5 Definitions of Marketing by Professor S. Mathur (smathur.com)

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5 Definitions of Marketing Sameer Mathur, Ph.D. ur.com

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Agenda

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Sameer Mathur smathur.com Asst. Professor (Marketing) 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009

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1 st definition http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx

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http://www.the-cma.org/?WCE=C=47%7CK=225849#3 2 nd definition

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http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx 3 rd definition The management process responsible for identifying, anticipating and satisfying customer requirements profitably.

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http://www.pearsonhighered.com/educator/product/Marketing-Management-12E/9780131457577.page 4 th definition

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5 th definition

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Which definition is the best?

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Summary

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Over 500,000 views from more than 95 countries http://www.slideshare.net/ProfessorMathur/ Sameer Mathur smathur.com http://www.facebook.com/ProfessorSameerMathur

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Read this book “ This book is the bible of Marketing ” Prof. Sameer Mathur

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