Santa Monica Sol

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Presentation Description

In "Production Planning" class we were asked to create a proposal for a potential magazine for Santa Monica, CA residents. Our group came up with the idea for Santa Monica Sol - a magazine that would feature different outdoor activities for audiences with diff

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Presentation Transcript

Santa Monica Sol: 

Santa Monica Sol

Overview/Objective: 

Overview/Objective

Audience: 

Audience Primary 18 – 40 men and women Dog Owners Secondary 65 – 80 retirees Tertiary All Westside residents

Solution: 

Solution Sole Sol Soul

Mission: 

Mission Health, community, outdoor enjoyment Informational, easy-to-read, friendly Structured, promotes environment, fulfills need Bodies and souls are nourished

Design Objective: 

Design Objective Fits in the back pocket (like map) Compact, easy to navigate Environmentally friendly Easy to find, read and pass on

Competitors: 

Competitors

Art and Style Direction: 

Art and Style Direction Not boring or intimidating Friendly and positive 3 primary feature segments

Identity Style: 

Identity Style

Layout & Color Style: 

Layout & Color Style

Sections: 

Sections Cover Table of Contents Dog Section Levels (1-4) Sol Mates

Production Costs: 

Production Costs Distribution Printing and Delivery Office Promotional Items Staff and Salaries

Marketing Plan: 

Marketing Plan Ad Campaign in Santa Monica Mirror Website Promotional Booths at events Monthly Special Issues Annual Collections

Logo Items: 

Logo Items

Expected Profits: 

Expected Profits Advertising Rates Restaurant Page rates Subscription Costs Sales of clothing/logo items

Timeline of Production: 

Timeline of Production

Summary: 

Summary