Retailing in India the Fashion and Apparel Industry

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RETAILING IN INDIA THE FASHION & APPAREL INDUSTRY Sameer Mathur, Ph.D.

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Sameer Mathur smathur.com Asst. Professor (Marketing) 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009

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Retailing in India (Review) Apparel Basics Rise of the Apparel Industry Competing in the Industry Agenda

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Segments in India

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Segments in India

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Top 3 Segments

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“Share-of-Wallet”

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Differentiation Bases

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Shopping is Fun

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Retailing in India (Review) Apparel Basics Rise of the Apparel Industry Competing in the Industry

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Retail: Apparel

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Retail: Apparel

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Retail: Apparel

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Retail: Apparel

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Retailing in India (Review) Apparel Basics Rise of the Apparel Industry Competing in the Industry

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The Rise of Apparel

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The Rise of Apparel India Apparel is second largest retail category, 10% of total market (behind Food and Groceries ).

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Growth driven by: Increase in disposable income New occasions (of use) Growth in women’s segment Fashion as self-expression Plus: Further urbanization Rise of Organized Retail The Rise of Apparel

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Retailing in India (Review) Apparel Basics Rise of the Apparel Industry Competing in the Industry

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How to compete: Innovate occasions. “Major jewelry brands have revived a 5,000 year-old “sacred” day known as “ Akshay Tritha ,” which now accounts for the largest single-day jewelry sales in India .” Competing in Apparel Industry

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How to compete: Focus on inventory and markdown management. “ Looking at an index based on the cost of a basic white shirt, we have found that Indian apparel prices have doubled over the last decade.” Competing in Apparel Industry

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How to compete: Take a segmented view of the market. Not only based on income, but lifestyle… Those in the north spend more, based on approach to social events, for example. Competing in Apparel Industry

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How to compete: Balance between core fashion and high fashion. Competing in Apparel Industry

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Retailing in India (Review) Apparel Basics Rise of the Apparel Industry Competing in the Industry Summary

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Recommended Reading

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Over 500,000 views from more than 95 countries http://www.slideshare.net/ProfessorMathur/ Sameer Mathur smathur.com http://www.facebook.com/ProfessorSameerMathur/

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