Advocacy Presentation DOH1

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Teen’s Health Quarters: 

Teen’s Health Quarters Presented By Ms. Virginia Ocampo Foundation for Adolescent Development

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THQ FRANCHISE MODEL PROJECT To implement standardization requirements of the THQ Model as a viable ARH operation for franchising by other stakeholders in key urban areas nationwide. To identify alternative situational contexts for the application of the THQ Model for nationwide expansion in alliance with corporate foundations or civic groups or local government. To test the operational viability of a THQ operations on a per site basis.

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TODAY’S YOUTH PROBLEM Source: 2002 Young Adult Fertility & Sexuality Study About one-fifth or 23 per cent of young people (15-24 years old) reported to have had pre-marital sex experiences (PMS). 400, 000 abortions per year, 36% belongs to age 15 – 24 years old

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TODAY’S YOUTH PROBLEM Source: 2002 Young Adult Fertility & Sexuality Study Liberal views about sex live-in arrangement : 20% pregnancy without marriage : 15% ; with higher level approval among males (18%) than females (11 %) 23% of youth think AIDS is curable; 60% believe that there is no chance for them to contract HIV/ AIDS. Cont…

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FAD’s RESPONSE “THQ MODEL” Foundation for Adolescent Development (FAD), Inc.

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THQ CONCEPT THQ Medical IEC/ Counseling

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MEDICAL REFERRAL

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Entertainment for Education Video Showing and Discussion Counseling Sexuality and Development lecture FGD Sessions INFORMATION - EDUCATION

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Franchiser Franchisee THE FRANCHISING RELATIONSHIP

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THQ IN VARIOUS SOCIAL CONTEXT

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Potential Market Industrial-zone Model / Sta. Rosa THQ

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INTERNET CAFÉ (30 stores) PARKS (3 parks) BOARDING HOUSES (400 = 4,000 students) SEX BARS – (20) DISCO HOUSES – (6) KARAOKE BARS – (50) BILLIARD HOUSES – (20) CINEMA HOUSES (9 cinemas) DORMITORIES (2 = 650 students) MALLS (4 malls) University-town Model / Baguio THQ Potential Market

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THQ BOARDING HOUSES/ DORMITORIES (400 boarding houses /dorms) BILLIARD HOUSES – (35) CINEMA HOUSES (3 cinemas) MALLS (3 malls) SCHOOLS Public & Private BARANGAYS FACTORY WORKERS Mall-based Model / Tarlac THQ Potential Market

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1 University 1 public HS LGU Community-Based Model Dasmariñas THQ Source: Annual Report 2002 Age Bracket: 7 –49 years old 1 public HS 2 private HS

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THQ MISSION To make available a standardized THQ Franchise Model that could make available to young people (15-24) ASRH, educational and selected medical services applicable in various set-up like an industrial zone, university town, mall or LGU community.

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Challenges to Branch Partners Passion for blending viability and Reproductive Health mission Implementation of Standardized Operational Systems Local Promotional tactics Operational Viability

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Challenges to FAD From innovation to replication Sustainability Marketing Strategies Tapping corporate social responsibility and civil society Continuing support to Franchise Partnership

Salamat Po!: 

Salamat Po!