What is Google Places_Local Search and SEO

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Google Places/ Local Search and SEO:

Google Places/ Local Search and SEO

Overview:

Overview Local Search- What changed? Search 101 with focus on Local Search Action Plan - Online Marketing Success Blueprint for Your Business Conclusion

Local Search:

Local Search Why Bother with Local Search? Yellow Pages are in steady decline Directory Ads (Print) are not working – poor response and not measurable Newspapers are in trouble across the country (largest industry for video marketing) Television / Radio is not cost effective for many businesses Email marketing has seen a drop in response rates due to the pure volume of “noise”

GETTING FOUND – ONLINE VISIBILITY:

GETTING FOUND – ONLINE VISIBILITY

PowerPoint Presentation:

Local Search and SEO What is Local Search/Local SEO Why Local SEO is important Challenges for Local Businesses Later… Tactics For Local Search Optimization On-Page Optimization Coding Content Off-Page Optimization Citations Reviews Backlinks

Local Search Is…:

Local Search Is… Local Search is any search made with the goal of finding something in a specific geographic area . This is known as searching with local intent .

How Is Local Intent Determined?:

How Is Local Intent Determined? The searcher uses geographic modifiers. The searcher has personalization settings on. IP Addresses The Search Engine (Google) interprets local intent from the search phrase.

Why Local SEO Is Important:

Why Local SEO Is Important 73% of activity online is in one way or another “related to local content” For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” 70% + of online searchers will use local search to find offline businesses

Valuable Local Keywords for Your Business:

Valuable Local Keywords for Your Business It’s all about the keywords, this is how you get found. There are dozens of keyword phrases for any business. You need to discover the phrases that have high search volume and a lower amount of competing pages. Use these keywords in all of your online marketing campaigns .

Who’s Looking for Me?:

Who’s Looking for Me? But Are My Clients Really Looking For Me Online?

This Is A Paradigm Shift :

This Is A Paradigm Shift Online and on their phone. Just having a web page isn’t enough anymore. You want to be a respected and trusted authority and a yellow page ad isn’t going to get it done for you. You need to be where your customers are every day:

How High Do I need to Rank? :

How High Do I need to Rank? The higher the better…

Why Local Search Is Important:

Why Local Search Is Important

Where Are Your Customers?:

Where Are Your Customers? Neighborhood? City? Nearby cities? Region? State?

Where Are Your Customers?:

Where Are Your Customers? The broader your geographical reach, the more time and money you need to be successful. Generally , the narrower your reach, the easier it will be to compete online. Why? There is usually less competition and it is usually less savvy about internet marketing.

On Page Optimization:

On Page Optimization Build relevance and trust in your location+keywords. Focus on the basics to make your site friendly to Google: Title Tags Description Great Content Internal Linking Always keep a local geographic slant in mind

Location, Location, Location! Where Are You?:

Location, Location, Location! Where Are You? Place your full street address and local phone number on all pages of your website. Optimize your Contact or About page for your business name and location. Use the hcard microformat to make your location unmistakable to the Search Engines. Add a KML file (special location file) to your website

TIP: Give Your Biz a Tagline:

TIP: Give Your Biz a Tagline If your business name doesn’t make it very clear where you are and what you do, then use a tagline to communicate that information to both humans and Search Engine spiders.

TIP: For Multiple Locations::

TIP: For Multiple Locations: Create a separate page for each location. Use local info on each of these pages. Link internally to location pages, using the location names in link text. Use other terms on the page that will help the Search Engines understand where you are: street intersections, highway exits, what’s nearby, nicknames for neighborhoods, etc.

Create Search Engine Business Listings:

Create Search Engine Business Listings Create your business listings (Maps). Check to see if you have an unclaimed page first: Google Places www. google .com/ local /add Bing Business Portal (beta) http://www.bing.com/businessportal Yahoo Local http://listings.local.yahoo.com If you never do anything else, just build your Google Places page

A Google Maps Listing:

A Google Maps Listing

Expanded Google Places :

Expanded Google Places

Where does Google’s Local data come from? :

Where does Google’s Local data come from? 1.The Google Local Business Center (LBC) 2.Third-Party Data Providers 3. Visiting websites (web crawling)

Reviews Influence Rankings:

Reviews Influence Rankings Ratings and reviews enter into the algorithm on some sites The more reviews, the better. However, there are some unwritten guidelines you need to be aware of. Google only includes reviews from GP now in your star rating. Removing third-party reviews.

Optimize Your Biz Listings:

Optimize Your Biz Listings Use your main keyword phrase and complementary terms in your profile descriptions Grab the “long tail” by including: Your products and services The brands you carry The Locations you serve Anything else relevant to your niche

Optimize Your Biz Listings:

Optimize Your Biz Listings Choose – or create – the right categories Give your listing attributes

Standardization Builds Trust:

Standardization Builds Trust Use the same name, address and phone number everywhere online. Go to the sources of business data and standardize there. Make it easy on Google Branding

Create Citations!:

Create Citations! Citations come from directory and review sites and are important in building Google’s trust in the information it has about you. Citations can drive targeted traffic to your business. Check to see which directories come up for your business.

Local/Social Sites:

Local/Social Sites

Offsite SEO – It’s all about Linking! :

Offsite SEO – It’s all about Linking! The right incoming links can help with location trust . Look for links from local authority sites. Look for links from sites that rank for what you want to rank for. Use existing relationships to get local links. Tip: Get Local Links whenever you can

Where Do You Start?:

Where Do You Start?

Building a Long-term Strategy:

Building a Long-term Strategy Website Review SEO (Onsite/Offsite) Local Search (Google Places, Bing, Yahoo) Reputation Management (Reviews) Video Marketing Social Media Mobile

Areas To Address:

Areas To Address Website Make sure it is optimized for the right keyword phrases. Make sure it has a form to capture visitors information. Consider adding a video and offering a report of some kind as a give-away, discount coupon or free consultation. SEO Decide whether you are going to outsource or do the work yourself. Expect to pay $400 - $2000 a month, after your set up, depending on your market. Check that your website is visible in Google today. Local Directory listings. Get reviews. Linking – expect to build a few hundred links a month initially to get successful. Track your results.

Avoid at All Costs!:

Avoid at All Costs! Don’t create more than 1 Google Places listing at your business location (for same business). Don’t create more than 1 Google Places listing with your business phone number. Don’t spend time on A-B B-A linking. Eg . you link to me, and I’ll link to you. Don’t “borrow” content from other highly ranked sites without making changes first. Don’t hire someone to do “SEO”, or internet marketing company who doesn’t have references or can show you results on their own site! Don’t let anyone set-up your Google Places listing using their account – ensure that your own user/ pwd are used to create the business listing.

Free Analysis :

Free Analysis Email: Phone:

PowerPoint Presentation:

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