Los Angeles Condors

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Category: Sports
     
 
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Presentation Description

A "Digital Identity Design" class project at the Art Institute of Los Angeles. We were asked to create a brand and logo for a fictional NFL team for the city of Los Angeles

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Presentation Transcript

LOS ANGELES: 

LOS ANGELES Identity Design Presentation By

INTRODUCTION: 

INTRODUCTION

CHALLENGES: 

CHALLENGES

CHALLENGES: 

CHALLENGES

CHALLENGES: 

CHALLENGES Appeal to the city visually and emotionally Create confidence in the team’s strength Appeal to a world audience

SOLUTION: 

SOLUTION

SOLUTION: 

SOLUTION

SOLUTION: 

SOLUTION

SOLUTION: 

SOLUTION

SOLUTION: 

SOLUTION

Logo & Logotype: 

Logo & Logotype

Logo & Logotype: 

Logo & Logotype

Logo & Logotype Usage: 

Logo & Logotype Usage

Billboards: 

Billboards

Billboards: 

Billboards

Billboards: 

Billboards

Trailers: 

Trailers

Website: 

Website LosAngelesCondors.com

Summary: 

Summary Wisdom, agility, speed and a predatory nature Hollywood marketing techniques to roll-out brand Familiarity