Slide1: Presents Your Station Here Your station logo here


What is the     “Kidd Kraddick in the Morning” Show?: What is the     “Kidd Kraddick in the Morning” Show?             • With the cast’s individual personalities and lively discussions on every-day subjects, the show creates a powerful emotional bond with its audience and covers topics that moms and daughters alike want to hear. It’s a show that mom can listen to in the car with the kids and know the show will never embarrass her.                  • Often described as an “emotional roller coaster,” Kidd Kraddick in the Morning is renowned for being completely irreverent and hilarious one moment, then profoundly touching the next. It’s the closest thing to Oprah on the radio.                      • A family-friendly, character-based reality show.  Every morning, Kidd and the gang reveal everything about their lives. The show is a daily soap opera that listeners won’t miss.                      • A female ratings machine where mothers and daughters to coeds and working women can enjoy the same show and find a commonality.                      • A morning show with true star power. The biggest celebrities call in and visit the show routinely.                      • Five hours daily, 5AM-10AM CT. A 1 hour warm up show from 5a-6a and live daily content 6a-10a CT                       • Delivered live via Starguide                     • Interaction with audiences nationwide through fax, email and a toll-free phone number.           


Slide3: Women 18-34 San Antonio +43% Reno +50% Corpus Christi +50% Peoria +500% Tallahassee +50% Ft. Smith +67% Odessa-Midland +11% Tupelo +25% Amarillo +25% Terre Haute +50% Bowling Green +100% Ft. Walton +200% Panama City +25% Audience Growth Source: Arbitron Metros, Spring 2006 vs Fall 2006, AQH


Slide4: Top Ranked Stations in Their Metros During The Kidd Kraddick Time Period Source: Arbitron Metros, Winter 2007, Secondary book: Fall 2006 AQH Women 18-34 KHKS-FM #1 Dallas KXXM-FM #3 San Antonio WEZB-FM #2 New Orleans WFMF-FM #1 Baton Rouge KFBZ-FM #1t Wichita WHHD-FM #1 Augusta KWNZ-FFM #4 Reno KKPN-FM #1t Corpus Christi WXYK-FM #1 Biloxi KTYL-FM #2 Tyler-Longview WPIA-FM #3 Peoria WAEV-FM #2 Savannah WWXM-FM #1t Myrtle Beach WHTF-FM #3t Tallahassee KBBQ-FM #4 Ft. Smith KMMX-FM #2 Lubbock KCRS-FM #2 Odessa-Midland WWKZ-FM #1 Tupelo KQIZ-FM #1 Amarillo WCBH-FM #3t Terre Haute WHHT-FM #5t Bowling Green KXIX-FM #1 Bend WMXZ-FM #3t Ft. Walton Beach KTSR-FM #1t Lake Charles WCJZ-FM #7t Charlottesville WBEI-FM #3t Tuscaloosa WPFM-FM #1t Panama City KORQ-FM #2t Abilene KAFX-FM #1t Lufkin-Nacogdoches, TX KQLQ-FM #3t Monroe KNIN-FM #1 Wichita Falls WNUQ-FM #3t Albany, GA WHAJ-FM #1t Bluefield, WV KKCT-FM #2t Bismarck, ND KMDX-FM #3t San Angelo


Slide5: Source: Sex/Age, Education – Arbitron Nationwide, Fall 2006, AQH Means and All Other – MRI Fall 2006, Base Adults 18+, CHR Format Profile of the Kidd Kraddick Listener (based on CHR Format) Average HHI: $69,434 Average # of People in HH: 3.5 Average # of Children in HH: 2.4 Composition- Base A18+ Male 34% Female 66% 18-34 60% 18-49 91% 25-54 74% Graduated High School 95% Attend College 44% Graduated College 28% Work full/part time 76% Work for a Business Firm 47% Work in Banking/Acctg or Finance 15% Work in Sales 19% Work in General Mgmt 15% Composition- Base A18+ Single 46% Married 42% Divorced/Separated 12% Engaged 9% Parent 57% Child Under 6 29% Child 6-11 26% Child 12-17 27% Own a Home 58% Live in A&B Counties 80% Live in C&D Counties 20%


