Sibm_ppt_Edited

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

Mercatus Maximus:

Mercatus Maximus College Name : Indian Institute of Management, Ahmedabad Participants Name: Ajai.U, Antony Anand Raj E-Mail ID : p11ajaiu@iimahd.ernet.in , p11anandara@iimahd.ernet.in Phone Numbers : +91 9099946176, +91 9173786469 Team Name: Marketing XXXSDSADSSD

Approach to the Problem:

Approach to the Problem

Survey Results:

Survey Results

Survey Results (Contd):

Survey Results ( Contd )

In-depth interview:

In-depth interview Students usually like to keep track of the amount of ink present in the pen Ajith (PGP2,IIM I) : “I usually like to keep track of ink in my pens so that I do not get into awkward situations during exams and quizzes.” Barrel & Cap :Transparent Clip : Does not Matter Students are not interested in the type of clip used in their pen Sanjay(Class XII) : “I don’t think we students give much importance to clips. “ Refill : Use and Throw Students feel that only “Misers” will go to replace the refill. Rajesh(PGP1,IIMA): “I use to replace my refills during my secondary school days, but after some time I realized that my friends do not do that, So I also stopped replacing my refills” Preference There was higher degree of preference for gel pens among school students than college Vinay(Class X): “My class mates usually prefer to use gel pens and they consider it as a stylish factor”

In-depth Interview (Contd):

In-depth Interview ( Contd ) Grip : Cushion Writing Experience Gel Pen(Smooth, Better precision and control) Ball Point(Smooth, Comfortable and free-flowing) As students use pen for long hours, it creates pressure on their fingers which is reduced to a large extent by the cushion grip than other types of grip. Krithika(B.E(CSE,2 nd year),CEG): “Usually I spend 3-4 hours of my days in writing so I prefer to use pens with cushion grips which are soft to my hands” Normally all students use pens to take notes fastly during classes for long hours So they expect their pen to write smoothly, so they feel good and comfortable . Also most of them expect to have a very good control over their pens just like their pencils. Harinikesh(B.E(CSE,1 st year),CEG): “I usually take notes for at least 5 lectures a day. Most of the professors are very fast and I have to take notes fast and at the same time I also have to make sure that my hand writing is also good “ Design Incase of design, there was a clear difference between the preference of School students and college students, while school students preferred Attractive designs, college students like to keep their pen design plain and simple

Competitors Offerings:

Competitors Offerings Ball Point Offerings Gel Pen Offerings Positioning of competitor offerings

Recommendations for New Ball Pen:

Recommendations for New Ball Pen Target : college students Name : Classmate Simple Proposition : A Perfect pen for taking notes during lectures USP : A Smooth writing pen with cushion grip and with perfect precision and control Category Descriptor : Smoothness Category Benefits : Smoothness, Comfortable and free flowness Writing experience : A Smoothing, Free flowing experience Barrel : Solid and Transparent Clip : A solid clip Pen Type : Use and throw Grip : Cushion grip Design Theme: A Simple plain Transparent barrel

Recommendations for new Gel pen:

Recommendations for new Gel pen Target :School students Name : Classmate élan Proposition : A Smooth pen for stylish people USP : A Smooth writing gel pen with cushion grip and a very stylish design Category Descriptor : Smoothness Category Benefits : Smoothness, Comfortable and free flowness Writing experience : A Smoothing, Free flowing experience Barrel : Solid and Semi – Transparent(to include design) Clip : A stylish solid clip Pen Type : Use and throw Grip : Cushion grip Design Theme: A stylish theme to attach the style factor to the user for eg: themes based on stylish bikes and cars

authorStream Live Help