Presentation Transcript
Slide1 : About Our Readers “ We are not just writing for health fanatics, but for everyone who
wants to get more out of life – physically and emotionally.”
Sheryn George, Editor
Target Audience : Target Audience Females Secondary: Families 18 - 39 year old demographic skew It’s not just about demographics, it’s about attitudes In-paper Survey, Sample Size =2000
April 2001 Source: body + soul Reader Survey 2001
Lifestyle : Lifestyle 85% are always ready to try new and different products
66% lead a very active life
69% would like to be able to lose weight
79% have entertained friends and/ or relatives (Index = 116) Source: body + soul Reader Survey 2001
Purchasing Behaviour : Purchasing Behaviour Fashion Beauty Food Toiletries & health related products
Food : Food 93% like to maintain a balanced and healthy diet
83% enjoy food from all over the world (Index = 124)
71% love to cook (Index = 189)
78% read the nutritional panels on food Source: body + soul Reader Survey 2001
Fashion : Fashion
89% visited a clothing or boutique store in the last 3 months (Index = 166)
82% agree they “try to look stylish” (Index = 122)
77% agree “they enjoy clothes shopping” (Index = 129)
Over half of our readers agree “it’s important to look fashionable” (Index = 168)
Source: body + soul Reader Survey 2001
Toiletries and Health Related Products : Toiletries and Health Related Products 67% have visited a health food store in the last 3 months Source: body + soul Reader Survey 2001 – period referred to the in the statements are 12 months unless specified body+soul
(Index: NSW
Pop’n = 100)
body+soul readers love herbal remedies : body+soul readers love herbal remedies Source: Roy Morgan Dec 2001, Purchased Herbal Remedies in the last 6 months
Slide9 : body + soul readers love vitamins Source: Roy Morgan Dec 2001, Purchased Vitamins in the last 6 months
Slide10 : body + soul lets you reach more department store shoppers Source: Roy Morgan Dec 2001, Visited a Department store in the last 3 months
Beauty : Beauty 92% visited a department store in the last 3 months (Index = 164)
Source: body + soul Reader Survey 2001 – period referred to the in the statements are 12 months unless specified
body+soul
(Index: NSW
Pop’n = 100)
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