Retailing in India

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RETAILING IN INDIA Sameer Mathur, Ph.D.

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Sameer Mathur smathur.com Asst. Professor (Marketing) 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009

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Agenda Consumer Segments in India Consumer Behavior in India Organized Retail in India More Indian Retailing details

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Retailing in India

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Segments in India

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Globals Senior corporate executives, large business owners, top-tier professionals Strivers Highly successful workers in cities, towns, and villages Seekers (Varied) Traditional white-collar workers, recent college graduates, mid-level Aspirers Small shopkeepers, farmers, low-skilled workers in industry and services Deprived Low-skilled to unskilled workers, seasonal or part-time employment Segments in India

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Segments in India

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Segments in India

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Top 3 Segments

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“Share-of-Wallet”

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Consumption in India

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Agenda Consumer Segments in India Consumer Behavior in India Organized Retail in India More Indian Retailing details

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Indian Consumer Habits

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Indian Consumer Habits

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15-Minute Rule

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Shopping is Fun

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Agenda Consumer Segments in India Consumer Behavior in India Organized Retail in India More Indian Retailing details

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The Rise of Organized Retail

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Differentiation Bases

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Benefits of Organized Retail

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Change is Good

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Tier 1 Cities in India

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Tier 1 Cities in India

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Geographic Spread of Retail

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4 Phases

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Convenience (China)

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Organized Retail Creates Jobs

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Agenda Consumer Segments in India Consumer Behavior in India Organized Retail in India More Indian Retailing details

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Retailers and Real Estate

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Supply Chain Management

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Supply Chain Management

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Five Levers

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Frequency vs. Needs

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Summary Consumer Segments in India Consumer Behavior in India Organized Retail in India More Indian Retailing details

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Recommended Reading

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