spore98w1

Internet Commerce: Enabling Web Storefronts: 

Internet Commerce: Enabling Web Storefronts presented by: David Strom David Strom, Inc. USA david@strom.com

Why This Tutorial: 

Why This Tutorial The Internet is moving from a collection of technologies to a set of commercial services To use the Internet successfully: you need to know how it works; but, you must also understand why it works… A fun topic, things changing quickly!

Course Topics: 

Course Topics What Becomes Success? Choosing the Right eCommerce Path Installing and Operating Your Own Storefront Examples of various products

Course Approach: 

Course Approach Discuss technology Provide pointers Give examples Provide insight into various approaches and technology choices

What This Course is Not About: 

What This Course is Not About Nuts and bolts of payment systems In-depth on security

Some Disclaimers: 

Some Disclaimers I’ve lived in the Internet for a long time Fundamental aspects of Internet dynamics are unavoidable I have consulted to some of the vendors mentioned

Today’s Topics: 

Today’s Topics I: What Becomes Success II: Choosing the Right eCommerce Path III: Installing and Operating Your Own Storefront

Topic I: What Becomes Success?: 

Topic I: What Becomes Success? Overview of eCommerce market Review physical storefront success factors Propose some definitions Define success for the web Draw up five eCommerce principles

Overview of eCommerce Market: 

Overview of eCommerce Market Predictions Success factors Five principles

eCommerce Revenue Predictions are Wide-Ranging: 

eCommerce Revenue Predictions are Wide-Ranging

And Not Very Believable: 

And Not Very Believable IDC says the web will become a mass market in the US by 12/98! With 100 million users! Let’s not confuse web users with eCommerce BUYERS!

Ticketmaster: 

Ticketmaster US$5 million/month via the web in sales Started 11/96 Generating lots of new buyers, who wouldn’t ordinarily use their service

Then there is Disney.com: 

Then there is Disney.com Web site Daily Blast signing up 15k members/month Sales via web are equal to 3x-5x of physical Disney store!

And of Course, There is the Porn Industry: 

And of Course, There is the Porn Industry “However, extensive interviews with adult site owners yield a picture of a highly charged market of approximately 10,000 sites generating about $1 billion in revenue per year, most through electronic credit card transactions.” from Interactive Week

Sad State of Today’s eCommerce Marketplace: 

Sad State of Today’s eCommerce Marketplace Poor quality tools Hard-to-find stores Limited payment methods Credit card snooping perceptions Older browser versions can’t view latest sites

Case in Point: Buying a Bike Rack: 

Case in Point: Buying a Bike Rack Item not carried: outdated catalog Telesales not familiar with web No cross-sell or substitutions online Needed three phone calls to complete purchase

Let’s Learn From the “Real World”: 

Let’s Learn From the “Real World” Compare what works for physical stores Try to extend to the web

Critical Success Factors for Physical Storefronts: 

Critical Success Factors for Physical Storefronts Location Branding Good service Good product selection Proper pricing and margins Traffic

First Problem:: 

First Problem: None of these translate on the ‘net!

Now Try to Agree on Definitions for Web Stores: 

Now Try to Agree on Definitions for Web Stores What determines a good location? Position on a search page Nearness to popular destination Ad on a popular server What determines branding? Memorable domain name Popular search category destination

An Example of bad location: Montana Meats: 

An Example of bad location: Montana Meats www.imt.net/~lingerie/buffalo/buffalo.html Can’t they afford their own domain name? www.company.com/~anything is BAD NEWS!

Another Case: Buying Toner and Batteries: 

Another Case: Buying Toner and Batteries www.cartridgesusa.com, www.batterybarn.com Catalog shows pictures of parts Easy to find relevant item But payment acknowledgement incomplete

Determining Traffic: 

Determining Traffic Hard to do -- is it hits, page views, registered users? [HITS = How Idiots Track Success] Hard to measure -- do you count gifs? Use log files? No general agreement on any metrics!

