logging in or signing up SME the right place to be RaimundM Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 76 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 21, 2010 This Presentation is Public Favorites: 0 Presentation Description How to make a change through people. By taking an outside in approach we are able to leverage SME customer / partner motivation. By designing & following a social media menu, we can make a viral & lasting impact, combining external and internal motivators. By using a social media menu we are able to stimulate content and influence direction of conversations. Comments Posting comment... Premium member Presentation Transcript SME – The Right Place to BeHow to make a change through people- Recorded Proposal 19 Apr 2010 –PLEASE TURN ON VOLUME ! : SME – The Right Place to BeHow to make a change through people- Recorded Proposal 19 Apr 2010 –PLEASE TURN ON VOLUME ! Raimund Mollenhauer Head of Enablement and Talent Net for SAP Partners EMEA + INDIA, SAP AG 14 April 2010 We have a track record of Positive Perception : We have a track record of Positive Perception Ignition at the SME Bootcamp Jan 2006:We are inventing the futureWe encourage, empower people Spirit, Passion and Engagement… Rocking the status quo. We have 70% of SME customers & growing … : We have 70% of SME customers & growing … Many motivated employees in SME increase their motivation by Having „external conversations“ with customers, partners, stakeholders Getting recognized (positive feedback) when working in / on SME As a consequence we should take an outside approach first, then an inside approach to building a „social media menu“ for our guests Success @ SME is more influenced by external, than internal factors Cocktails Let Members Settle In and Relax Prior to Eating : Cocktails Let Members Settle In and Relax Prior to Eating For Social Media, the cocktails are the outreach tactics you perform to gain visibility, attract new members, and build engagement Email to opt-in members with special announcement content Paid Search Advertising Press Releases Announcements on web sites Newsletter content 4 Appetizers Entice Guests to Try New Offerings : Appetizers Entice Guests to Try New Offerings Social Media Appetizers are third party web sites like Facebook, MySpace, YouTube, and Twitter Offer small portions of content and some collaboration in order to help guests understand what is coming with the main course Utilize to drive visits to your main site (if you have one) Update on a regular basis 5 The Main Course is THE Focus : The Main Course is THE Focus Social media main courses are company sponsored interactive sites Low level commitment: Webcasts Medium level commitment: Blogs and Wikis High level commitment: Online Communities 6 Desserts Are Your Last Chance to Impress Your Guests : Desserts Are Your Last Chance to Impress Your Guests Social Media Desserts are the tactics used to bring back the guest Newsletters Subscriptions to Discussions or Blogs Occasional Emails from the Social Media Team Surveys Polls 7 Proposing a Social Media Menue for„SME – the Right Place to Be“ : Proposing a Social Media Menue for„SME – the Right Place to Be“ Cocktails: Internal SAP, perspectives from SAP SME people and the positive motivation Antipasti: Local flavours, local language, samples to attract Main course(s): Use Public YouTube channel and Facebook: Youtube = „Happy to be SME“ Facebook = people and their SME passion Desert: Linked-In and other social network groups Conclusion : Conclusion By taking an outside in approach we are able to leverage SME customer / partner motivation If they are happy with SAP in SME then we can be too! By designing & following a social media menu, we can make a viral & lasting impact, combining external and internal motivators Engaged people expanding the SME reach of SAP By using a social media menu we are able to stimulate content and influence direction of conversations Future, sustainability You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
SME the right place to be RaimundM Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 76 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 21, 2010 This Presentation is Public Favorites: 0 Presentation Description How to make a change through people. By taking an outside in approach we are able to leverage SME customer / partner motivation. By designing & following a social media menu, we can make a viral & lasting impact, combining external and internal motivators. By using a social media menu we are able to stimulate content and influence direction of conversations. Comments Posting comment... Premium member Presentation Transcript SME – The Right Place to BeHow to make a change through people- Recorded Proposal 19 Apr 2010 –PLEASE TURN ON VOLUME ! : SME – The Right Place to BeHow to make a change through people- Recorded Proposal 19 Apr 2010 –PLEASE TURN ON VOLUME ! Raimund Mollenhauer Head of Enablement and Talent Net for SAP Partners EMEA + INDIA, SAP AG 14 April 2010 We have a track record of Positive Perception : We have a track record of Positive Perception Ignition at the SME Bootcamp Jan 2006:We are inventing the futureWe encourage, empower people Spirit, Passion and Engagement… Rocking the status quo. We have 70% of SME customers & growing … : We have 70% of SME customers & growing … Many motivated employees in SME increase their motivation by Having „external conversations“ with customers, partners, stakeholders Getting recognized (positive feedback) when working in / on SME As a consequence we should take an outside approach first, then an inside approach to building a „social media menu“ for our guests Success @ SME is more influenced by external, than internal factors Cocktails Let Members Settle In and Relax Prior to Eating : Cocktails Let Members Settle In and Relax Prior to Eating For Social Media, the cocktails are the outreach tactics you perform to gain visibility, attract new members, and build engagement Email to opt-in members with special announcement content Paid Search Advertising Press Releases Announcements on web sites Newsletter content 4 Appetizers Entice Guests to Try New Offerings : Appetizers Entice Guests to Try New Offerings Social Media Appetizers are third party web sites like Facebook, MySpace, YouTube, and Twitter Offer small portions of content and some collaboration in order to help guests understand what is coming with the main course Utilize to drive visits to your main site (if you have one) Update on a regular basis 5 The Main Course is THE Focus : The Main Course is THE Focus Social media main courses are company sponsored interactive sites Low level commitment: Webcasts Medium level commitment: Blogs and Wikis High level commitment: Online Communities 6 Desserts Are Your Last Chance to Impress Your Guests : Desserts Are Your Last Chance to Impress Your Guests Social Media Desserts are the tactics used to bring back the guest Newsletters Subscriptions to Discussions or Blogs Occasional Emails from the Social Media Team Surveys Polls 7 Proposing a Social Media Menue for„SME – the Right Place to Be“ : Proposing a Social Media Menue for„SME – the Right Place to Be“ Cocktails: Internal SAP, perspectives from SAP SME people and the positive motivation Antipasti: Local flavours, local language, samples to attract Main course(s): Use Public YouTube channel and Facebook: Youtube = „Happy to be SME“ Facebook = people and their SME passion Desert: Linked-In and other social network groups Conclusion : Conclusion By taking an outside in approach we are able to leverage SME customer / partner motivation If they are happy with SAP in SME then we can be too! By designing & following a social media menu, we can make a viral & lasting impact, combining external and internal motivators Engaged people expanding the SME reach of SAP By using a social media menu we are able to stimulate content and influence direction of conversations Future, sustainability