Santa Monica Sol

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In "Production Planning" class we were asked to create a proposal for  More

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Added: April 09, 2008 This Presentation is Public 
Presentation Category : Travel/ Places/ Nature All Rights Reserved
Presentation Transcript

Santa Monica Sol: Santa Monica Sol


Overview/Objective: Overview/Objective


Audience: Audience Primary 18 – 40 men and women Dog Owners Secondary 65 – 80 retirees Tertiary All Westside residents


Solution: Solution Sole Sol Soul


Mission: Mission Health, community, outdoor enjoyment Informational, easy-to-read, friendly Structured, promotes environment, fulfills need Bodies and souls are nourished


Design Objective: Design Objective Fits in the back pocket (like map) Compact, easy to navigate Environmentally friendly Easy to find, read and pass on


Competitors: Competitors


Art and Style Direction: Art and Style Direction Not boring or intimidating Friendly and positive 3 primary feature segments


Identity Style: Identity Style


Layout & Color Style: Layout & Color Style


Sections: Sections Cover Table of Contents Dog Section Levels (1-4) Sol Mates


Production Costs: Production Costs Distribution Printing and Delivery Office Promotional Items Staff and Salaries


Marketing Plan: Marketing Plan Ad Campaign in Santa Monica Mirror Website Promotional Booths at events Monthly Special Issues Annual Collections


Logo Items: Logo Items


Expected Profits: Expected Profits Advertising Rates Restaurant Page rates Subscription Costs Sales of clothing/logo items


Timeline of Production: Timeline of Production


Summary: Summary