Traditional Advertising Doesn’t Apply Anymore: 

Traditional Advertising Doesn’t Apply Anymore Can’t measure anything Every site has its own banner sizes The Web is not TV

One Working Definition of Success:: 

One Working Definition of Success: SURVIVAL! If a site is still running after 12 months, and getting more traffic, it is a success.

Does a site actually have to sell something?: 

Does a site actually have to sell something? Many actual eCommerce sites don’t do the complete transaction (Cisco) Require faxes or telephone calls! Some merely have catalogs A good example: Singapore Power Authority www.spower.com.sg/readmeter.cgi?cmd=form

Good eCommerce Examples: 

Good eCommerce Examples Easy to find merchandize Good service Individual customization is key Simple navigation Business-to-business focus

AMP Connect: 

AMP Connect Have customers in 100 countries Speak many languages Produce 400 catalogs covering 135,000 items Mailings cost US$7MM/yr Fax back cost US$800,000/yr But you can’t buy anything directly!

Solution: “Step Searching”: 

Solution: “Step Searching” Saqqara.com software to enhance Oracle database Provide user feedback as they type in the query Show how many matches in the database Different mechanisms for searching: by part number by alphabetical names by part family by picture even

AMP connect.ampincorporated.com: 

AMP connect.ampincorporated.com

AMP Connect (con’t): 

AMP Connect (con’t) And can set to list parts that are available in specific countries! Updated daily with over 200 item changes Detailed drawings saves time for customers to pick the right item Saved AMP over US$5MM in production costs

Save in Translation Costs: 

Save in Translation Costs AMP catalog in several languages Translation cost was US$100,000 Versus US$1.5MM to produce separate translations of print editions

Silicon Investor www.techstocks.com: 

Silicon Investor www.techstocks.com Difficult to find anything Incomplete database of companies Companies are arranged poorly

First Principle of eCommerce:: 

First Principle of eCommerce: It is easy to find what you are selling!

Amazon.com: 

Amazon.com Services frequent readers with a variety of programs Editorial comments If you liked this book, you’ll like... Notification of new books by author, topic Simplified “1 Click” ordering Uses simple pages and email Associates program for commission kickbacks Gift certificates via email And ... lots of books to choose from

Amazon: 

Amazon

Update your directories!: 

Update your directories! This one is almost a year old www.asiapage.com/alist.html#jewellery

Non-secure servers: 

Non-secure servers Many SG sites collect credit cards on them GoodWood Florist www.asiapage.com/goodwood

Second Principle of eCommerce:: 

Second Principle of eCommerce: Deliver solid service!

Dell : 

Dell Most notable site for computer buyers Customize the features you want via a web form Simplifies and personalizes the shopping experience WYSIWYB (buy) >US$1MM/day in sales!

Dell: 

Dell

Canadiantire.com: 

Canadiantire.com eFlyer uses email notification along with web forms Customize exactly what coupons and deals are sent to you

Third Principle of eCommerce:: 

Third Principle of eCommerce: Individual customization is key

BMW Motors: 

BMW Motors Example of what not to do Use gratuitous graphics Cheesy low-res videos Toys, not tools

BMW: 

BMW

Compare with Subaru: 

Compare with Subaru Find specific information about each car Can price options to your particular needs

How NOT to Design a Payment Screen: 

How NOT to Design a Payment Screen www.netmar.com/~hamorder/cshorder.shtml

How NOT to take advantage of bandwidth: 

How NOT to take advantage of bandwidth www.clickdiz.com Two different pages, one for SG ONE, one for all others But SG ONE page has just heavy graphics -- why?

