HermanMeerzorg edited

Slide1: 

Critical Success & Failure Factors in Food Court Design and Food Court Management

Slide2: 

Remember that: A Customer sees more in an hour Than Management sees in one year!

Slide3: 

The Retail Property Developer’s Simple Truths!

Slide4: 

Value Creation! The Single Purpose of Retail Property Development =

To Start the Value Creation Process you need 3 things:: 

To Start the Value Creation Process you need 3 things: 1 A Good Location 2 A Good Location 3 A Good Location

To Continue Creating Value you need:: 

To Continue Creating Value you need: 1 A Good Understanding of the Retail Property Business 2 Good Building and Landscaping Design 3 Good Marketing & Promotion to attract the Right Tenants

Slide7: 

To Continue Creating Sustainable Value with Retail Properties you Need: Retail Properties that offer The Right Products and Services for the Customers they Target! 2 Retail Properties that offer these Products and Services at Competitive Prices! 4 Retail Properties that adapt Continuously to The Trends and Dynamics of The Retail Industry 3 Retail Properties where all the Tenants are running a Profitable Business.

Slide8: 

All these Simple Truths also apply to Food Courts and F&B units inside the Mall

Slide9: 

Matahari Food Bazaar at this time Manages 50 Food Courts which I am Re-structuring and Re-modeling We have signed contracts with 2 Real Estate Companies to Design and Manage a F&B and Entertainment Floor in their Malls

Slide10: 

Remodeling Phase 1 is related to presenting all Foods during peak hours for instant service.

Slide11: 

Entertainment Sectors in the Mall

Slide13: 

What is the Function of Food Courts in Shopping Malls?

Slide14: 

What are the F&B Needs & Objectives of Customers who come to the Mall?

Slide15: 

The Customer F&B Needs can be looked at from 2 angles!

Slide16: 

Necessity (Rs 50-150) Business (Rs 100-250) Leisure (Rs 200-500)

Slide17: 

International Branded Food Asian Branded Food Indian Branded Food Local Indian Un-branded Food

Slide18: 

Customer F&B Objectives: 7 To have Romance 6 To Satisfy their Ego 5 To Impress others. 4 To Achieve Something 3 To Entertain 2 To Maintain and/or Enhance (Family) Relationships 1 To Satisfy Physical Needs

Slide19: 

It’s Time to Play! Let’s Play some Mind-Games! NOW!!!

Slide20: 

First Question! From each 1000 Indian Shoppers that come to your Mall and want to eat How many will prefer Indian Food over International Food?

Slide21: 

Second Question! If you have two Retailers who sell similar Shoes at similar prices and their Products and Brands are equally popular One has a store on the Ground Floor and the other on the 3rd Floor. Who will sell more shoes???

Slide22: 

WHY ???

Slide23: 

If we have a Food Court that sells mainly Popular Indian Foods on the Ground Floor at prices ranging between 50 and 100 Rs And a group of 4 International Branded F.Food Restaurants that sell on the 3rd Floor at prices ranging between 50 and 100 Rs Who sell More? Third Question

Slide24: 

If you allocate both on the Ground Floor Or if you allocate both on the 3rd Floor Who will have an Unfair Advantage over the other?

Slide25: 

Critical Success Factors for F&B units in Shopping Malls

Slide26: 

To offer a wide variety of choices in Fast Food Restaurants Business Restaurants & Specialty Restaurants

Slide27: 

To Serve Fast-Food Fast

Slide28: 

To present all the F&B Products and Services in an Entertaining way

Slide29: 

To be Competitive

Slide30: 

To be Unique! = To have as many USP’S as possible

Slide31: 

To Strive for The Critical Mass Effect

Slide32: 

To Integrate International Branded F&B Concepts with Asian Branded Concepts with Indian Branded Concepts and Local Unbranded Concepts

Slide33: 

To Integrate The F&B units with The Entertainment units

Slide34: 

To have High Visibility Easy Access and Exit For the Food Court inside the Mall

Slide35: 

Critical Failure Factors for F&B units in Shopping Malls

Slide36: 

To have International Branded Fast Food outlets on the ground, first and second floors And the Foodcourt with local Branded and Unbranded outlets on a higher floor.

Slide37: 

Not to have a clear Zoning with Definite Allocation of Units for certain types of Food and/or Brands of F&B Units.

Slide38: 

Not to Coordinate The F&B Promotional activities for all the F&B units in the Mall in an Integrated way

Slide39: 

Not to recognize that all F&B units in the Mall Together can function like a Key Anchor of the Mall.

Slide40: 

Not to recognize The Key role The F&B Services in a Mall play towards The Overall Image of the Mall as a One Stop Shopping Destination.

Slide41: 

Not to realize That the different types of F&B products have different Pricing Levels, Sales Levels, and Cost Structures and as a result Different Capabilities to pay certain levels of Lease & Service charges per sq Foot.

Slide42: 

Not to Organize random Hygiene and Bacterial Tests by a Professional Laboratory

Slide51: 

Why the International Fast Food Chains can be Profitable while paying high leases