SIMpanion

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SIMpanion™ In-building Companion™ Wireless Phone Replacement System CASE STUDY Presenter: John McDonald CTO blueC 802 Inc.

AGENDA: 

AGENDA TG Minto & blueC 802 corporate overview TG Minto’s Problem Alternative options Winning solution – SIMpanion, Rogers & Spotwave Business case assessment SIMpanion / SpotWave overview Unforeseen Issues & Lessons Learned Future plans Q&A

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Corporate Overview HQ: Nagoya, Japan Founded in 1949 (NA operations started in 1986) 2005 worldwide sales US$4.055B (NA sales $1.034B) 17,000 employees worldwide 58 plants located in 17 countries Key automotive customers: Toyota General Motors DaimlerChrysler Ford Honda Isuzu Mitsubishi Nissan

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Ontario Site Location: Palmerston Opened in Sept 2000 Approx. 200,000 sq ft 120 employees Products: Interior & Exterior Toyota and Lexus parts

blueC 802 Inc. OVERVIEW: 

blueC 802 Inc. OVERVIEW Company Founded in 2003 by former Switchview Inc execs Software engineering company based in Waterloo Distribution through PBX and VAR dealer network Product blueButler™ – an enterprise communications software platform 3 Modules SIMpanion – enterprise in-building cellular solution iDR – low-cost intelligent MP3 digital call recording Common One Number – hosted multi-site intelligent call routing

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TG Minto Network PBX – Nortel BCM 7300 series digital phones IP softphone licenses activated but not used VoIP network connections to US plants (adding like to Japan HQ in 2007) Bell Local Link trunks to PSTN (upgrading to PRI late 2006) TG Minto CASE STUDY

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PROBLEM Like many manufacturing & distribution companies, TG Minto had purchased and installed a PBX wireless handset solution in the 1990’s for in-building mobility. The Companion™ wireless phones are discontinued Handsets were wearing out Spare parts were hard to get Batteries are worn down – required recharge every 2 hours TG Minto CASE STUDY

TG Minto CASE STUDY: 

TG Minto CASE STUDY ALTERNATIVE Solutions Purchase new DECT phones and infrastructure Upgrade network to support VoIP, install WiFi in the plant and purchase SpectraLink (or similat) WiFi IP phones Use Cell phones / Blackberrys in the plant ISSUES Expensive and required TG Minto to manage the wireless network Too expensive to upgrade the network and negative experience with WiFi IP phones at Toyota plant a deterrent Most desirable approach but poor cell coverage in the plant and uncertain monthly usage costs made it unattractive blueC 802 addressed TG Minto’s cost and coverage concerns with alternative 3 !

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Winning Solution SIMpanion, Rogers Wireless & Spotwave What is SIMpanion? A PBX “bridge” for in-building cellular phones / Blackberrys SIMpanion software provides a secure bridge from the PBX to the cellular network “twinning” of the PBX extension and the cell phone extends PBX features to the cell phone enables and controls cell phone sharing consolidates voicemail to the office voicemail system pushes voicemail as MP3 email Bottom-line: SIMpanion enables cost-effective use of regular cell phones as PBX handsets TG Minto CASE STUDY

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Winning Solution SIMpanion, Rogers Wireless & Spotwave What did Rogers provide? 25 Nokia GSM handsets subscribed to a ROGERS corporate plan corporate-calling option includes free mobile-to-mobile calling $25 / phone / mo 8 SIM cards for the SIMpanion Cellular Gateway extends free calling to/from the PBX Spotwave antennas to boost in-building cellular coverage TG Minto CASE STUDY

SIMpanion OTHER BENEFITS: 

SIMpanion OTHER BENEFITS Unlike Companion, Cell phones can be used outside the plant Facilitates communication over lunch hour and off-hours (for emergencies) Monthly cell charges on non-plant mobile phones were significantly reduced 6600 “free” minutes were added to the pool of available minutes for the non-plant mobile phone users 8 no-cost “spare” cell phones are available to replace broken / lost cell phones Free replacement phones every 3 years