A better example: fishing licenses: 

A better example: fishing licenses Simple, quick, and does the job with a minimum of clutter www.permit.com

Fourth Principle of eCommerce:: 

Fourth Principle of eCommerce: Make navigation simple! Use small graphics, site maps, indexes Avoid clutter, frames

Int’l Commerce Exchange System: 

Int’l Commerce Exchange System Matches overstocked sellers with buyers B2B exclusively Uses faxes to notify potential customers

ICES www.icesinc.com: 

ICES www.icesinc.com

Fifth Principle of eCommerce:: 

Fifth Principle of eCommerce: Business-to-business focus

Topic II: Choosing the Right eCommerce Path: 

Topic II: Choosing the Right eCommerce Path

Four Approaches:: 

Four Approaches: Join an eMall Outsource to an ISP Buy suite of software DIY

Joining an eMall: 

Joining an eMall Only if you don’t have any in-house programming staff Don’t want or can’t trust consultants to do it for you Want someone else to handle payment processing Don’t care whether your store is tied into your own financial system

The Mall of eMalls: 

The Mall of eMalls malls.com, of course!

Different Kinds of eMalls: 

Different Kinds of eMalls Collection of independent links elsewhere Landlord/hosting provider Become a sales representative and Make Money Fast!

Evaluating eMalls: 

Evaluating eMalls Do they offer storefront design? Have in-house programmers? Hosting of your own web? How many payment systems do they support? What kinds of accounting reports do they offer? Who are the other tenants and do you like them?

The Truth about Internet Malls: 

The Truth about Internet Malls Read your contract Check your site for errors Evaluate your content Measure your results Promote your site (from www.netrageous.com/reports/thetruth.html)

Reasons Not to Join an eMall:: 

Reasons Not to Join an eMall: You know and like perl Don’t have to take payment via the web Want complete control over your site

The Results So Far Haven’t Been Encouraging : 

The Results So Far Haven’t Been Encouraging Many store owners haven’t sold anything from the mall! Over 90% dissatisfied with mall operator Basic HTML errors and unresponsive staff to fix problems

The Catch-22 of eCommerce:: 

The Catch-22 of eCommerce: To be successful, a software vendor has to promote his products via the Internet. But this means eating one’s own dog food!

Leading USA eMalls: 

Leading USA eMalls

Leading Singapore eMalls: 

Leading Singapore eMalls shop.bnn.com.sg www.shoppingvillage.com.sg

Find an ISP: 

Find an ISP More ISPs are offering eCommerce solutions Have to use their software standards and payment schemes Could be pricey Just catching on in USA

Some Examples: 

Some Examples www.psi.net/web/ecommerce.shtml www.Best.com/bizcomm.html www.Brainlink.com/html/saleslink.htm www.Earthlink.net/company/webservices.html IBM: mypage.ihost.com www.Netcom.com business.Mindspring.com/prod-svc/smbiz/

Price Comparison for ISP hosting: 

Price Comparison for ISP hosting

Price Comparison assumptions: 

Price Comparison assumptions 10 Mb disk storage Single email account InterNIC $100 fee included for domain name

New Approaches: GeoShop, Tripod: 

New Approaches: GeoShop, Tripod Builds on GeoCities “communities” but for merchants $25/month for just commercial listings $100/month for actual transactions working with Internet Commerce Services Corp. Tripod will offer something similar this summer

One Way to Support Lots of Payment Systems: 

One Way to Support Lots of Payment Systems Wired-2-Shop www.wired-2-shop.com/TestDrive/Admin/PaymentList.asp

The Suite Approach: 

The Suite Approach Leading contenders What is part of the suite and what isn’t Prices and platforms

Popular eCommerce Suites: 

Popular eCommerce Suites

Popular eCommerce Suites (con’t): 

Popular eCommerce Suites (con’t)

Four Typical Elements : 

Four Typical Elements Catalog Storefront designer Ordering/inventory system Shopping trolley/check out system

The Cold Hard Reality of Suites : 

The Cold Hard Reality of Suites Suites are nothing more than collection of products Lack integration among various elements Difficult to setup, customize, and use Require you to live “inside” their structure Limited payment options Sounds like early MS Office

Payment Systems Included in Each Suite: 

Payment Systems Included in Each Suite Microsoft: Verifone, Buy Now IBM: Verifone, SET, eTill iCat: None (but many third parties) OpenMarket: Verifone WebSite Pro: InternetSecure, CyberCash Intershop: CyberCash, ICVerify, others

