ArtsReach2007 obrien

California Dreamin'  : 

California Dreamin'   Cultural Tourism Partnerships That Work

What is Cultural Tourism?: 

What is Cultural Tourism? There is no singular definition or strategy for cultural or heritage tourism because each of us works with the resources that are available. While each individual program is unique all of us involved in Cultural Tourism share the same vision: Introducing visitors to what makes our home towns, cities, regions or states unique and fascinating.

San Francisco by the numbers : 

San Francisco by the numbers San Francisco hosted 15.8 million visitors in 2006. These visitors spent $7.8 billion in local businesses. In 2005, 15.4 million people attended nonprofit art events, 50% were local and 50 percent were non-local.

Cultural Tourism 101: 

Cultural Tourism 101 Create inventory of your assets

Valuable Assets: 

Valuable Assets SF Arts Monthly – a comprehensive calendar of local arts event s. Distributed in the New York Times first Sunday of the month in the bay area and to over 30 downtown hotels.

SFArts.org: 

SFArts.org On-line version With comprehensive search tools such as by day or by discipline

78 Theaters and 65 Museums: 

78 Theaters and 65 Museums

14,000 Victorian Houses: 

14,000 Victorian Houses

And one very famous Bridge: 

And one very famous Bridge

Who I work with : 

Who I work with Other city agencies, GFTA, SFAC Arts and cultural organizations Neighborhood associations Travel trade, tour and receptive operators Hotels Airlines Port of San Francisco – cruise passengers California Travel and Tourism Commission National Cultural & Heritage Tourism Alliance

Nov 28 – Dec 1st Annual Meeting in SeattleVisit www.chtalliance.com: 

Nov 28 – Dec 1st Annual Meeting in Seattle Visit www.chtalliance.com

Successful Programs : 

Successful Programs Museums are easy

The Most Successful - Chagall at SFMOMA: 

The Most Successful - Chagall at SFMOMA July - November, 2003 Over 360,000 people attended Surpassed attendance at National Gallery in Paris 400 groups (seniors, students, alumni and special interest)

Secrets to success : 

Secrets to success Only US venue Name Recognition Exclusive Private tours with priority admission.

The most challenging are theatre packages: 

The most challenging are theatre packages Ticketmaster monopoly Are you are prepared to act as a tour operator ?

Yerba Buena Free4All : 

Yerba Buena Free4All Example of program that’s neighborhood based. No big name exhibition Tied in to major conference

New Contemporary Jewish Museum opening June 8, 2008: 

New Contemporary Jewish Museum opening June 8, 2008

California Academy of Sciences Opening Fall 2008: 

California Academy of Sciences Opening Fall 2008

What if there is nothing new?: 

What if there is nothing new? Repackage the information Adapt to current trends

Special Interest Handbook : 

Special Interest Handbook Information already available. Created categories, history, heritage, green, culinary arts, literary and science.

Work with other cities and towns to create programs such as: 

Work with other cities and towns to create programs such as Five Cities + Two Countries = Equal Endless Possibilities Experience the Cultural Cascades: A Mecca for the New Cultural Traveler

What is the Cultural Cascades Partnership?: 

What is the Cultural Cascades Partnership? A cooperative partnership of five cities—Vancouver BC, Seattle, Tacoma, Portland and Eugene —in partnership with Amtrak.

State and city partnerships CTTC, SFCVB and AAM: 

State and city partnerships CTTC, SFCVB and AAM Asian Adventure & Macy's $76 per person Experience the exotic pan-Asian flavors of San Francisco with this rich cultural and multi-sensory tour! Includes The Asian Art Museum, Oakland Asian Cultural Center, escorted walking tour of Chinatown and VIP Shopping at Macy's San Francisco in Union Square. San Francisco's Asian Art Museum is your ticket to Asia. Explore the art and culture of the world's largest continent: view 2,500 treasures from Asia's rich past and dynamic present. Admission plus FREE audio tour. Enjoy lunch on your own with delicious pan-Asian fare at Cafe Asia. Shop for unique gifts at the museum store.

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Geraldine O'Brien ARTS & TOURISM MANAGER San Francisco Convention & Visitors Bureau 201 Third Street, Suite 900 San Francisco, CA  94103-3185 T  415.227.2659 | F  415.227.2668 gobrien@sanfrancisco.travel