SIMpanion OTHER BENEFITS: 

SIMpanion OTHER BENEFITS Unlike Companion, the cellular shared phones are more flexible Cell phones can now be dynamically assigned to specific extensions for each employee Employees using shared phones can have their own voicemail account (or MP3 email) Traveling and work-at-home employees can also be bridged to the PBX using the intelligent call routing capabilities included in the software

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Business Case assessment Costs and ROI on SIMpanion was similar to other alternatives for Year 1 SIMpanion won hands down for Years 2 and 3 in the analysis due to: Handset maintenance – minimal for cell phones Handset replacement cost – 8 spare cell phones available at no cost (for broken or lost phones) & no cost new replacement phones every 3 years Reduction in cell phone bills used by mobile employees TG Minto CASE STUDY

SIMpanion / Spotwave Overview: 

SIMpanion / Spotwave Overview ))) FREE office-to-mobile calling* FREE mobile-to-office calling* * For employees with a corporate plan that includes free local mobile-to-mobile calls. SpotCell In-house Cellular Antenna Intelligent One Number Consolidated voicemail Mobile call transfers On-demand recording Mobile 4-digit dialing Bridged long-distance MP3 email Shared phone usage Fixed Cellular Gateway Enhanced in-building coverage blueButler SIMpanion / CELLpanion software )))

SIMpanion Overview: 

ONE number ONE voicemail Mobile transfers On-demand recording 4-digit dialing from cell Bridge LD through PBX Receive voicemail as MP3 email SIMpanion Overview MAKE IT EASY for customers to do business with you – ONE contact number to remember DELIGHT customers – eliminate frustrating voicemail tag FLAT-RATE in-building cell phone usage Co-workers / Suppliers / Consultants Mobile worker

SIMpanion Incoming call transferred to cell: 

SIMpanion Incoming call transferred to cell … ))) ))) Call ext 5121 ext 5121 Call ext 5121 ))) blueButler™ server

SIMpanion ™ Cell phone user can transfer calls: 

blueButler™ server SIMpanion ™ Cell phone user can transfer calls … ))) ))) Call ext 5121 ext 5121 ))) )))

SIMpanionDialing 4-digit extensions: 

blueButler™ server SIMpanion Dialing 4-digit extensions … ))) ))) ext 5121 Call ext 5121 Press & hold 1 to autodial blueButler FCG primary number blueButler provides dial-tone Dial the extension number

SIMpanionDialing Long-distance: 

blueButler™ server SIMpanion Dialing Long-distance … ))) ))) Press & hold 1 to autodial blueButler FCG primary number blueButler provides dial-tone Dial the outside number blueButler bridges the call to the PBX landlines

Fixed Cellular GatewayRackmount Chassis: 

Fixed Cellular Gateway Rackmount Chassis Specifications Connect up to 8 terminals per rack to one external higher gain antenna Integrated switching power supply with power switch Convenient cable management

Fixed Wireless TerminalDual Band GSM 850/1900 MHz (or 900/1800 MHz): 

Fixed Wireless Terminal Dual Band GSM 850/1900 MHz (or 900/1800 MHz) Specifications GSM 850/1900 MHz TIA/EIA J-STD-007 Transmit Power GSM 850 = 2 watts GSM 1900 = 1 watt Frequency Ranges Transmit Receive GSM 850 824-849 MHz 869-894 MHz GSM 1900 1850-1910 MHz 1930-1990 MHz Antenna 2 dBi dual-band TNC 50 ohm antenna connector Dipole antenna (included) Optional higher-gain antennas available SIM card Standard GSM Mini-SIM (3-volt and 5-volt compatible) Supports SIM Application toolkit Supports GSM personalization features (GSM 02.22) Other Compatible with supplementary services including: Caller-id Call forwarding Call barring Call waiting / Call hold Multi-party