Sample Stores Included in Each Suite : 

Sample Stores Included in Each Suite Microsoft: 4 stores IBM: 5 stores that are part of an eMall iCat: 1 hardware store OpenMarket: none WebSite Pro: 1 bookstore Intershop:3 stores

Databases Supported in Each Suite: 

Databases Supported in Each Suite Microsoft: SQL Server IBM: DB2 iCat: 4D, Sybase SQL Anywhere WebSite: Access Intershop: Sybase SQL 11

Dealing With ODBC: 

Dealing With ODBC Have to understand how to set up data sources Intimate knowledge of your data structure Re-install ODBC drivers at least once! Best to start with built-in database

Store Wizards Included in Each Suite: 

Store Wizards Included in Each Suite WebSite Pro (but doesn’t do much) net.Commerce v3 (11/97) MS Commerce create appearance navigation registration, check out flows payment methods

Tips: 

Tips Don’t install anything before making sure you have everything! Downloads for free, but they expire Can you export existing files to these systems? Don’t install anything before making sure you have everything! Downloads for free, but they expire Can you export existing files to these systems?

WebSite Professional website.ora.com: 

WebSite Professional website.ora.com Version 2, shipping since 9/97 US$799! NT (or 95) Supports Cybercash OR Internet Secure (Visa, MC) One sample store (bookstore)

Sample storefront: 

Sample storefront http://merchant.inline.net/admin/

WebSite Configuration Sheet: 

WebSite Configuration Sheet

Store Properties: 

Store Properties Only can operate a single payment system Run on a series of Access databases Built-in tax table, but for N.Americans! Well documented data structures in typical O’Reilly fashion

Recommendations: 

Recommendations Lowest priced suite by far! iHTML is robust, but will take some learning Nice store setup and organization of catalog Good low-end solution

Intershop: 

Intershop demo at presentation.intershop.com (admin/admin for store) Includes Sybase SQL 11 US$5000 for NT, higher for Unix, includes 3 mos. support

Six Different Managers: 

Six Different Managers Catalog Products Store Purchases Inventory Customers

Characteristics: 

Characteristics Everything managed via browser, which can get tedious But you already have a database behind it

Payment Options galore: 

Payment Options galore

Recommendations: 

Recommendations Most flexible payment options of any suite Better at processing orders than site creation Not good for large catalogs

Microsoft Commerce (nee Merchant): 

Microsoft Commerce (nee Merchant) Still evolving More of a development platform than a suite Closely tied to IIS, SQL Server et al.

The many Microsoft servers: 

The many Microsoft servers

Shopping with MS Commerce: 

Shopping with MS Commerce

MS Commerce : 

MS Commerce

Microsoft Upsells: 

Microsoft Upsells

Recommendations: 

Recommendations If you are going to use any other MS apps If you believe developers will follow If you must stay on the cutting edge of MS products

Commerce Server Specifics: 

Commerce Server Specifics NT, fast Pentium with 128 M RAM essential US$5000 www.microsoft.com/commerce

iCat Electronic Commerce Suite: 

iCat Electronic Commerce Suite

iCat Process: 

iCat Process Use four-step process Make changes to staging db Use designer and built-in catalog Then post changes to production db

Create Your Database : 

Create Your Database Can use bundled Sybase SQL Anywhere Enter upsells, promotions, and discounts

Design Your Templates: 

Design Your Templates Look and feel of storefront Design views of catalog

Setup Your Hard Disk: 

Setup Your Hard Disk Locate your files Setup your web server

Set Misc. Options: 

Set Misc. Options Matching sales tax rates to zip codes Use registration and indexing tools

iCat Demo Catalogs www.icat.com/catalogs/democats.htm: 

iCat Demo Catalogs www.icat.com/catalogs/democats.htm Demonstrate variety of options Several different stores to view

Recommendations: 

