Foster's Freeze Marketing Plan

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Presentation for a proposed marketing plan for Foster's Freeze - a  More

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Added: December 13, 2007 This Presentation is Public 
Presentation Category : Business & Finance
Presentation Transcript

Slide1: TeamLAND Suzanne Neary Dolan & Erin B. Lillis MM3000 – December 12, 2007 Marketing Plan


Marketing Plan – Foster’s Freeze: Marketing Plan – Foster’s Freeze Foster’s Freeze believes in innovations, involvement and encouragement within the local community and how those beliefs can be fostered by a welcoming atmosphere and tasty made-to-order treats.


Slide4: Increase visibility Expand Marketing Plan – Foster’s Freeze Objectives


Slide5: Marketing Plan – Foster’s Freeze Situation Analysis Franchising Profit


Slide6: Marketing Plan – Foster’s Freeze Situation Analysis


Slide7: Marketing Plan – Foster’s Freeze Situation Analysis Promotion


Slide8: Marketing Plan – Foster’s Freeze Situation Analysis


Slide9: Competition Marketing Plan – Foster’s Freeze Market Research


Slide10: Audience Marketing Plan – Foster’s Freeze Market Research


Slide11: Marketing Plan – Foster’s Freeze Market Research DQ Foster’s McDonald’s


Slide12: Marketing Plan – Foster’s Freeze Market Research


Slide13: Marketing Plan – Foster’s Freeze Market Research


Slide14: Marketing Plan – Foster’s Freeze SWOT Analysis


Slide15: Marketing Plan – Foster’s Freeze SWOT Analysis


Slide16: Marketing Plan – Foster’s Freeze SWOT Analysis


Slide17: Marketing Plan – Foster’s Freeze SWOT Analysis


Slide18: Marketing Plan – Foster’s Freeze Market Analysis


Slide19: Marketing Plan – Foster’s Freeze Demographics


Slide20: Marketing Plan – Foster’s Freeze Marketing Tactics


Slide21: Marketing Plan – Foster’s Freeze Implementation


Slide22: Marketing Plan – Foster’s Freeze Tactic One


Slide23: Marketing Plan – Foster’s Freeze Tactic Two


Slide24: Marketing Plan – Foster’s Freeze Tactic Three


Slide25: Marketing Plan – Foster’s Freeze Tactic Four


Slide26: Marketing Plan – Foster’s Freeze Tactic Five


Slide27: Marketing Plan – Foster’s Freeze Tactic Six


Slide28: Marketing Plan – Foster’s Freeze Tactic Seven


Slide29: Marketing Plan – Foster’s Freeze Tactic Eight


Slide30: Marketing Plan – Foster’s Freeze Long Term Goal


Slide31: Marketing Plan – Foster’s Freeze Summary