Chime Communications plc: Chime Communications plc 2007 Preliminary Results For the Year Ended 31st December 2007 11th March 2008


Agenda : Highlights Operational review Financial review Review of strategic progress Summary and outlook Agenda


Highlights: Highlights 2007 operating profit up 29% - strong performance from all divisions Successful integration of acquisitions: Fast Track, Corporate Citizenship, Facts and Stuart Higgins Communications Expanded digital capability to 12% of Group operating income Continued international expansion Strong cash generation Adoption of more progressive dividend policy 2008 started well


Operating profit analysis: Operating profit analysis


Operational review: Operational review


Modern communications group: Modern communications group Chime operates in a global and diversified communications marketplace Bell Pottinger is the No. 1 public relations group in the UK Fast Track is the No. 1 sports marketing group in the UK The VCCP Group is a top 20 advertising and marketing services group The Chime Research Division is the market leader in deliberative research and consultation Teamspirit and TTA are top 3 performers in specialist communications in financial services and property marketing respectively


Diversified strategy: Diversified strategy Operating income By geography By division


Segmental analysis: Segmental analysis


Organic income growth - 2007: Organic income growth - 2007 Source: Group M


Industry sectors: Industry sectors


Slide11: Financial review


Cash flow: Cash flow


Profit before tax: Profit before tax


Balance sheet: Balance sheet


Banking arrangements: Banking arrangements £25 million reducing to £21 million in February 2009 and £17 million in August 2009 £15.5 million VCCP deferred payable in full in April 2008. £7.75 million in cash and £7.75 million in shares shares subject to restriction on sale combination of new and existing shares Net debt during 2008 with forecast year end balance of less than £5 million


Deferred considerations: Deferred considerations Maximum payments Note: At Chime’s option, share based payments can be paid in cash


Slide17: Review of strategic progress


Overall strategy: Overall strategy In the global marketplace for marketing communications, it is predicted that “diversified communications” will exceed “advertising expenditure” for the first time in 2007.* Chime’s strategy since 2006 has been to develop the “modern diversified communications group” by: building leading businesses with above average growth potential eg. public affairs, public relations, sports marketing, digital communications, research and consultation building a differentiated proposition across the Group focused on “reputation” promoting the value of reputation management as equal to brand management. * Group M - July 2006


3 year plan 2006 - 2008: 3 year plan 2006 - 2008 Overall objective to double pretax profits in 3 years 54% of growth from organic 46% by acquisition


Strategic progress: key performance indicators: Strategic progress: key performance indicators Average fee per client Operating profit margin International income 30% (Original three year plan objective – 50%) (Original three year plan objective - 18%) (Original three year plan objective - £70,000) (Original three year plan objective – increase)


International: International Healthy growth in income anticipated to continue especially in the Middle East and Germany Owned offices developed on a client led/revenue led basis and used as ‘lily pads’ for other chime offerings eg. Fast Track opening in Abu Dhabi and VCCP opening in Doha through existing Bell Pottinger offices Targeting multinational work in a global economy: not just brands and corporate but political leaders, governments and countries


Extending our strategic plan: Extending our strategic plan Key performance indicators extended for the next three years as follows : maintain double digit growth in operating income and profits target double digit growth in earnings per share increase the value of shared income across the Group with an objective of achieving 75% continue to target the highest margin in the sector – 18% (after central costs) improve the average fee per client to £80,000 pa grow our international business to between 40% and 50% of total income grow our digital income to at least 20% of total income


Slide23: Outlook


Outlook – 10 reasons to be optimistic: Outlook – 10 reasons to be optimistic New product development New business wins already in 2008 Sectoral change in public relations Fast Track Public affairs International Search London Organising Committee of the Olympic and Paralympic Games Crisis communications and government work Control of fixed costs


Slide25: Appendices


Some of our leading clients: Some of our leading clients


Five year trading history: Five year trading history


Slide28: For further information please contact: Chris Satterthwaite or Mark Smith on 020 7861 8515 or go to www.chime.plc.uk