Recommendations No wizards, all browser-based forms Tedious but straightforward Lots of third-party add-on tools Best for people new to db or the ‘net Best if you don’t have computer-based accounting system yet

iCat Specifics: 

iCat Specifics NT, fast Pentium with 128 M of RAM US$9000 for professional version www.icat.com

IBM Net.Commerce : 

IBM Net.Commerce

Included: 

Included IBM’s Web Server DB2 database Shopping trolley system Credit card verifier

Setup Four Basic Web Forms: 

Setup Four Basic Web Forms System Configuration, web server directories Access Control, user identities Server Control, start/stop servers Database Management, setup

Recommendations: 

Recommendations Great if you already use DB2 for inventories Most security-conscious suite More depth than iCat

Net.Commerce Specifics: 

Net.Commerce Specifics NT, fast Pentium with 64 M of RAM AIX too! US$5000 www.internet.ibm.com/net.commerce

Coming in version 3 : 

Coming in version 3 “Intelligent Catalog” Recognizes shopping preferences New SET payment server Integration with Domino Merchant

OpenMarket: 

OpenMarket High end solution Worldnet offers hosting of OM servers Still needs customization!

Recommendations: 

Recommendations If you can afford it .... Really the price covers lots of consulting time High transactions and throughput needs

OpenMarket Specifics: 

OpenMarket Specifics Various Unix US$250,000 and up! www.openmarket.com

Do it Yourself Path: 

Do it Yourself Path Traditional merchant banking approach More risk, especially when your payment system is on the ‘net

Steps Involved for DIY’ers: 

Steps Involved for DIY’ers Get a web server Get merchant software Integrate with your back end systems catalogs inventory customer accounts Be prepared to do lots of coding

The 90s Help Wanted: 

The 90s Help Wanted Wanted: Webmaster Required skills: High proficiency in various web based programming, development tools, CGI, cookies, DNS, eCommerce, FTP, HTML 2.0 through 3.02, IIS Server admin, Javascript, Java, MS SQL, Netscape server admin, NT Server admin, perl, Unix admin, web security

But First: Consider the Customer: 

But First: Consider the Customer

How Customers Buy Stuff: 

How Customers Buy Stuff Sometimes have partial orders Sometimes cancel orders Sometimes inventory systems lie Sometimes shipments are returned

Purchasing Stages: 

Purchasing Stages One product has a 14-stage process! Need to gather so many items: Shipping info Item inventory, pricing Order pricing “Last chance” (upsells, cancel out) All this means: get thee to a database!

What is Needed: 

What is Needed A way to track orders Provide shipping status Provide payment status

Our Recommendation: email!: 

Our Recommendation: email! Capture that email address Use it for status reports Outcalls and future upsells Reminders But how do you valid the address these days?

Payment System Considerations : 

Payment System Considerations Do customers need accounts and profiles? yes: reduces the amount a visitor has to type no: less of a privacy concern Should shopping be persistent across the session? yes: use accounts or cookies Should all communications be via SSL? yes: then you’ll need the appropriate browsers and servers Do I want to have multiple stores on a single server?

Merchant Back-end Integration: 

Merchant Back-end Integration Financial interactions Clerical interactions

Credit Card Issues: 

Credit Card Issues Separate authorization from settlement authorize when order received, but ship within 24 hrs of settlemen, and beware of stale backorder data Consumers can chargeback either need a physical signature or evidence of verified shipping address Opening a merchant account (see www.shopsite.com/help/payment.merchant.html)

Electronic Bill Presentment: 

Electronic Bill Presentment Saves on paper but requires lots of coordinated systems Can show bills with nice fonts, interactive applications Is separate process from the actual payment system

Electronic Bill Presentment Issues: 

Electronic Bill Presentment Issues Does the processor use EBP with merchant bank? Can users browsers support these new applications Java applets Active X controls etc. Reconciliation requires access to both dispute and payout information

Microsoft’s MSFDC: 

Microsoft’s MSFDC A means to standardize on presentment Have both web-based access and special consumer-based software Former “Marble” server, read white paper at: www.microsoft.com/finserv/marblewp.htm Requires NT, SQL Server, IIS, etc.

