 by Walt Disney and Roy Disney. Key areas include: Disney-ABC Television Group, ESPN Inc., Walt Disney Internet Group, ABC owned television stations, and a supporting headquarters group. ventures: Studio Entertainment. Parks and Resorts. Consumer Products. Media Networks. Core values : Core values Walt Disney: No Cynicism Nurturing & promulgation of wholesome American values Creativity, dreams and imagination Fanatical attention to consistency and detail Preservation and control of the ‘Disney Magic’ STRENGTHS : STRENGTHS Global Standardization. Target Customer : Children. Popular Brand Name. Diversification. Popular characters WEAKNESS : WEAKNESS Excessive Research & Development. High Investment. High Risk Factor. Limited range of target audience group. OPPORTUNITIES : OPPORTUNITIES Attraction of children to television. Cheaper alternatives to soft toys. Global Localization FUTURE PLANS : FUTURE PLANS Finalising new marketing initiatives in India, with the thrust on localisation, interactivity and region-specific approach. Focus on family entertainment industry. They have received the green signal to produce films emphasising the family values. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Walt Disney Rekha_s Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2139 Category: Entertainment License: All Rights Reserved Like it (3) Dislike it (0) Added: April 15, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: Fredaluyue (12 month(s) ago) Clear analysis! Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Walt Disney: Convergence of HR strategies with corporate strategies. : Walt Disney: Convergence of HR strategies with corporate strategies. Defining the Corporate Strategy : Defining the Corporate Strategy Differentiation (Quality; Uniqueness; e.g., Luxury cars, Fashion Industry, Brand Name Drugs) Cost Leadership (Price; e.g., Wal-Mart, Southwest Airlines, Generic Drugs) Responsiveness (Reliability; Quickness; Flexibility; e.g., Dell, Overnight Delivery Services) Competitive Advantage through which the company market share is attracted Defining the Corporate Strategy : Defining the Corporate Strategy Corporate Strategy: The organization’s positioning in terms of responsiveness, cost leadership and product differentiation requirements, i.e., the sought competitive advantage(s). The corporate strategy dictates the detailed strategies for each functional area (i.e., Operations, Finance, Marketing) but it is also affected by those areas. Collectively, all these strategies seek to exploit (external) opportunities and (internal) strengths, neutralize (external) threats, and address (internal) weaknesses Factors affecting Corporate Strategy : Factors affecting Corporate Strategy External Emerging strengths and weaknesses of competitors => new threats and opportunities, respectively New industry entrants Development of substitute products Development of new technologies Legal developments (e.g., environmental concerns and regulations) Economic and political developments (e.g., new international agreements, political crises) Internal Company politics and restructuring Modified relationships with customers and suppliers Product Life Cycle Leadership: Michael Eisner took over from Walt Disney in 1984 : Leadership: Michael Eisner took over from Walt Disney in 1984 The Disney store Euro Disneyland Purchase of first broadcasting outlet KHJ TV Major TV presence and most no of movie releases About The Company : About The Company Largest media and entertainment conglomerate. Founded on October 16, 1923 by Walt Disney and Roy Disney. Key areas include: Disney-ABC Television Group, ESPN Inc., Walt Disney Internet Group, ABC owned television stations, and a supporting headquarters group. ventures: Studio Entertainment. Parks and Resorts. Consumer Products. Media Networks. Core values : Core values Walt Disney: No Cynicism Nurturing & promulgation of wholesome American values Creativity, dreams and imagination Fanatical attention to consistency and detail Preservation and control of the ‘Disney Magic’ STRENGTHS : STRENGTHS Global Standardization. Target Customer : Children. Popular Brand Name. Diversification. Popular characters WEAKNESS : WEAKNESS Excessive Research & Development. High Investment. High Risk Factor. Limited range of target audience group. OPPORTUNITIES : OPPORTUNITIES Attraction of children to television. Cheaper alternatives to soft toys. Global Localization FUTURE PLANS : FUTURE PLANS Finalising new marketing initiatives in India, with the thrust on localisation, interactivity and region-specific approach. Focus on family entertainment industry. They have received the green signal to produce films emphasising the family values.