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Search Smarts: New Online Channels for Federal Information:

Search Smarts: New Online Channels for Federal Information National Technical Information Service U.S. Department of Commerce

Web-Based Channels:

Web-Based Channels New Media/New Capabilities Augment Existing Channels Time-Sensitive Localized, Specific, Targeted Content Rich Archive/Permanent Repository

Web-Based Channels:

Web-Based Channels Profiling “Push” vs. “Pull” News Distribution via Remote List Management Search Capabilities

Web-Based Channels:

Web-Based Channels Aggregator Locator Archiving, Indexing, Abstracting Multiplier: Increased Recognition Promotion of Content

Web-Based Channels:

Web-Based Channels Operated on a Cost Recovery Basis Enhance Paper-Based Subscription Services Augments Agency Web Sites Value-Added

NTIS Joint Venture Authority:

NTIS Joint Venture Authority Team with Private Sector for-profit and not-for-profit organizations No risk to the federal government Utilizes Private Sector production, marketing, distribution expertise Revenue Sharing

Slide7:

Northern Light and NTIS Joint Venture Bringing together the best of government and private sector to develop a new family of products S. Waters 12.2.98

Slide8:

Joint Venture Goals: o Develop annuity products (subscriptions, passes) o Increase NTIS capabilities (gain search, acquisition tools) o Leverage NTIS expertise (taxonomy) o Minimize out of pocket expenses o Develop new customers o Increased recognition for NTIS products and services o Increased recognition for agencies using NTIS to promote products S. Waters 12.2.98

Slide9:

Linking concepts and technologies to create A jointly branded premium .gov domain search service. A state-of-the-art crawl and search technology set. A recognized “low noise” premium content search service. A valued one-stop federal government content clearinghouse. NTIS contributes and maintains the web sites directory database. NTIS gains an internal tool for locating, harvesting and indexing content. NTIS gains a sales outlet for selected full text documents, and referrals. S. Waters 12.2.98

Slide10:

Northern Light Technologies LLC Background - Began Operations 1995 Today: on track to hit 1,000,000+ accesses per day average Ranked #3 for total web page content comprehensiveness Growth in hits of 3-5% per month Primary Audience: Information Professionals, Industry Analysts Hits specific to government information - TBD (tracking study in process) 75% of revenue from custom services and micro-sales of content (not from web page advertising) Signing 2-3 content providers per week (5,500 Total sources to date) NLT is a privately held company ($12 Million funding). IPO planned by 2000. S. Waters 12.2.98

Slide11:

Content taxonomy identification Government terminology thesaurus Selected content collections and links Federal Web site target list Agency source contact infrastructure Knowledgeable information audience Taxonomy-based searching Full text content meta-tagging Content context accuracy Portfolio of published content providers Subscription processing and reporting Professional web user audience Bringing together two strong contributors: S. Waters 12.2.98

Slide12:

Taxonomy \n -es [F taxonomie, fr. Tax + -nomie -nomy] 1: the study of the general principles of scientific classification 2: the systematic distinguishing, ordering, and naming of type groups within a subject field Category Title 39 Foreign Technology 39A Biomedical Technology 39B Civil, Construction, Structural, & Building Engineering 39C Communications 39D Computer Technology 39E Electro & Optical Technology 39F Energy 40 Regional & Urban Planning & Technology 400 General Content Categorization Keyword Thesaurus S. Waters 12.2.98

Slide13:

Meta-tag \n -s, av -ging [fr world wide web term, common use ] 1: The format for meta tags is quite simple. Meta Tags go in the <HEAD> section of the html document. Used to provide a short description of the individual page or complete document. <HEAD> <META NAME="description" Content=”Document Page description goes here"> <META NAME="keywords" Content="comma delimited string of keywords here"> <title>Document title Here</title> </HEAD> S. Waters 12.2.98

Slide14:

Introducing the new NTIS services: gov.search .gov domain search and characterization subscription service. gov.profile .gov domain saved search profiling subscription service. gov.agencies .gov domain search service for locating federal agencies web sites. gov.news (future) .gov domain news items collected from agencies and external sources. S. Waters 12.2.98

Slide15:

Content Items Supplied By NTIS Site List Maintained By NTIS Keyword searches utilize auto-meta tagging for increased accuracy Save Search Profiling Custom Crawl list supplied by NTIS Co-branded GOV specific news services (future) S. Waters 12.2.98

Slide16:

Unique Web “domain” specific portal. First government specific taxonomy driven web search service. Integrated web and content sources. Profile searches alert subscribers to new content. Increases “awareness” and links to NTIS products and services. “Co-branded” products heighten awareness, marketability, name recognition Expanded Capabilities Yield New Audiences S. Waters 12.2.98

Slide17:

GOV.SEARCH, GOV.PROFILE Target Audiences: o Technical Researchers o Government Researchers (private sector) o Government Analysts (public sector) o Lobbyists, government news watchers o Small Business Corporations Northern Light Clientele: o Information Research Professionals (searching web and other contents) o Librarians (corporate and academic) o Academics NTIS Clientele: o STI Researchers o Small Business o Academics o Information Specialists S. Waters 12.2.98

Slide18:

Product Launch Schedule gov.search available April 1999 gov.agencies available April 1999 gov.profile available May 1999 gov.news available May 1999 S. Waters 12.2.98