Alisa Presentation fin

DOMINANTAArtists Management Agency LLC: 

DOMINANTA Artists Management Agency LLC presented by Alisa Sargsyan, PhD Yerevan, July 2007

We are in….Classical Music Business: 

We are in…. Classical Music Business WHY ?

Because in Armenia this sphere is…: 

Because in Armenia this sphere is… NEW FAST DEVELOPING HAS A STRONG DEMAND HAS SIGNIFICANT OPPORTUNITIES

Our SERVICES: 

Our SERVICES Artist and Repertoire Management; Personal/Talent management; Tour Management; Fundraising; Marketing and PR; International Management.

THE MARKETMARKET SEGMENTATION: 

THE MARKET MARKET SEGMENTATION Young musicians, possibly students, with a good potential, just doing their first steps in the classical music industry. Also young, but already well known musicians, standing at the middle point of their musical career. Mid-aged, experienced musicians with professional background. WHO ARE OUR CUSTOMERS ???

COMPETITION: 

COMPETITION NO DIRECT COMPETITION INDIRECT COMPETITORS ARE: Cadence Music Center NGO. Pr. Nika Babayan Alfael Production Center LLC. Pr. Levon Abrahamyan

Our Competitive Advantages : 

Our Competitive Advantages Focus only on classical music; Executive Director with music background; Successful Self Management experience; Long-term personal acquaintance with many Armenian musicians.

MARKETING STRATEGYto be implemented using the four tactical variables:: 

MARKETING STRATEGY to be implemented using the four tactical variables: THE MARKET Product Price Promotion Place

MARKETING 4 P’s: 

MARKETING 4 P’s Price Mid-range prices Starting price: 10-15% Prospective price: 20%

MARKETING 4 P’s: 

MARKETING 4 P’s Place City Center; Easy to find; Inside the musical building; Near the main musical institutions, concert halls and performing areas.

MARKETING 4 P’s: 

MARKETING 4 P’s Promotion Publicity

MARKETING 4 P’s: 

MARKETING 4 P’s Advertising Music magazines/newspapers Promotional flyers/business cards Agency’s web-site and mailing list Word-of-mouth advertising

MARKETING 4 P’s: 

MARKETING 4 P’s Publicity strategies Develop public relations Develop regular contacts with our customers Keep regular contacts with editors

SWOT Analysis: 

SWOT Analysis Strengths: New approach to Classical Music Experienced employees with high qualifications; Collaboration with main music institutions Clients make their choice; Wide range of advertising. Weaknesses: Pricing Policy Financial Investments Opportunities: Opening new sphere in Armenia Extreme need of this service No direct competitors Threats: Starting a completely new business High taxes for a small business; Unique mentality of armenian customers. Appearance of direct competitors in our market.

MANAGEMENT: 

MANAGEMENT Organizational Chart

OPERATIONAL PLAN: 

OPERATIONAL PLAN 1. Long-term Goal : Become the leading Classical music Management Agency in Armenia. 2. Short-term Goals are as follows: The strategic organization of creative endeavors into project format; Starting to work on a multiple-project basis; Allowing each project to be individually financed, developed, maintained and tracked according to its unique requirements and objectives; Each project becomes a viable revenue source for “Dominant” LLC. dependent upon its own success and market worthiness; Excellence and commitment woven into every finished product and performance, thus creating the integrity of “Dominant” LLC., shall possess.

BREAK EVEN POINT: 

BREAK EVEN POINT

INCOME STATEMENT: 

INCOME STATEMENT

CASH FLOW FORECAST: 

CASH FLOW FORECAST

DOMINANTA LLC.: 

DOMINANTA LLC. QUESTIONS ??? T H A N K Y O U !