Jugaad - Innovation in India

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JUGAAD INNOVATION IN INDIA Sameer Mathur, Ph.D.

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Sameer Mathur smathur.com Asst. Professor (Marketing) 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009

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An improvised motor vehicles, locally made in India. Used in rural India as inexpensive transportation. Jugaad

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Jugaad vehicle powered by an agricultural water-pump engine

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Inexpensive R ural Transport

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No gears; the Breaks may not work

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India: Where the BMW coexists with the Jugaad

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Did they Buy Tickets?

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Safety Road worthiness Laws, Regulation The More the Merrier Don’t Know, Don’t Care, Can’t Afford it!

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Traveling Handyman He can repair a pressure cooker, gas cylinder connection and more !

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The Bal Mandir Public School Bus

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http:// www.economist.com /node/13754045?story_id=13754045 Recommended Reading

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Recommended Reading

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Over 500,000 views from more than 95 countries http://www.slideshare.net/ProfessorMathur/ Sameer Mathur smathur.com http://www.facebook.com/ProfessorSameerMathur/

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