Newspapers

ncjMedia : ncjMedia Media Information


Contents : Contents The region’s number one daily newspaper More ABC1’s than any other quality paid for morning newspaper The North’s own Sunday newspaper The most popular regional daily morning newspaper in the area The number one free weekly newspaper series Direct access to the region’s digital audience


Slide3 : Frequency of publication: Daily-Evening Circulation – 81,139 Readership - 250,000 Average time spent reading: 29 mins The region’s number one daily newspaper………... The Evening Chronicle reaches more adults than any other newspaper on sale in the region with 250,000 adults reading every day, with a weekly reach of 552,000 81,139 copies of the Evening Chronicle are sold each day providing extensive coverage across the region Average issue readership profile NOP Research BEAMER 2005, Total Newcastle area ABC Jul – Dec 2006 (Mon - Fri) Key supplements in the Evening Chronicle Your Health - Monday – with 169,000 adult readers Chronicle Jobs - Thursday – with 267,000 adult readers Chronicle Motors - Friday – with 124,000 adult readers What’s On - Friday – with 305,000 adult readers Getaway Guide - Mon – Sat – with 184,000 adult readers 171,000 adults in the region turn to the Evening Chronicle when looking to buy a car 439,000 adults in the region turn to the Evening Chronicle when looking for a new job, showing the strength of Thursday’s Chronicle Jobs 186,000 adults in the region turn to the Evening Chronicle when they are looking for a new house or flat With a captive audience……. Circulation area Key Facts %


Slide4 : 52% of The Journal's readership are from the ABC1 socio-economic group – that's 62,000 ABC1 readers! Reaching more ABC1adults than any other quality paid for morning newspaper in the area Frequency of publication: Daily-Morning Circulation – 37,822 Readership - 118,000 Average time spent reading: 30 mins The Journal attracts 118,000 adult readers each day and has a weekly reach of 289,000 It also reaches more ABC1’s than any other regional newspaper Providing extensive coverage across the region, every day The Journal circulates 37,822 copies NOP Research BEAMER 2005, Total Newcastle area ABC Jul – Dec 2006 (Mon - Sat) Key supplements in The Journal Northern Business Daily - Monday – Saturday – with 61,000 adult readers Primetime Weekend - Saturday – with 130,000 adult readers The Journal homemaker - Saturday – with 128,000 adult readers Executive Motoring - Saturday – with 67,000 adult readers Key Facts Circulation area Average issue readership profile % 48% Socio-economic split


Slide5 : Frequency of publication: Weekly - Sunday Circulation – 70,904 Readership - 296,000 Average time spent reading: 33 mins The North’s own Sunday newspaper Providing the region with the content they desire 36,000 adults turn to the Sunday Sun for holidays/entertainment 29,000 adults turn to the Sunday Sun for items for the home 28,000 adults turn to the Sunday Sun for cars 20,000 adults turn to the Sunday Sun for items for sale in the classified section The Sunday Sun reaches more adults every week than the Mail on Sunday, the Sunday People and the Sunday Times, with a readership of 296,000 adults Providing extensive coverage throughout the North East and Cumbria, every week 70,904 copies of the Sunday Sun are circulated Key supplements in the Sunday Sun Hotbed - The latest football action from around the region Drive - The latest from the motoring world – with 92,000 adult readers Holidays – The essential guide to getting away – with 149,000 readers Sunday Sun Sport - A must read for sports fans – with 134,000 adult readers NOP Research BEAMER 2005, Total North East area ABC Jul – Dec 2006 Key Facts Circulation area Average issue readership profile %


Slide6 : Key Facts Frequency of publication: Daily - Morning Distribution – 53,897 Readership - 137,000 Average time spent reading: 18 mins Reaching the young and affluent in the North East The most popular regional daily morning newspaper in the area This high targeted free publication attracts 137,000 readers every day across Tyneside, Wearside and Durham, making it the most popular regional daily morning newspaper in the area. Metro is actively sought by a young affluent audience as they commute to work in the morning – with 62,000 of Metro’s readers aged 15-34 Known as ‘urbanites’, they are city proud, time poor and culturally aware It is a time of day when commuter’s minds are uncluttered and are most receptive to advertising 45% of the Metro’s readership belongs to the 15-34 year old group NOP Research BEAMER 2005, Total Newcastle area ABC (January 2007) Distribution area Average issue readership profile Age group split 55% %


Slide7 : Average issue readership profile* - Key Facts - Chronicle extra series Distribution area - Reaching almost one in two adults across the region The Newcastle Chronicle extra series is the number one free weekly newspaper series in the region Read by 492,000 adults every week*, it reaches almost one in two adults in the region Distributed to 329,259* homes every week, it provides an ideal opportunity to maximise your exposure NOP Research BEAMER 2005, Total Newcastle Area VFD Jul – Dec 2006 This does not include Derwentside Chronicle extra, which will distribute around 30,000 copies (publishers statement) Please note research was carried out using former title of Herald & Post Frequency of publication: Weekly - Wednesday Distribution – 329,259* Readership - 492,000* Average time spent reading: 16 mins


