Walt Disney : Walt Disney introduction : introduction Firm: The Walt Disney Company (India) Pvt. Ltd.
Parent company: The Walt Disney Company.
Home country: USA.
Host country: India. About The Company : About The Company Largest media and entertainment conglomerate.
Founded on October 16, 1923 by Walt Disney and Roy Disney.
Parks and Resorts.
Media Networks. The Walt Disney Company (India) Pvt. Ltd : The Walt Disney Company (India) Pvt. Ltd Subsidiary of Walt Disney Company.
Develops ,produces movies & videos for children.
Targeted at children aged 8-12 .
Launch: December 2004
Location: Mumbai, India. INDIA OPERATIONS : INDIA OPERATIONS 2004 – Launch of Disney Channel & Toon Disney (Now called Jetix) in India.
2005- Toon Disney launched a Hindi language feed.
2006- Acquired Hungama TV & made a strategic investment in UTV.
2007- Along with Yash Raj Films jointly produced Disney's first local movie, Roadside Romeo. MODE OF OPERATIONS : MODE OF OPERATIONS Entry- through TV.
Programs in Hindi, Tamil and Telungu. Slide 7: SWOT ANALYSIS STRENGTHS : STRENGTHS Global Standardization.
Target Customer : Children.
Popular Brand Name.
Popular characters WEAKNESS : WEAKNESS Excessive Research & Development.
High Risk Factor.
Limited range of target audience group. OPPORTUNITIES : OPPORTUNITIES Attraction of children to television.
Cheaper alternatives to soft toys.
Global Localization THREATS : THREATS Competitors: National, Regional & Global.
Highly Demanding in terms of Sales, Creativity and Innovation.
Employee Retention Slide 12: PEST ANALYSIS P0LITICAL : P0LITICAL Tax benefits for the animation industry.
Trainings are on the rise.
Facilities are provided in the special economic zone. ECONOMIC : ECONOMIC India has a cost advantage in terms of salaries and the overall cost of production.
Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada.
The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200. SOCIAL AND TECHNOLOGICAL : SOCIAL AND TECHNOLOGICAL SOCIAL
Significant role of television.
Special programs brings in loyalty.
Concept formulation in India is weak. FUTURE PLANS : FUTURE PLANS Finalising new marketing initiatives in India, with the thrust on localisation, interactivity and region-specific approach.
Focus on family entertainment industry. They have received the green signal to produce films emphasising the family values.