SpotCell: Enhanced In-building Cellular Coverage: 

SpotCell: Enhanced In-building Cellular Coverage SpotCell Modular Building Blocks Cable Coverage Units Donor Unit & Coverage Extensions blueC is a Preferred SpotWave Dealer Site surveys Carrier authorization Product ordering Exterior Antenna (Donor Unit) installation Interior Coverage Unit placement In-building Cabling

What Causes Poor In-Building Cellular Coverage?: 

What Causes Poor In-Building Cellular Coverage? B A R R I E R Building is shadowed by natural (hills) or man made barriers (large buildings) Coatings on windows Building construction (wall thickness & material) Indoor partition walls (number, thickness & material) & floors

SpotCell: Enhanced In-building Cellular Coverage: 

SpotCell: Enhanced In-building Cellular Coverage Donor Unit Mounted on roof or outside wall Coaxial Cable Coverage Unit Mounted inside building Coverage effectively supports the demands of the business

SpotCell Expandable Coverage: 

SpotCell Expandable Coverage

SpotCell Systems are Carrier Approved: 

SpotCell Systems are Carrier Approved Protects Network Integrity Adapts to changes in network while retaining consistent coverage area Eliminates oscillation No noise interference Wireless Peace of Mind You'll never be liable for interfering with any carrier's network Always on, reliable coverage for your organization All Canadian Carriers Bell Mobility Rogers Wireless Telus Mobility All major US Carriers Sprint Cingular Verizon Nextel etc.

Unforeseen Issues: 

Unforeseen Issues SpotWave coverage didn’t extend to PBX room Required installation of a Coverage Extender to provide cellular signal to the Cellular Gateway No virtual extensions on BCM Workaround – configure IP softphones and then deactivate (ext # remains active in the PBX) DTMF tones not interpreted by BCM Design change – analog DTMF tones from the cell phones are translated into digital “key presses”

Unforeseen Issues: 

Unforeseen Issues Shared cell phone use trade-off required To detect the CLID of the cell phone, bridged calls have to ring twice for analog caller-id detection at the Gateway Design change – turn off CLID detection at Gateway and use a DID number on the new PRI link for shared phone login / logout Cumbersome setup process for the Gateway ports Configuring the Cellular Gateway as a “hunt group” using the keypad on the gateway ports is difficult Better approach would be to have Rogers configure the setup at the network side but this requires the customer to be technically savvy in order to act as an intermediary between blueC and Rogers

Lessons Learned: 

Lessons Learned More co-ordination between blueC and Rogers Avoid issues like the lack of SpotWave signal for the gateway location Simpler setup process for the gateway hardware Can be facilitated by having blueC act as formal subcontractor for the customer in order to work directly with Rogers staff Implement in two phases Too difficult for customer to decide on how the features should be configured until they have used the system for awhile First phase – enable the basic functionality Second phase – detailed review of specific features to fine-tune the operation

Future Plans: 

Future Plans TG Minto Install PRI late 2006 Provides a bank of DID numbers for the SIMpanion users so callers can bypass the auto-attendant Will be used to enable enhanced shared cell phone usage with SIMpanion Install SIMpanion in US plants ROI is very strong due to more competitive US wireless plans and larger size of the US operations Add VoIP network links to Japan HQ Cut expensive roaming charges when Execs travel to/from Japan

Future Plans: 

Future Plans SIMpanion SIP interface Lowers the cost of PBX integration Provides more flexible configurations (eg. multi-site, work-at-home) Enables a hosted version of SIMpanion that can be priced as a monthly subscription rather than a capital expenditure Intelligent routing for visitors Enhancement to SIMpanion’s shared cell phone feature Many customers experience large cell phone charges when employees travel to other locations Enables on-demand use of the Cell Gateway Enables easy swap of SIM cards for out-of-country travellers

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Questions and Answers Contact: John McDonald, CTO blueC 802 Inc. email: john.mcdonald@bluec802.com phone: 519.880.0741 ext 5443