attracting companies to campus

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Creating a brand of your students and college, Motivating industry to want them, Convincing corporates that they will be acting wisely if they hire from you

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Attracting companies to campus Or :

1 June 2011 Slide 1 of 23 Attracting companies to campus Or Making your students the pick of the crop ! Renuka Krishna , KPIT Cummins

The scene today –Headlines :

Slide 2 of 23 The scene today –Headlines IITs, Business Schools see uptick in placement IT majors make 408 offers at Osmania 7,000 turn up for job drive Recruiters see rise in job offers, no euphoria yet Shortage of trained professionals hit clinical research industry IT biggies begin New Year bash with hiring overdrive Post-2009 lull, promising placements in 2010 Pre-placement offers hint at a promising 2010 Companies back at colleges for campus hires

COMPANIES BACK AT COLLEGES FOR CAMPUS HIRES :

Slide 3 of 23 COMPANIES BACK AT COLLEGES FOR CAMPUS HIRES Despite the slowdown and late commencement, campus recruitment this year is in full swing. In the last three weeks, companies have recruited over 8,000 students from various colleges in the South. Due to increased attrition and the recruitment backlog of last 12 months, most companies are back at campuses for hiring. “The 2009-10 campus recruitment will end up with 20-25 percent more job offers (compared with 2008-09) with an average offer acceptance of about 70 percent. “Campus recruitments are likely to witness significant increase in 2010 even as the business scene is beginning to look brighter. Sources among placement officers say that January is expected to be a month of recruitment for several IT biggies.

What you would like …:

Slide 4 of 23 What you would like … Your students rated as best pick across industry Success for your students and faculty 100% placements A brand value for your college , knowledge based ……….Always

Slide 5:

Slide 5 of 23 Energetic, enthusiastic team players Work ready, smart new entrants Resources demonstrating the required attitude to work Good communication skills Students trained in required technologies What Industry wants Savings in training time and cost Reduced recruitment time and cost Quicker deployment on projects

Slide 6:

Slide 6 of 23 Some numbers 15 years ago,100 engineering colleges – 25,000 students per year Today, over 16,000 colleges- over 5,00,000 students

Slide 7:

Slide 7 of 23 The shrinking funnel Write aptitude test Clear group Discussion Clear 1 st technical interview & offered Clear HR round Clear 1 st technical interview 100 30 20 15 10 6 6 offered 100 students Clear the test

Slide 8:

Slide 8 of 23 Where are the leaks? Attitude Knowledge Interests Poor communication Poor employability

What does this translate into?:

Slide 9 of 23 What does this translate into?

The interested parties:

Slide 10 of 23 The interested parties Students Colleges Industry A good job A Brand name to attract good students and companies

Slide 11:

Slide 11 of 23 Practical knowledge of what industry needs Increase employability Improve Soft skills Mentor and career counseling Colleges -What is needed ?

What does it involve:

Slide 12 of 23 What does it involve For Students Identifying skill gaps and help develop them Developing real skills for success in the real world Going beyond a degree & job offer Building capabilities & competencies - not just skills

What does it involve:

Slide 13 of 23 What does it involve For Colleges Creating a brand of your students and college Motivating industry to want them Convincing corporates that they will be acting wisely if they hire from you

The Process of selling:

Slide 14 of 23 The Process of selling Match customer needs with services / goods offered Ultimate objective – to make a sale

4 P’s of Selling :

Slide 15 of 23 4 P’s of Selling Planning Preparation Prospecting Presentation

Planning:

Slide 16 of 23 Planning What does success look like in today’s scenario? What kind of customers are you scouting for ? How will you service these customers? What capabilities will you need to have in place? Which actions should you prioritize? What is your preparedness for this ?

Actions:

Slide 17 of 23 Actions What is your goal? Find your USP ,if possible Can you differentiate? Identify gaps & advantages Be custom made - not off the shelf

PREPARATION :

Slide 18 of 23 PREPARATION Deep understanding of what the market needs What are the business needs of the market What are the challenges of the market Be aware of what will change and what will be constant and be ready with both

PROSPECTING:

Slide 19 of 23 PROSPECTING Who is out there ? What else is out there ? Are there other worlds ? What is the customer saying ? How can we service better ?

PRESENTATION:

Slide 20 of 23 PRESENTATION Fitting industry needs to what colleges can offer Showcasing education as more learning based Highlighting more than marks , but readiness for specific industry , company, requirement Highlighting success stories

Slide 21:

Slide 21 of 23 What industry can do Partner & Participate in what is taught Help improve quality of faculty & students Work on molding the raw material Ownership for colleges Take interest in the curriculum

Slide 22:

Slide 22 of 23 Concrete actions from industry Improvements in curriculum Internships and project work Regular lectures Sabbaticals for faculty to get industry flavor Regular Guest lectures from industry experts Work shops to improve soft skills

THANK YOU :

Slide 23 of 23 THANK YOU Do not go where the path may lead, go instead where there is no path and leave a trail. Ralph Waldo Emerson If you can find a path with no obstacles, it probably doesn't lead anywhere. Frank A. Clark

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