Presentation Transcript
Technology for Bottom Line : Technology for Bottom Line Dr. Ralph D. Westfall
California Small Business Roundtable
September 25, 2005
Initial Constraints : Initial Constraints next slide has list of business problems
or opportunities
problems need to be solved
inexpensively
with very limited technical skill requirements
Some Business Problems : Some Business Problems communicate with people scattered over a wide area
communicate better with local people
use additional sales channels
create a unique product or experience for customers
get spouse a Valentine's day gift
Generalize from Examples : Generalize from Examples the following examples came from my experiences as an educator
with non-profits and/or students
specific aspects should still fit many business situations
Communicate Over a Wide Area : Communicate Over a Wide Area a previous student has adrenal cancer
very rare so research funding is limited
problems
raise more money for research
provide emotional support for others
solutions
web site entry, petition (limited traffic)
Google AdWords campaign; guestbook
Communicate Better with Locals : Communicate Better with Locals thrift shop in Bellflower, CA
problems
reach more people
help them find the store
solutions
Google: Local results, map
improved search engine ranking
Additional Sales Channel : Additional Sales Channel thrift shop in Long Beach, CA
problems
merchandise arriving faster than selling
selling some items for lot less than worth
solution: eBay already has technology
sales outlet
source of pricing information
Unique Customer Experience : Unique Customer Experience my senior level classes at Cal Poly
problems
content needs to be up-to-date/relevant
different skills need to work together
solution: entrepreneurial projects
E-Business and CIS classes work together
attempt to sell projects at end
Conclusions : Conclusions can do a lot with a little on Internet
don't need much technical skill because a (relatively) user-friendly infrastructure already exists
use your imagination to figure out ways to use existing Internet capabilities for the benefit of your business
Epilogue : Epilogue thrift shop in Long Beach didn't have a good eBay person to keep it going
Bellflower thrift shop already had a specialist
maintenance
web sites need to be kept up after students leave
is there anything else?
Valentine's Present : Valentine's Present Mrs. Westfall's web page
top search engine ranking
additional advantage: can keep updating over time
animation added two years later
downside: animation requires more technical skills than traditional web site development
Catch the
buzz on authorSTREAM
Copyright © 2002-2008 authorSTREAM. All rights reserved.