Presentation Transcript
Santa Monica Sol: Santa Monica Sol
Overview/Objective: Overview/Objective
Audience: Audience Primary 18 – 40 men and women
Dog Owners
Secondary 65 – 80 retirees
Tertiary All Westside residents
Solution: Solution Sole
Sol
Soul
Mission: Mission Health, community, outdoor enjoyment
Informational, easy-to-read, friendly
Structured, promotes environment, fulfills need
Bodies and souls are nourished
Design Objective: Design Objective Fits in the back pocket (like map)
Compact, easy to navigate
Environmentally friendly
Easy to find, read and pass on
Competitors: Competitors
Art and Style Direction: Art and Style Direction Not boring or intimidating
Friendly and positive
3 primary feature segments
Identity Style: Identity Style
Layout & Color Style: Layout & Color Style
Sections: Sections Cover
Table of Contents
Dog Section
Levels (1-4)
Sol Mates
Production Costs: Production Costs Distribution
Printing and Delivery
Office
Promotional Items
Staff and Salaries
Marketing Plan: Marketing Plan Ad Campaign in Santa Monica Mirror
Website
Promotional Booths at events
Monthly Special Issues
Annual Collections
Logo Items: Logo Items
Expected Profits: Expected Profits Advertising Rates
Restaurant Page rates
Subscription Costs
Sales of clothing/logo items
Timeline of Production: Timeline of Production
Summary: Summary