Retailing in India FDI

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RETAILING IN INDIA FOREIGN DIRECT INVESTMENT Sameer Mathur, Ph.D.

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Sameer Mathur smathur.com Asst. Professor (Marketing) 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009

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Agenda Overview of FDI in Indian Retailing Organized Retailing in India – Current Status Regulations on FDI in Indian Retailing Opposition to FDI in India 1

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The Indian market is becoming more accessible to global firms. Many well known multinationals are interested in expanding their operations into the Indian market, (e.g. Wal-Mart, Metro & Carrefour ) . FDI Retailing: Niche & Increasing

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FDI Retailing: Niche & Increasing

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FDI Retailing in India Indian government wants to fully open up its markets to foreign direct investment Many opposition parties are hindering the growth of this open market initiative . A growing debate exists on whether or not “international retailers” should be allowed to engage in multi-branding retailing At present, global firms are only allowed to engage in Cash & Carry (wholesaling) operations in India.

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Cash & Carry

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Agenda Overview of FDI in Indian Retailing Organized Retailing in India – Current Status Regulations on FDI in Indian Retailing Opposition to FDI in India 2

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Source: “Euromonitor - Retailing in India 2011” Organized Retailing Brand Shares % 2009

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Source: “Euromonitor - Retailing in India 2011” Organized Retailing Brand Shares % 2010

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2009 & 2010 Top Organized Retailing Brand Shares

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Source: “Euromonitor - Retailing in India 2011” Organized Store-Based Retailing Brand Shares % 2009

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Source: “Euromonitor - Retailing in India 2011” Organized Store-Based Retailing Brand Shares % 2010

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Foreign retailers are thinking of new ways and approaches in order to successfully reach the end-consumer by developing and employing various different marketing techniques, such as the provision of additional services , f ashion consulting , home delivery , special discount periods , but not limited to rebranding of retail chains . Improved Targeting

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“Cheapest four days” “family-centric” “home delivery” Source: “Euromonitor - Retailing in India 2011” Improved Targeting

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Organized Non-Grocery Retailing Brand Shares % 2009

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2009 & 2010 Infiniti Retail Ltd. Top Organized Non-Grocery Retailing Brand Shares

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Organized Non-Grocery Retailing Brand Shares % 2010

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Agenda Overview of FDI in Indian Retailing Organized Retailing in India – Current Status Regulations on FDI in Indian Retailing Opposition to FDI in India 3

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FDI: Multi-Brand 0.0% Single-Brand 51% Regulations

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Regulations

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Cash & Carry Franchising: Cash & Carry Permitted

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Agenda Overview of FDI in Indian Retailing Organized Retailing in India – Current Status Regulations on FDI in Indian Retailing Opposition to FDI in India 4

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Opposition: Professionals

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Opposition: Common Folk

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Opposition: Intellectuals

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Opposition: Concerned Citizens

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Fierce Opposition Exists The concern is that FDI in Retail will destroy the traditional way of retailing in India, sending mom & pop shops out of business. Some are just protecting their own personal or business retailing interests.

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SUMMARY Overview of FDI in Indian Retailing Organized Retailing in India – Current Status Regulations on FDI in Indian Retailing Opposition to FDI in India

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