Retailing in India Case Study Shoppers stop

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

PowerPoint Presentation:

RETAILING IN INDIA CASE STUDY: SHOPPERS STOP Sameer Mathur, Ph.D.

PowerPoint Presentation:

Sameer Mathur smathur.com Asst. Professor (Marketing) 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009

PowerPoint Presentation:

Agenda Retailing / Apparel in India (review) Shoppers Stop Overview Shoppers Stop Examples

PowerPoint Presentation:

Top 3 Segments

PowerPoint Presentation:

Globals Senior corporate executives, large business owners, top-tier professionals Strivers Highly successful workers in cities, towns, and villages Seekers (Varied) Traditional white-collar workers, recent college graduates, mid-level Aspirers Small shopkeepers, farmers, low-skilled workers in industry and services Deprived Low-skilled to unskilled workers, seasonal or part-time employment Segments in India

PowerPoint Presentation:

“Share-of-Wallet”

PowerPoint Presentation:

Differentiation Bases

PowerPoint Presentation:

Retail: Apparel

PowerPoint Presentation:

The Rise of Apparel

PowerPoint Presentation:

Agenda Retailing / Apparel in India (review) Shoppers Stop Overview Shoppers Stop Examples

PowerPoint Presentation:

Shoppers Stop

PowerPoint Presentation:

Shoppers Stop

PowerPoint Presentation:

Shoppers Stop

PowerPoint Presentation:

Shoppers Stop

PowerPoint Presentation:

Shoppers Stop

PowerPoint Presentation:

"Today, Shoppers Stop stands as not only the pioneer of retail but is also unchallenged as an innovator in terms of knowing what will best delight its customers. We continue to work towards knowing our customers, shopping trends and preferences and thus we always know how Indian shops.” Shoppers Stop

PowerPoint Presentation:

Shopper’s Stop Department store HomeStop Premium home concept store Crossword Bookstore Mothercare & Early Learning Centre Maternity, infant and childcare store HyperCITY "big box mixed retail“ store Shoppers Stop Umbrella

PowerPoint Presentation:

First Citizen programme + loyalty program cards Drishti , data warehousing and data mining IT backbone. First Insight, customer group analysis. Crossword Book Rewards Programme eWords , a monthly informative newsletter HyperCITY Discovery Club. “… to ensure customer delight and enhance customer satisfaction." Shoppers Stop Extras

PowerPoint Presentation:

Agenda Retailing / Apparel in India (review) Shoppers Stop Overview Shoppers Stop Examples

PowerPoint Presentation:

Shoppers Stop

PowerPoint Presentation:

Shoppers Stop

PowerPoint Presentation:

Shoppers Stop

PowerPoint Presentation:

The Rise of Apparel

PowerPoint Presentation:

Summary Retailing / Apparel in India (review) Shoppers Stop Overview Shoppers Stop Examples

PowerPoint Presentation:

Recommended Reading

PowerPoint Presentation:

Over 500,000 views from more than 95 countries http://www.slideshare.net/ProfessorMathur/ Sameer Mathur smathur.com http://www.facebook.com/ProfessorSameerMathur/

authorStream Live Help