Slide 1:Summer Shorts Online Film Festival By the Web Monkeys Content Manager Jose Perez Art Director Daniel Macias Interaction Design for Entertainment June 10, 2008 Project Manager Erin Lillis Technical Director Aileen Pasión


Slide 2:Overview Summer Shorts Online Film Festival Design Challenge To create a dynamic video website for the AiCA-LA DFVP department’s “Summer Shorts” digital film festival Time Limit 10 weeks


Overview :Overview Summer Shorts Online Film Festival Persuasive Purposes Online archive of videos Prove that AiCA-LA is competitive Increase festival participation Calling card piece for portfolios


User Description :User Description Summer Shorts Online Film Festival Primary: AiCA-LA students & potential students 18 to 35 years old Enjoy the outdoors Trendy Value time and inspiration


User Description :User Description Summer Shorts Online Film Festival Secondary: Employers 25 to 65 years old Short on time Enjoy the outdoors Keep up with friends


User Description :User Description Summer Shorts Online Film Festival Tertiary: Family, friends and competitors


User Description :User Description Summer Shorts Online Film Festival Ethnography Findings Word of mouth The outdoors Los Angeles was the draw Visit video sites to seek inspiration All love what they study/work at


User Scenarios :User Scenarios Summer Shorts Online Film Festival Go to user scenarios presentation


Prototype :Prototype Summer Shorts Online Film Festival Prototype of Summer Shorts Online site http://summershorts.interactai.net


Justifications for Design :Justifications for Design Summer Shorts Online Film Festival Theoretical justifications Brand no nos Cliché designs


Justifications for Design :Justifications for Design Summer Shorts Online Film Festival Brand attributes Functional Vibrant Alive Influential Inspirational Entertaining Superficial Traditional Contemporary Elegant


Justifications for Design :Justifications for Design Summer Shorts Online Film Festival


Results of User Testing :Results of User Testing Summer Shorts Online Film Festival Extra Medium Shorts????? External links = new window Search does not function correctly Everyone uses categories tab Time code confusion User friendly “Simple”


Post Beta Testing :Post Beta Testing Summer Shorts Online Film Festival Extra Medium Shorts removed Swap category thumbnails Search & Categories added to all pages Time code has a purpose


Shortcomings of Design :Shortcomings of Design Summer Shorts Online Film Festival Progressive download No Admin. Management Search function Flash billboards iFrames


Expansion :Expansion Summer Shorts Online Film Festival What else is possible? Database tables are expandable Design can change Word of mouth promotional opportunities Brand is adaptable Flash Media Streaming


Next Steps :Next Steps Summer Shorts Online Film Festival Next Steps in Design Process Insert real copy Insert real advertising Move site structure and art to new home Create new database tables Obtains FMS hosting Create new dynamic code Browser compatibility


Summary :Summary Summer Shorts Online Film Festival Appeals to audience Expandable and adaptable Word of mouth advertising