Slide8 : Frequency of publication: Weekly - Wednesday Distribution – 84,431 Readership - 135,000 Average time spent reading: 16 mins The Newcastle Chronicle extra is the only free newspaper serving the Newcastle city area and reaches 135,000 adults every week It has the largest distribution network of the Chronicle extra series delivering 84,431 copies every week The age profile shows that the Newcastle Chronicle extra is read by a young audience, with over a third of readers aged under 34 Reaching almost two in three adults in Newcastle NOP Research BEAMER 2005, Newcastle H&P 10% Area VFD Jul – Dec 2006 Newcastle Chronicle extra Key Facts Distribution area Average issue readership profile % Please note research was carried out using former title of Herald & Post


Slide9 : Frequency of publication: Weekly - Wednesday Distribution – 56,659 Readership - 97,000 Average time spent reading: 21 mins The number one free weekly newspaper in Gateshead The Gateshead Chronicle extra reaches more adults than any other free weekly newspaper in its distribution area attracting a readership of 97,000 every week The Chronicle extra is the only free weekly newspaper to provide extensive coverage of the Gateshead area - delivering 56.659 copies every week Reaching over three in four adults in the Gateshead area NOP Research BEAMER 2005, Gateshead Herald & Post 10% Area VFD Jul - Dec 2006 Gateshead Chronicle extra Distribution area Key Facts Average issue readership profile % Please note research was carried out using former title of Herald & Post


Slide10 : Frequency of publication: Weekly - Wednesday Distribution – 70,773 Readership - 110,000 Average time spent reading: 17 mins The Northumberland Chronicle extra has a weekly readership of 110,000 – highlighting an effective way of reaching potential customers in this area Providing extensive coverage of the Northumberland area, the Chronicle extra distributes 70,773 copies of the paper each week Reaching almost three in four adults in Northumberland NOP Research BEAMER 2005, Northumberland H&P 10% Area VFD Jul – Dec 2006 Distribution area Northumberland Chronicle extra Key Facts Average issue readership profile % Please note research was carried out using former title of Herald & Post


Slide11 : Frequency of publication: Weekly - Wednesday Distribution – 66,255 Readership - 105,000 Average time spent reading: 15 mins The number one free weekly newspaper in North Tyneside Reaching over two thirds of all adults in the North Tyneside area The North Tyneside Chronicle extra reaches more adults than any other free weekly paper in its distribution area with a readership of 105,000 every week Providing excellent coverage of the North Tyneside area, the Chronicle extra is distributed to 66,255 households every week NOP Research BEAMER 2005, North Tyneside H&P 10% Area VFD Jul - Dec 2006 North Tyneside Chronicle extra Distribution area Key Facts Average issue readership profile % Please note research was carried out using former title of Herald & Post


Slide12 : Frequency of publication: Weekly - Wednesday Distribution – 51,141 Readership - 52,000 Average time spent reading: 10 mins The number one free weekly newspaper in South Tyneside South Tyneside Chronicle extra reaches more adults than any other free weekly newspaper in its distribution area with a weekly readership of 52,000 Providing extensive coverage of the South Tyneside area, the Chronicle extra is distributed to 51,141 households every week NOP Research BEAMER 2005, South Tyneside H&P 10% Area VFD Jul - Dec 2006 South Tyneside Chronicle extra Distribution area Key Facts Average issue readership profile % Please note research was carried out using former title of Herald & Post


Slide13 : Derwentside Chronicle extra Distribution area Reaching 3 in 4 households in Derwentside *Publishers Statement March 2007 Key Facts Frequency of publication: Weekly - Thursday Distribution – 30,005* The Derwentside Chronicle extra is a brand new free weekly newspaper, published exclusively for the people of Derwentside and reaching 75% of homes in the area. Derwentside Chronicle extra recognises and builds on the established strengths of the Evening Chronicle…. …the best read regional daily newspaper in Derwentside, turned to by people in the area for information and inspiration in all parts of their lives.


Slide14 : Direct access to the region’s digital audience icNewcastle website ensures the Newcastle Chronicle and Journal is in print and on-line 24 hours a day, 7 days a week It is a comprehensive local website providing quality local news, sport, entertainment & business news The site has established a regular readership of 276,814 per month Average issue readership profile 182,000 adults across the North East turn to icNewcastle for jobs 130,000 adults across the North East turn to icNewcastle for property 80,000 adults across the North East turn to icNewcastle for new or used cars 328,000 adults in the North East have responded to advertising on the Internet A further 434,000 North East adults use the Internet to help plan what they are going to buy Over 38,000 North East adults purchased a product/service after visiting icNewcastle NOP Research BEAMER 2005, Total North East area Jul-Dec 06 Nielsen//Netratings