BTVisionSportLaunch

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By: kiska27 (27 month(s) ago)

great!!

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Slide1: 

Dan Marks - CEO BT Vision Steve Norris – Head of Sport BT Vision

BT - A Communications and Entertainment Company: 

BT - A Communications and Entertainment Company BT is now a communications and entertainment company offering phone, mobile, IT, broadband and TV services to the consumer Broadband is at the heart of BT’s strategy 3.7 million broadband customers in the UK BT Total Broadband currently the best performing ADSL broadband in the UK BT Vision marketing campaign launched on the 10th May

BT Vision Delivers:: 

BT Vision Delivers: 1000s of hours of on-demand content 80 hour personal video recorder Over 40 Freeview channels Rich interactive services V-box

The market opportunity: 

Increasingly bored with current choice - but if the alternative's to pay £30+ a month, forget it! Increasingly resentful of high cost / low value, but it's all there is unless I want to go back to having no choice wish there was something in-between! Broad Market Appeal The market opportunity Analogue Freeview Cable Sky Cost BT Vision

How does it work?: 

How does it work? V-box delivers entertainment straight to your digital TV BT Total Broadband (wireless connection to your PC) so you can surf the web whilst somebody else watches TV BT Home Hub plugs into existing BT telephone wall socket Broadband connection to V-box giving you Entertainment on Demand Over 40 Freeview channels to V-box from your existing TV aerial BT Home Hub V-box

We already have…: 

We already have… Over 1700 hours of programming, including: Film The Holiday, Miss Potter, Bourne Identity, An Inconvenient Truth, Amelie TV The Sopranos, Desperate Housewives, Green Wing, Catherine Tate, South Park Kids Sponge Bob, Basil Brush, Postman Pat, Bob the Builder Music The Spice Girls, The Who, Justin Timberlake, Kylie

Pricing: Set Up Costs: 

Pricing: Set Up Costs * Free when customers contract or recontract to BT Total Broadband option 1 for 18 months or BT Total Broadband option 2 and 3 for 12 months ** For BT Total Broadband customers purchasing option 2 and 3

Pricing: Entertainment on Demand: 

Pricing: Entertainment on Demand

What is BT Vision Sport?: 

What is BT Vision Sport? Premier League – live and on demand Setanta Sports Football League – on demand Clydesdale Bank Premier League - live Classic programming and documentaries

Our target audience…: 

Our target audience… ‘The football homeless’ - football fans without pay TV Football fans without access to Sky Sports at home Football fans who want to watch more football without committing to a 12month subscription Fans of teams who traditionally receive less TV coverage

Three monthly subscription packs: 

Three monthly subscription packs BT Vision Sport – Standard Latest Games 242 Premier League games (On-demand from 10pm on match day) 125 Football League and Carling Cup games (On demand from 24hrs after the final whistle) Classic Programming… Classic Premier League Classic Golf Classic Tennis Classic Boxing matches Documentaries BT Vision Sport – Setanta Sports Live sport… 46 Live Premier League games 60 Live Clydesdale Bank Premier League games Live US PGA Tour Golf Live European League Football Live Magners League Rugby Live World Championship Boxing – Joe Calzaghe v Mikkel Kessler Setanta Sports Replay VOD… 46 Premier League games (on demand from three days after live showing) 40 US PGA Tour events BT Vision Sport – Total All programming from ‘Standard’ and ‘Setanta Sports’ packs - £12 £4 £9.99

Pay Per View: 

Latest games 242 Premier League games On-demand from 10pm on match day 90 or 45 mins £1.99 per game 125 Football League and Carling Cup games On demand from twenty four hours after the final whistle £1.99 per game Classic programming… Classic Premier League games Classic Golf Classic Tennis Classic Boxing matches Documentaries 99p per event Setanta Sports Replay… 46 Premier League games (On demand from three days after live showing) US PGA Tour £1.99 per event Pay Per View

What does this mean for the customer?: 

What does this mean for the customer? For the first time fans will be able to see 75% of all games, in full, on demand or live for as little as £3/week, giving greater access to their teams action or Fantastic value for money! 242 near live games for £40 per season