Slide6: Product Usage by Kidd Kraddick Listeners Women 18-34 Automobiles/Automotive Supplies Beverages Clothing & Shoes Dining Out Electronics Financial Services Health & Personal Care Products Home Appliances/Furnishings/Improvements Leisure Activities Pet Products Shopping Snacks Travel Baby Products


Slide7: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Automobiles/Automotive Supplies Women 18-34 (in last year) Index to A18+ Bought/Leased New Vehicle 261 Decision Maker for Vehicle 230 Primary Person Responsible for Maintenance 241 Replaced Brake Lining /Pad 222 Did Tune-Up 219 Had any Major or Minor Engine Repair 166 Bought Air Filters 218 Bought Anti-Freeze/Coolant 217 Bought Batteries for Vehicle 185 Bought Motor Oil 231 Bought Oil Filters 223 Bought Shock Absorbers/Struts 243 Bought Spark Plugs 229 Bought Tires 230 Bought Windshield Wipers 196 How to Read: Women 18-34 who bought/leased a new vehicle in the last year are 161% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide8: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Beverages Women 18-34: Index to A18+ Drink Alcoholic Beverages 232 Drink Beer/Ale 222 Drink Bottled Water/Seltzer 233 Drink Diet Carbonated Soft Drinks 232 Drink Non-Diet Carbonated Soft Drinks 235 Drink Energy Drinks 266 How to Read: Women 18-34 who drink alcoholic beverages are 132% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide9: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Clothing and Shoes Women 18-34 who Bought in the last year: Index to A18+ Athletic Shoes 250 Men’s Clothing 232 Women’s Clothing 242 Shoes 234 Sports Clothing 229 How to Read: Women 18-34 who bought athletic shoes are 150% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide10: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners Dine Out Women 18-34 : Index to A18+ Dined Out In Last Year 238 Ate In Family Restaurants/Steak Houses in Last 6 Months 236 Used Fast Food/Drive-In Restaurants in Last 6 Months 237 How to Read: Women 18-34 who dined out in the last year are 138% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide11: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Electronics Women 18-34 : Index to A18+ Own a Home Personal Computer 238 Decision Maker for Home PC 230 Use PC at Work 242 Have Call Waiting on Phone 238 Have Caller ID on Phone 229 Personally Used 800/888/900 #s 211 Decision Maker for TV Set 226 Have a Large Screen TV Set 238 Went to Video Store in last month 272 Bought Blank Video Tapes in last 6 months 236 Bought Blank Recordable CDs/DVDs 251 Bought Batteries in last 6 months 232 Own a Cell/Digital Phone 252 Own a Digital Camera 251 Own an MP3 Player 272 How to Read: Women 18-34 who own a home personal computer are 138% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide12: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Financial Services Women 18-34 : Index to A18+ Have a Savings Account 238 Have an Interest Checking Account 239 Have a Non-Interest Checking Account 226 Have a 1st Home Mortgage 210 Own Securities 223 Have an IRA or 401K 250 Have a Credit Card in own name 237 Have 3+ Credit Cards 245 How to Read: Women 18-34 who have a savings account are 138% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide13: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Health & Personal Care Products Index to A18+ Used Adhesive Bandages 219 Used Cold, Sinus, and Allergy Remedies 237 Used Cough Drops 231 Used Headache Remedies and Pain Relievers 234 Used Indigestion Aids/Stomach Remedies 228 Used Dental Floss 233 Used Mouthwash 232 Used Deodorants And Antiperspirants 230 Used Electric Shavers 193 Used Razor Blades 243 Used Disposable Razors 221 Used Lip Care 232 Used Conditioners 234 Used Shampoo 229 Used Shaving Creams or Gels 235 Used Suntan & Sunscreen Products 244 Used Vitamins/Dietary Supplements 237 Used Hair Coloring Products 238 Used Hair Styling Gels & Lotions 235 Used Nail Care Products & Polish 238 Used Perfume 247 Used Tooth Whiteners 222 Wear Prescription Eye/Sun Glasses 232 Used Medicated Skin Ointments 219 Women 18-34 (in last 6 months): Index to A18+ How to Read: Women 18-34 who used adhesive bandages are 119% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide14: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Listeners are Consumers of Home Appliances/Furnishings/ Improvements Women 18-34 : Index to A18+ (in last year) Bought HH Furnishings 243 Bought HH Appliances & Durables 233 Did Home Remodeling 221 Did Home Improvements 214 Do-It-Yourselfer of Home Improvements 208 Bought Tools 255 How to Read: Women 18-34 who bought HH furnishings in the last year are 143% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide15: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Participants of Leisure Activities Women 18-34 (In last year) : Index to A18+ Index to A18+ How to Read: Women 18-34 who went camping in the last year are 116% more likely to listen to CHR formatted radio than the general population of Adults 18+ Go Camping 216 Bake 219 Go to the Beach 263 Barbecue 232 Cooking for Fun 245 Go to Live Theater 186 Go to Museums 205 Go to Bars/Night Clubs 256 Belong to a Book Club 198 Play Cards 231 Go Dancing 268 Karaoke 291 Entertain Friends/Relatives at Home 234 Painting/Drawing 271 Photography 220 Play a Musical Instrument 187 Read Books 228 Attend Movies 243 Participate in Sports 242 Attend Sporting Events 252 Golf 255 Have a Regular Exercise Pgm (2+ times/wk) 249 Bought Sports Recreation Equipment 213 Bought Lottery Ticket 245


