Who Are We Targeting?:
Who Are We Targeting? Multi-Millionaire, erudite, prestigious individuals who are interested in questioning theories, stating new ones and walking in the light of truth. They have a hunger for knowledge, truth and success. Much like Space Adventure’s previous clientele: Dr. Greg Olsen (American Scientist, inventor and entrepreneur) and Multi-Millionaire financial analyst/engineer Dennis Tito (First ever space tourist).
Taking that into consideration
Let’s step inside the Mind of our audience:
Once you conquered most obstacles and fears in life, you get bored. Human beings are not meant to feel the realization of a dream…the real feeling, the thrill, is in the hunt, the journey getting there.
You’ve made your money…millions, fallen in love maybe gotten married, had some kids, bought this or that car, house, company, island. You’ve done it all and you’re still not satisfied, you’re starting to think what else can I do, what else is there? You’ve risen to the top where you’re face to face with that glass roof and you look up through it to the sky, to space, to the mystery, you’ve always been drawn to it. You see the other side but can’t touch it . . . or can you? russell davies:
This is all true but it’s too much. I bet you could get all this into 10 or 20 well -chosen words. Or pictures.
This is one of the key arts of planning.
Precis.
I was hoping that Powerpoint would force you to write less. Write for the medium. Don’t just put lots of words in a different place.
Nothing wrong with the content. There’s just too much of it.
-Welcome to the Next Step- A Brand Idea:
-Welcome to the Next Step- A Brand Idea
Again keeping in mind that the target audience is intellectually and monetarily wealthy. The style of the ads and brand will be old antique-looking creating an aesthetically rich quality. Think Egyptian: the Egyptians knew more about astrology than anyone, their whole culture was intertwined with it. The Egyptians possessed knowledge that was so far ahead of their time that the brightest minds of the present day are baffled by their brilliance. The Egyptians invented the 365-day, 52-week calendar based on constellations. I’ll spare all the specifics, but the main reason for the focus on the Egyptian’s regarding this campaign is the pyramids. “As is above, so is below.” This is what the Egyptians believed so they built the pyramids in honor of and to mirror the heavens (space, the universe). i.e. the three pyramids of Giza are aligned with the three stars of Orion’s belt, even more fascinating is that it has been proven that the location of the largest pyramid lies at the exact center of the entire world. Ideas of this nature are popular and known among sophisticated minds…or open minds.
Brand Name: Aquarius
Explanation: The constellation and the age Aquarius (which we are now in) symbolically represents the servant of humanity pouring out the water of knowledge to quench the thirst of the world. In turn, bringing our consciousness to higher levels of awareness. In other words, bringing us new knowledge of truth and understanding. Propelling us up to great heights. One form of this could be space travel. Sounds quite fitting for our target, yes?
We’re entering into a time where people want to know this stuff, a time where popular culture wants to know this stuff, but maybe are not ready for it.
For now, remember that this is targeted at an intellectually astute community.
And Now…The Brand Symbol russell davies:
Not sure this is a ‘brand idea’ yet. It’s mostly just a name and a set of associations - Egypt, ancient wisdom etc.
What’s the idea? In a sentence?
Slide4:
Insert Brand Name, Aquarius,
at base of pyramid in place of
The 1776 Roman Numerals.
Will surround the
Brand symbol with
Some type of crest
Or shield. More fitting
To the prestigious, erudite
demographic.
As a side note,
this brand symbol also
Represents money which fits
Into the target audience. Here is a basis for my idea. Due to lack of resources I am unable to create an image on the
computer that mirrors the picture in my mind. However, the birth of my idea was conceived
from the pyramid on the back of the US one dollar bill. I guess this will have to suffice.
Background will be deep,
midnight blue, freckled with stars. The Tagline will read: “Aquarius. . . because the world is not enough.” Cap stone of pyramid with eye enclosed
will be raised up high into space,
surrounded by prominent
stars. The Eye may be looking
back down at earth.
Cap stone will also have wings attached
Carrying it up into space. russell davies:
Don’t waste words with apologies. This is fine. Good thinking.
The world is not enough is a great line. Better than the Egyptian stuff - there’s a bigger idea in that than the other stuff you’ve got. It’s flattering to the audiece, suggests they’re big thinkers, ambitious. And it positions space travel well.
End Note…Thoughts:
End Note…Thoughts Here are some thoughts that were milling around in my head as I wrote this:
People want to improve themselves, make themselves feel better, move forward, make progress, think positively, but most importantly improve. More simply put, people want to want things (if that makes sense) , it gives them purpose, a sense of identity, a sense of fulfillment.
Anyway, if an ad can make a person feel better about themselves, intrigue them, motivate them to seek out something or to get them to buy a thing to feel better about themselves, then it’s a great ad, it has truly accomplished it’s goal. I think Aquarius involves all of these things.
But in the end… it was just an idea I had one rainy day over a cup of coffee. russell davies:
I know why the chattiness is there. ‘It was just an idea…etc’. We all do that, we all downplay our ideas incase they don’t go down well. But don’t do that in a context like this. This is supposed to be a pitch. You’re supposed to be proud of these ideas, you should be, they’re good ideas. Don’t aplologise for them.
And write less.