logging in or signing up Invisible Forces 2002 Rainero Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 34 Category: Sports License: All Rights Reserved Like it (0) Dislike it (0) Added: April 30, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Invisible Forces behind the Quest for Reaching Global Audiences : The Invisible Forces behind the Quest for Reaching Global Audiences Jose Coronado & Carrie Livermore Development Services Hyperion Solutions Corporation 4th Annual International Workshop on Internationalisation of Products and Systems 2002. 11-13 July, Austin, Texas, USATopics: Topics Glossary The Problem Forces behind the Quest Business Legal Ethical ConclusionsGlossary: Glossary Digital Divide Digitally connected Computers and internet connections at home Globalization Internationalization + Localization Universal Usability Products should be affordable, useful and usable Accessibility Use products (hard and soft) even under limiting conditionsThe Problem: The Problem Globalization and rapid adoption of technology contribute to social and economic divides Companies need to consider global user requirements “Do we translate?” What are the forces that motivate organizations?Business Forces: Business Forces Huge business and marketing advantages Market and community leadership Reach more users and accommodate more diverse situations Sites at a minimum - need to go beyond translation and address interface design How strong is the business benefit?: How strong is the business benefit? From the CUU in November of 2000 Global e-commerce could reach $7 trillion by 2004 IT in education and health industry Cost-effective options to do businessWe have Internationalization, What about You? : We have Internationalization, What about You? Myths Globalization can be “added” later Internationalization adds time to the development process In-house team is too expensive (relative) Reality Infrastructure must be put in place at the beginning to guarantee successBusiness Options in HCI Education : Business Options in HCI Education Major programs: Carnegie Mellon and Stanford HCI education does not address globalization or internationalization Needs to develop or expand curriculums Infrastructure exists Leading programs could incorporate and complement course offerings Legal Forces : Legal Forces e-business readiness leaders: US, Australia, UK, Canada, Norway and Sweden Legal framework governing IT is a vital factor Regulations and laws could yield more usable and accessible products Accessibility laws in over 20 countriesLiability and Regulations: Liability and Regulations National Federation for the Blind (NFB) vs. American Online (AOL) - USA Individual vs. Sydney Organising Committee for the Olympic Games (SOCOG) used DDA France: The Toubon LawISO Standards and Cultural Accessibility? : ISO Standards and Cultural Accessibility? Guidance for usability (ISO 9241-11) Human-centred design processes for interactive design systems (ISO 13407) No standard addresses cultural accessibility today ISO’s role and power to mandate access Would a standard be enough?Ethical Forces : Ethical Forces Professional responsibility - avoid decisions to put user groups in disadvantage Design or build IT that excludes certain Users (i.e. On-line communities) Products exclude users when requirements are not considered World without boundaries like the internet makes requirements more criticalCorporate Responsibility: Corporate Responsibility Usability Problems: to fix or not to fix? How are issues weighted? Is it just the right thing to do? The right thing vs. revenue opportunitiesIssues with Current Research: Issues with Current Research Classic research studies by Geert Hofstede Developed with only one company (IBM) Socio-economical purposes Intended to make it easier for IBM to sell its products overseas Most of the data was collected in the 80’s Applied in a way Hofstede never intendedFuture Research Required: Future Research Required Globalization seems to make business sense… Need to validate with practical research Collect data from organizations Methodology: Structured data collection process Include concrete measures ROI, usability, etc. Slide17: Questions… You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Invisible Forces 2002 Rainero Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 34 Category: Sports License: All Rights Reserved Like it (0) Dislike it (0) Added: April 30, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The Invisible Forces behind the Quest for Reaching Global Audiences : The Invisible Forces behind the Quest for Reaching Global Audiences Jose Coronado & Carrie Livermore Development Services Hyperion Solutions Corporation 4th Annual International Workshop on Internationalisation of Products and Systems 2002. 11-13 July, Austin, Texas, USATopics: Topics Glossary The Problem Forces behind the Quest Business Legal Ethical ConclusionsGlossary: Glossary Digital Divide Digitally connected Computers and internet connections at home Globalization Internationalization + Localization Universal Usability Products should be affordable, useful and usable Accessibility Use products (hard and soft) even under limiting conditionsThe Problem: The Problem Globalization and rapid adoption of technology contribute to social and economic divides Companies need to consider global user requirements “Do we translate?” What are the forces that motivate organizations?Business Forces: Business Forces Huge business and marketing advantages Market and community leadership Reach more users and accommodate more diverse situations Sites at a minimum - need to go beyond translation and address interface design How strong is the business benefit?: How strong is the business benefit? From the CUU in November of 2000 Global e-commerce could reach $7 trillion by 2004 IT in education and health industry Cost-effective options to do businessWe have Internationalization, What about You? : We have Internationalization, What about You? Myths Globalization can be “added” later Internationalization adds time to the development process In-house team is too expensive (relative) Reality Infrastructure must be put in place at the beginning to guarantee successBusiness Options in HCI Education : Business Options in HCI Education Major programs: Carnegie Mellon and Stanford HCI education does not address globalization or internationalization Needs to develop or expand curriculums Infrastructure exists Leading programs could incorporate and complement course offerings Legal Forces : Legal Forces e-business readiness leaders: US, Australia, UK, Canada, Norway and Sweden Legal framework governing IT is a vital factor Regulations and laws could yield more usable and accessible products Accessibility laws in over 20 countriesLiability and Regulations: Liability and Regulations National Federation for the Blind (NFB) vs. American Online (AOL) - USA Individual vs. Sydney Organising Committee for the Olympic Games (SOCOG) used DDA France: The Toubon LawISO Standards and Cultural Accessibility? : ISO Standards and Cultural Accessibility? Guidance for usability (ISO 9241-11) Human-centred design processes for interactive design systems (ISO 13407) No standard addresses cultural accessibility today ISO’s role and power to mandate access Would a standard be enough?Ethical Forces : Ethical Forces Professional responsibility - avoid decisions to put user groups in disadvantage Design or build IT that excludes certain Users (i.e. On-line communities) Products exclude users when requirements are not considered World without boundaries like the internet makes requirements more criticalCorporate Responsibility: Corporate Responsibility Usability Problems: to fix or not to fix? How are issues weighted? Is it just the right thing to do? The right thing vs. revenue opportunitiesIssues with Current Research: Issues with Current Research Classic research studies by Geert Hofstede Developed with only one company (IBM) Socio-economical purposes Intended to make it easier for IBM to sell its products overseas Most of the data was collected in the 80’s Applied in a way Hofstede never intendedFuture Research Required: Future Research Required Globalization seems to make business sense… Need to validate with practical research Collect data from organizations Methodology: Structured data collection process Include concrete measures ROI, usability, etc. Slide17: Questions…