Other EBP efforts: 

Other EBP efforts Open Financial Exchange (www.ofx.net) www.Integrion.Net CheckFree’s E-Bill (getbills.checkfree.com)

eBill: 

eBill Most popular and in widest practice Schwab and Intuit/Quicken are supporters Most threatened by MSFDC

OFX: 

OFX Started with Intuit Trying to standarize on too much at once: data transfers account inquiries financial applications and transactions Verisign Financial Server (US$1200) digitalid.verisign.com/ofxIntro.htm

Integrion: 

Integrion Banking-intensive plus IBM No other software supporter, BUT… Combining forces with CheckFree Trying to establish their “Gold Standard” vs. OFX

What about OBI?: 

What about OBI? Open Buying on the Internet A bunch of standards: SSL, X12 EDI, X.509 PKI Exchange of purchase order info Unresolved issues: who owns the catalog? how much infrastructure is really needed? knitting together a solid solution is more than enumerating standards!

What about SET?: 

What about SET? IBM, Verifone having second thoughts Specs still at 1.0 (barely) Just handles the buyer authentication piece Trial with Citibank/SG www.visa.com

Topic III: Installing and Operating Your Own Storefront: 

Topic III: Installing and Operating Your Own Storefront What you need to know What you need to buy

You Need to be a Superhero:: 

You Need to be a Superhero: Part web designer Internet technologist SQL database admin Payment system maven

Things You’ll Need to Discover: 

Things You’ll Need to Discover Are your sales and marketing staff web-savvy? Is your accounting system adaptable to web purchases? How do you reconcile these accounts? Does your business owner understand Internet culture? Can anyone find you

Dealing with search engines: 

Dealing with search engines Some use <META>, some use <TITLE> Keep descriptions at top of your home page short and sweet Web Review article: webreview.com/97/10/17/webmaster

The Most Under-rated Skill:: 

The Most Under-rated Skill: PATIENCE!

Components Needed to Operate a Web Storefront: 

Components Needed to Operate a Web Storefront Database of items to sell and current inventories Secure web server Searchable catalog server Connections to backend payments and financial servers Shopping trolley system Checkout/payment system

Which Database Server?: 

Which Database Server? Pick before anything else Core of your store revolves around the database: inventory system accounting system catalog system

Database Server Recommendations: 

Database Server Recommendations Use existing client/server db if possible SQL Server: best with MS tools Oracle: if you know pSQL already Informix: all other situations

Database/web Tools: 

Database/web Tools Develop your own forms Query your database Develop your own catalog

Why is a Catalog Important?: 

Why is a Catalog Important? Your customers view of your store Current with your own inventory and offerings Don’t want to sell what you don’t have

Catalog Software: 

Catalog Software Cadis.com, US$1500 Centor.com, US$50,000 Dataware.com, US$1800 Elekom.com, US$25,000 Isadra.com, US$10,000

Other catalogs: 

Other catalogs

Another choice: outsourced catalog!: 

Another choice: outsourced catalog! ShopSite IBM Home Page Creator mypage-products.ihost.com (N. America only) Mindspring with Mercantec

ShopSite demo: 

ShopSite demo www.reliablehost.com/cgi-bin/bo/start.cgi username: test8 password: test

Tool Recommendations: 

Tool Recommendations Cold Fusion, www.allaire.com Sapphire/Web, www.bluestone.com

Which Web Server?: 

Which Web Server? Hundreds to choose from Must support SSL and/or SHTTP Platform isn’t important, really

Get Your Certificates in Order: 

Get Your Certificates in Order Bring up form inside web server Send to Verisign on letterhead with credit card (!) Receive cert from Verisign Install on your web server

What can a Shopping trolley do?: 

What can a Shopping trolley do? Simplify ordering process Track multiple purchases for a single visitor Display items purchased Calculate total prices, tax, shipping charges Track item attributes (colors, styles, sizes)

Different Shopping Trolley Methods: 

