walt disney

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disney lovers

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Presentation Transcript

Walt Disney : 

Walt Disney

introduction : 

introduction Firm: The Walt Disney Company (India) Pvt. Ltd. Parent company: The Walt Disney Company. Home country: USA. Host country: India.

About The Company : 

About The Company Largest media and entertainment conglomerate. Founded on October 16, 1923 by Walt Disney and Roy Disney. Other ventures: Studio Entertainment. Parks and Resorts. Consumer Products. Media Networks.

The Walt Disney Company (India) Pvt. Ltd : 

The Walt Disney Company (India) Pvt. Ltd Subsidiary of Walt Disney Company. Develops ,produces movies & videos for children. Targeted at children aged 8-12 . Launch: December 2004 Location: Mumbai, India.

INDIA OPERATIONS : 

INDIA OPERATIONS 2004 – Launch of Disney Channel & Toon Disney (Now called Jetix) in India. 2005- Toon Disney launched a Hindi language feed. 2006- Acquired Hungama TV & made a strategic investment in UTV. 2007- Along with Yash Raj Films jointly produced Disney's first local movie, Roadside Romeo.

MODE OF OPERATIONS : 

MODE OF OPERATIONS Entry- through TV. Localized programs. Programs in Hindi, Tamil and Telungu.

Slide 7: 

SWOT ANALYSIS

STRENGTHS : 

STRENGTHS Global Standardization. Target Customer : Children. Popular Brand Name. Diversification. Popular characters

WEAKNESS : 

WEAKNESS Excessive Research & Development. High Investment. High Risk Factor. Limited range of target audience group.

OPPORTUNITIES : 

OPPORTUNITIES Attraction of children to television. Cheaper alternatives to soft toys. Global Localization

THREATS : 

THREATS Competitors: National, Regional & Global. Highly Demanding in terms of Sales, Creativity and Innovation. Employee Retention

Slide 12: 

PEST ANALYSIS

P0LITICAL : 

P0LITICAL Tax benefits for the animation industry. Trainings are on the rise. Facilities are provided in the special economic zone.

ECONOMIC : 

ECONOMIC India has a cost advantage in terms of salaries and the overall cost of production. Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada. The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200.

SOCIAL AND TECHNOLOGICAL : 

SOCIAL AND TECHNOLOGICAL SOCIAL Significant role of television. Special programs brings in loyalty. TECHNOLOGICAL Concept formulation in India is weak.

FUTURE PLANS : 

FUTURE PLANS Finalising new marketing initiatives in India, with the thrust on localisation, interactivity and region-specific approach. Focus on family entertainment industry. They have received the green signal to produce films emphasising the family values.