Spam and Marketing by Professor S. Mathur (smathur.com)

Views:
 
Category: Education
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

PowerPoint Presentation:

SPAM AND MARKETING Prof. Sameer Mathur, Ph.D.

PowerPoint Presentation:

Agenda

PowerPoint Presentation:

Sameer Mathur BuddingMarkets.com Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 Marketing Professor 2013 – Indian Institute of Management, Lucknow

PowerPoint Presentation:

The Marketing Process

PowerPoint Presentation:

Spam doesn’ t only work on stupid people… …ANYONE can fall for it!

PowerPoint Presentation:

Two Types of Spam

PowerPoint Presentation:

Who falls for it: Idiots Type 1: Idiotic Spam

PowerPoint Presentation:

Idiotic Spam & the Marketing Process

PowerPoint Presentation:

Who falls for it = All of us Type 2: Content Spam

PowerPoint Presentation:

How Content Spam Works

PowerPoint Presentation:

How Content Spam Works

PowerPoint Presentation:

How Content Spam Works

PowerPoint Presentation:

How Content Spam Works

PowerPoint Presentation:

How Content Spam Works

PowerPoint Presentation:

How Content Spam Works By completing the challenge (e.g. IQ test) and getting the payoff (e.g. IQ score), you have automatically signed up for a service you didn’t want.

PowerPoint Presentation:

Content Spam & the Marketing Process

PowerPoint Presentation:

Summary

PowerPoint Presentation:

Over 600,000 views from more than 100 countries http:// www.BuddingMarkets.com/ Sameer Mathur BuddingMarkets .com http:// www.facebook.com/BuddingMarkets/

PowerPoint Presentation:

Read this book “ This book is the bible of Marketing ” Prof. Sameer Mathur

authorStream Live Help