logging in or signing up selfregulation Raffaele Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 368 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 24, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Self-Regulation in China: Self-Regulation in China Edward Lehman LEHMAN, LEE & XU 16 November 2007Overview of China’s Advertising Regulatory Structure: Overview of China’s Advertising Regulatory StructureSlide3: Before & NowBusiness Revenue of China’sAdvertising from 1990-2006[Unit: one hundred million Yuan (RMB)][Source: State Administration of Industry & Commerce]: Business Revenue of China’s Advertising from 1990-2006 [Unit: one hundred million Yuan (RMB)] [Source: State Administration of Industry & Commerce]Global Advertising Market Share 2004[Source: iReserachGroup]: Global Advertising Market Share 2004 [Source: iReserachGroup] Functions of Advertising Administrative Organs: Functions of Advertising Administrative OrgansSlide7: Administration, Law Execution and Supervision Advertising Administrative Structure: Advertising Administrative Structure State Administration for Industry and Commerce (SAIC)Prior Examination of Ads By Chinese Governmental Departments: Prior Examination of Ads By Chinese Governmental Departments Ministry of Agriculture Ministry of Info. Industry Administration of Radio, Film & TV General Admin. of Press & Publication Ministry of Health Food & Drug AdministrationRoles & Functions of AICs: Roles & Functions of AICs Department of Advertising Regulation of SAIC is the competent authority directly under the State Council in charge of drafting and enforcing regulations and the implementation rules thereof. AICs are in charge of market supervision/regulation and related law enforcement through administrative means. Slide11: Any person, either natural or legal, who alleges that the advertising operators have infringed their legitimate rights and caused damages to their properties or other rights may report the case to the competent AIC who will grant an administrative decision upon the case. Either party may appeal to the AIC at the next higher level or bring a suit directly to the people’s court if they are not happy with the decisions.Additional Approvals for Special Products: Additional Approvals for Special Products Approvals are needed for the advertisements of health foods, pharmaceuticals and medical equipment from the Administration of Foods and Pharmaceuticals. Approvals are needed for the advertisements of tobaccos and outdoor advertisements from the AIC. Approvals are needed for the advertisements of pesticides and animal drugs from the government agencies of agriculture.Self-Regulation in China: Self-Regulation in ChinaChina Advertising Association (CAA): China Advertising Association (CAA) It is a self-regulatory entity, but to a certain extent, supervised by SAIC Its main mission is to provide consultation and legal opinions to advertising operators and agencies set up under supervision of SAIC Their opinions are not final but are accepted by competent government agencies more often than not in view of their experience and connection with SAIC Advertising Consultation Procedure: Advertising Consultation Procedure Notice of Preliminary Examination & comments Advantages of Consultation Process: Advantages of Consultation Process CAA has close connection with Department of Advertising Regulation of SAIC and is abreast of legal development and new guidelines Consultation process is voluntary CAA adopts a two-pronged examination process CAA is responsible for rectifying problems that arise after consultation & authentication Ways To Improve Efficiency of Advertising Self-Regulation: Ways To Improve Efficiency of Advertising Self-Regulation Entrust more powers and responsibilities to Legal Consultative Commission of CAA Extend the scope of self-regulation Increase transparency and awareness of self-regulation Establish advertising dispute settlement and complaint resolution mechanisms Slide18: Edward E. Lehman Lehman Lee & Xu Chinese Law Firm with a Global Perspective Beijing, China elehman@lehmanlaw.com www.lehmanlaw.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
selfregulation Raffaele Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 368 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 24, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Self-Regulation in China: Self-Regulation in China Edward Lehman LEHMAN, LEE & XU 16 November 2007Overview of China’s Advertising Regulatory Structure: Overview of China’s Advertising Regulatory StructureSlide3: Before & NowBusiness Revenue of China’sAdvertising from 1990-2006[Unit: one hundred million Yuan (RMB)][Source: State Administration of Industry & Commerce]: Business Revenue of China’s Advertising from 1990-2006 [Unit: one hundred million Yuan (RMB)] [Source: State Administration of Industry & Commerce]Global Advertising Market Share 2004[Source: iReserachGroup]: Global Advertising Market Share 2004 [Source: iReserachGroup] Functions of Advertising Administrative Organs: Functions of Advertising Administrative OrgansSlide7: Administration, Law Execution and Supervision Advertising Administrative Structure: Advertising Administrative Structure State Administration for Industry and Commerce (SAIC)Prior Examination of Ads By Chinese Governmental Departments: Prior Examination of Ads By Chinese Governmental Departments Ministry of Agriculture Ministry of Info. Industry Administration of Radio, Film & TV General Admin. of Press & Publication Ministry of Health Food & Drug AdministrationRoles & Functions of AICs: Roles & Functions of AICs Department of Advertising Regulation of SAIC is the competent authority directly under the State Council in charge of drafting and enforcing regulations and the implementation rules thereof. AICs are in charge of market supervision/regulation and related law enforcement through administrative means. Slide11: Any person, either natural or legal, who alleges that the advertising operators have infringed their legitimate rights and caused damages to their properties or other rights may report the case to the competent AIC who will grant an administrative decision upon the case. Either party may appeal to the AIC at the next higher level or bring a suit directly to the people’s court if they are not happy with the decisions.Additional Approvals for Special Products: Additional Approvals for Special Products Approvals are needed for the advertisements of health foods, pharmaceuticals and medical equipment from the Administration of Foods and Pharmaceuticals. Approvals are needed for the advertisements of tobaccos and outdoor advertisements from the AIC. Approvals are needed for the advertisements of pesticides and animal drugs from the government agencies of agriculture.Self-Regulation in China: Self-Regulation in ChinaChina Advertising Association (CAA): China Advertising Association (CAA) It is a self-regulatory entity, but to a certain extent, supervised by SAIC Its main mission is to provide consultation and legal opinions to advertising operators and agencies set up under supervision of SAIC Their opinions are not final but are accepted by competent government agencies more often than not in view of their experience and connection with SAIC Advertising Consultation Procedure: Advertising Consultation Procedure Notice of Preliminary Examination & comments Advantages of Consultation Process: Advantages of Consultation Process CAA has close connection with Department of Advertising Regulation of SAIC and is abreast of legal development and new guidelines Consultation process is voluntary CAA adopts a two-pronged examination process CAA is responsible for rectifying problems that arise after consultation & authentication Ways To Improve Efficiency of Advertising Self-Regulation: Ways To Improve Efficiency of Advertising Self-Regulation Entrust more powers and responsibilities to Legal Consultative Commission of CAA Extend the scope of self-regulation Increase transparency and awareness of self-regulation Establish advertising dispute settlement and complaint resolution mechanisms Slide18: Edward E. Lehman Lehman Lee & Xu Chinese Law Firm with a Global Perspective Beijing, China elehman@lehmanlaw.com www.lehmanlaw.com