SUMMER SHORTS - Midterm Presentation

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Presentation Description

A summary of our process and research and our final presentations of branding choices and interface comps.

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Presentation Transcript

Slide 1: 

Project Manager Erin B. Lillis Content Manager Jose Perez Technical Director Aileen Pasión Process Site Manager Michelle Mercado Art Department Fawn Johnson & Daniel Macias Summer Shorts Online Film Festival 2008 Interaction Design For Entertainment April 29, 2008

Project Overview : 

Project Overview Online festival experience Recognizable video player technology Non-cliché branding “Summer,” “L.A.” & “digital film” Branding: Timeless, updatable, re-usable Organization, usability and beauty

Project Goals : 

Project Goals Client Goals Prove AiCA-LA is competitive Increase student festival participation User Goals Easy access to on-ground festival info Display own work Design Team Goals Capture essence of outdoors, summer & digital filmmaking Create a strong brand identity

Audience : 

Audience Primary Current AiCA-LA students Potential students Tertiary Competitors Secondary Employers Family & Friends

Ethnography : 

Ethnography Media Arts & Animation major Media Arts & Animation and WDIM

Ethnography : 

Ethnography Film Editor Producer/Director

Ethnography : 

Ethnography Like to be outdoors during free time Like current fashion Want to be inspired in their chosen field The Internet is NOT their primary news source Location (there is an attraction to L.A.) Like to be passively entertained

Ethnography : 

Ethnography Influenced by word of mouth Beauty w/ function Love what they do and do it all the time Listen to music or read when not being artistic

Competition : 

Competition http://www.lafilm.com/

Competition : 

Competition http://www.veryshortmovies.com/

Competition : 

Competition

Models : 

Models http://helpthehoneybees.com/

Models : 

Models Atom films http://www.atomfilms.com/home.jsp

Models : 

Models Vimeo http://www.vimeo.com/

Models : 

Models Spot lab http://www.group101spots.com/

Process : 

Process

Process : 

Process Identity sketches

Process : 

Process Layout sketches

Art Direction : 

Art Direction Summer breeze Los Angeles Outdoor film festival Brand Attributes Elegant Functional Vibrant Alive Influential Inspirational Entertaining Superficial Traditional Contemporary

Final Mood Boards : 

Final Mood Boards

Identity Designs : 

Identity Designs

Identity Designs : 

Identity Designs

Interface Composition A : 

Interface Composition A Screen shot of comp A – home page

Interface Composition A : 

Interface Composition A screen shot of comp A – secondary page

Interface Composition B : 

Interface Composition B screen shot of comp B – home page

Interface Composition A : 

Interface Composition A screen shot of comp B – secondary page

Technical Plans : 

Technical Plans Week 6 Acquire access Move videos onto flash media server Week 6 to 7 Input to database(30 to 40 rows) Compile assets and index layout

Technical Plans : 

Technical Plans Week 7 Scripting Week 8 and 9 Testing Week 10 Deliver

Summary : 

Summary

Slide 30: 

Process Process site after merging www.aicandymedia.com/summershorts

Questions?(see handout) : 

Questions?(see handout)