Different Shopping Trolley Methods Account-based Cookie-based; see www.cookiecentral.com Encoded URLs

Shopping Trolley Programs: 

Shopping Trolley Programs S-Mart: www.rcinet.com/~brobison/scripts Minishop: www.egrafx.com/minishop mvend: www.iac.net/~mikeh/mvend.html PerlShop: www.arpanet.com/perlshop

Commercial Programs: 

Commercial Programs Internet Shopping Cart Server: www.webisland.com/cart Rent-A-Cart: www.rent-a-cart.com CyberCart: www.lobo.net/~rtweb AutoCart: www.autocart.com/Autocart WebCart: www.staff.net/webcart.html SoftCart: www.mercantec.com WWWOrder: www.virtualcenter.com/scripts2/WWWOrder.html

Shopping Trolley Example www.asizip.com (SoftCart): 

Shopping Trolley Example www.asizip.com (SoftCart) Shopping basket Cookies to track purchases Simple navigation

Payment Systems for SSL: 

Payment Systems for SSL ICVerify, www.icverify.com Worldpay/PSI www.psi.net/worldpay

ICVerify Process: 

ICVerify Process Customer submits 16+4 through SSL browser connection Merchant swre records to a file ICVerify submits to bank ICVerify receives response from bank, creates answer file Merchant swre retrieves answer, sends response to customer No per transaction fee!

Supported Merchant Servers for ICVerify: 

Supported Merchant Servers for ICVerify MS Merchant, Commerce Oracle Payment Mercantec SoftCart Internet Factory Merchant InterShop Online

ICVerify Demo Download: 

ICVerify Demo Download www.icverify.com/library/downloads/icvdemo20.html

WorldPay and PSI: 

WorldPay and PSI Multicurrency payments >100 for product prices 16 different ones for settlement Have to host your web at PSI Includes SoftCart and iCat software as well US$1000 + US$1400/yr

WorldPay Demo : 

WorldPay Demo www.worldpay.com/demo/store.html

Prices of Typical Products: 

Prices of Typical Products

Inex Demo: 

Inex Demo Financial backend strength Store front and some aspects of suite www.inex-corp.com

Don’t Forget About Security: 

Don’t Forget About Security Make sure you protect your web site! See “Ten ways” article from Winn Schwartau Limit access, isolate servers, lock down scripts, so forth See www.nwfusion.com/netresources/0202hack1.html

What About Web Server Load Balancing?: 

What About Web Server Load Balancing? Resonate, HydraWeb, Cisco IBM Interactive Network Dispatcher, www.ics.raleigh.ibm.com/netdispatch Packeteer PacketShaper, www.packeteer.com Others at www.techweb.com/se/directlink.cgi?NWC19970801S0026

Putting Together Your Own Solution: 

Putting Together Your Own Solution Mercantec shopping trolley SQL Server database ICVerify payment system WebCatalog IIS web server Total price: <US$10,000

Don’t Forget the Process and People: 

Don’t Forget the Process and People Put together policies and procedures book that describe what you did Gather forms for your business partners to sign up for ISPs if needed Document how to make changes to your product catalog via the web Approach your trading partners with solutions, not problems!

Conclusions: 

Conclusions eCommerce crosses many different skill sets Software is still too dicey in many areas Standards aren’t much use right now Suites don’t offer much in the way of integration DIY may be the best solution

Some eCommerce Resources: 

Some eCommerce Resources Windows Sources reviews of 3 eCommerce suites: web1.zdnet.com/wsources/content/0697/ntadmin.html My Infoworld reviews www.strom.com/pubwork/iworld.html www.webcompare.com, all the web servers you could ask for PC Magazine review of various products www5.zdnet.com/products/content/pcmg/1620/pcmg0024.html

Copy of This Presentation: 

Copy of This Presentation www.strom.com/pubwork/spore98w1.ppt links at www.strom.com/pubwork/spore.html

Conclusion: 

Conclusion Review Q&A David Strom +1 516 944 3407 david@strom.com