Audience Age :
Audience Age PRIMARY AUDIENCE: 17-30 males & females
SECONDARY AUDIENCE: 31-40 and 15-16 males and females
Audience Culture :
Audience Culture Forced to adapt rather quickly to fast-paced technology
computer/laptop
mobile phones
digital billboards
digital television
Constantly surrounded by technical devices
Audience Economy :
Audience Economy Prospect students:
$10/hr. minimum wage
Disposable income
Current students:
School Loans
Freelance & Part Time Jobs
Have Children
Employers:
Client Projects
Employees
Families
Faculty:
Audience Education :
Audience Education Prospect students:
High School
Self taught designers
Current students:
High school graduates.
Working on BS degrees
Employers:
Bachelor’s degree
Marketing and communication
Experts
Faculty:
Bachelors – Ph.D.
Work in industry
Audience Interests :
Audience Interests Prospect students:
Simplicity
Fun
Stupidity
Current students:
Good Design
Humor
Employers:
Creative Design
Faculty:
Educational Aspects
Creativity
Audience Life Style :
Audience Life Style Prospect students:
Live with parents
Current students:
Technologically Savvy
Employers:
Homeowners
Financially secure
Faculty:
Financially Secure
Trying to keep up with trends of students
Audience Politics :
Audience Politics Liberal
Progressive / Reform
Artistic