Slide16: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Pet Products Women 18-34 : Index to A18+ Household Owns a Cat 237 Household Owns a Dog 271 Household Used Cat Food (last 6 mos) 215 Household Used Dog Food (last 6 mos) 239 Household Used Cat/Dog Treats (last 6 mos) 219 Household Used Tick Care Products (in last yr) 225 Household Used Cat Litter (last 6 mos) 222 Go to the Veterinarian (1+ times in last yr) 233 How to Read: Women 18-34 who own a cat are 137% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide17: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Shoppers Women 18-34 Shopped In: Index to A18+ Appliance Hardware & Electronic Stores 231 Convenience Stores 235 Department, Clothing, Variety Stores 233 Drug Stores 238 Food, Grocery & Warehouse/Club Stores 234 Office/Computer Supply Stores 233 Shoe Stores 244 Ordered By Internet 236 How to Read: Women 18-34 who shop in appliance hardware stores are 131% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide18: Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Snacks Women 18-34 (Used/Bought in last 6 months): Index to A18+ Chewing Gum 234 Breath Fresheners 230 Mints 238 Hard Roll Candy 232 Indiv. Regular Size Candy 234 Packages of Miniature Candy 217 Nuts 215 Popcorn 235 Corn & Tortilla Chips & Cheese Snacks 230 Potato Chips 230 Pretzels 243 Cookies 226 Doughnuts 222 Snack Cakes 232 Ice Cream Bars/Sandwiches/Bon Bons 228 Ice Cream/Ice Milk/Sherbet 235 Meat Snacks 221 Frozen Hot Snacks 238 Snack Mixes 213 How to Read: Women 18-34 who bought chewing gum in last year are 134% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide19: CHR Radio Listeners are Consumers of Travel Women 18-34 : Index to A18+ Took a Plane Trip in Last Year 234 Took a Domestic Trip 235 Took a Domestic Personal Trip 234 Took a Domestic Business Trip 253 Took a Foreign Trip 229 Stayed in a Hotel/Motel 220 Visited a Theme Park 248 Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ How to Read: Women 18-34 who took a plane trip in the last year are 134% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide20: CHR Radio Listeners are Consumers of Baby Products Women 18-34 who Brought/ Used in the last 6 months: Index to A18+ Baby Furniture 206 Baby’s Clothing (less than 1 yr old) 216 Infant Cereal 176 Disposable Diapers 195 Baby Lotion 210 Baby Oil 177 Baby Ointments 184 Baby Powder 178 Baby Shampoo 202 Liquid Baby Bath 197 Teething Remedies 218 Children’s Cold Tablets & Liquids 201 Children’s Fever and Pain Reducers 196 Children Vitamins 201 Prepared Infant Formula 183 Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ How to Read: Women 18-34 who bought baby furniture in the last 6 months are 106% more likely to listen to CHR formatted radio than the general population of Adults 18+