Slide2: Kurt A. Mueffelmann, President & CEO, HiSoftware Dana Simberkoff, VP Business Development, HiSoftware Lawrence Liu, Senior Technical Product Manager, Microsoft


Slide3: How do I expand my market presence through the web? How do I avoid litigation surrounding web accessibility How do I increase visitors trust through brand consistency and messaging? Is my website Trustworthy? Is my website functioning at peak efficiency or is there broken links, slow pages, dated information? How do I Increase Corporate Responsibility? How does this effect my Intranet?


Slide4: Broaden Market Opportunities New customers Increase customer confidence & trust Brand loyalty and reputation Consistency Lessen Risk Management Exposure Regulatory compliance Lawsuit avoidance Increase Social Awareness and Corporate Responsibility


Slide5: Founded 1998 4,000 world-wide customers in 88 countries Industry Leading Technical Accessibility Solutions Vendor Single Platform Solution “Cynthia Says” Over 20m users Microsoft Accessibility ISV SharePoint ATG HP Web Governance Partner Multi-tiered Distribution Channel International Offices USA / EU / Aus / Asia Worldwide Resellers Consulting Services Partners Triple-digit growth in Revenue


Slide8: Users may have: Learning difficulties Language fluency problems Hearing impairment Vision impairment Dexterity restrictions Work area restrictions Mobile access, such as in an automobile Disabilities that increase with age


Slide9: Assistive technologies can “translate” information to the user, but only if the information is text-based. An automated screen reader, for example, is programmed to read text. This means all Web elements must have text equivalents: Images, multimedia, sounds Tables, frames Scripts, applets, objects Color Style sheets Electronic forms


Slide10: Sighted user see a beach, aquamarine sea and rocks in the foreground “Image098.jpg” on a travel website A blind or partially sighted user, using a screen reader which reads out “image098”.


Slide11: Canada Canada Common Look & Feel Law United States Americans with Disabilities Act (ADA) Section 225 of the Telecommunications Act Sections 504 & 508 of the rehabilitation Act Workforce Investment Act of 1998 Assistive Technology Act of 1998 United Kingdom UK Disability Rights Commission recently invoked national law requiring all public website meet accessibility requirements UK Disability Discrimination Act of 1995 Japan E-policy for IT Australia Disability Discrimination Act Emerging Markets Brazil and China - We are watching these new markets closely. Europe EU announces 2003 “Year of Person with Disabilities” and commits web accessibility policy for member states European Union Public Policy for Web and “E-Inclusion”


Slide13: Incidence of Difficulties and Likelihood to Benefit from the Use of Accessible Technology http://www.microsoft.com/enable/research/whobenefits.aspx


Slide14: Educates organizations on Compliance issues Developers, Content Providers, Business Owners etc. Audits thousands of Web Pages Regulatory Requirements Accessibility, Privacy and Security Exposure Brand Risk and Potential Litigation Enforces Specific Content Standards How do you know which groups are meeting their requirements? Measures for Site Quality Standards How does you know if sites meet internal standards? Are sites meeting customer experience requirements?


Slide15: Build Compliance into Development Life-Cycle with Desktop Solution Identify/resolve content compliance issues at the time of content creation, Test both Transactional and Static Content Integrate into Development Environment or Content Mgmt System Audit Content & Quality Monitoring Server Solution Ensure that Corporate and Regulatory Standards for Web Content are adhered to within the organization. Provide a Global Audit of Web Content Compliance status on a scheduled basis and send reports to the proper stakeholders. Offers Audit/Historic view for measuring progress Repeatable Process


Slide38: http://aks.hisoftware.com


Slide45: Extra Features will include: Character formatting Italic Underline Text Editing Cut, Copy and Paste Spell Checking… …And all of the other options that the market considers to be standard within today’s editors.


Slide47: From Application layer through to Content Authoring and Auditing


Slide61: http://aks.hisoftware.com danalouise@hisoftware.com


Slide63: © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.