Sales Promotion Strategies (Professor Mathur)

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Sameer Mathur Assistant Professor (Marketing) www.smathur.com:

Sameer Mathur Assistant Professor (Marketing) www.smathur.com Sales Promotion

Slide 2:

2 FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : sameer.mathur@mcgill.ca Twitter: @ProfessorMathur Facebook: Click Here

Sales Promotion:

Sales Promotion 3

Slide 4:

4 Promotions could be targeted at

Slide 6:

6 KEY DECISIONS..

Slide 7:

7

Slide 8:

8 coupon

Slide 9:

9 deal

Slide 10:

10 sweepstakes

Slide 11:

11 sample

Loyalty Programs:

12 Loyalty Programs

Slide 13:

13 Mail-in rebate

Slide 14:

14 Mail-in rebate

Product Placements:

15 Product Placements

12 Objectives of Promotions:

Increasing volume; Increasing trial; Increasing repeat purchase; Increasing loyalty; Widening usage; Creating interest; Sales Promotion 16 /45 12 Objectives of Promotions

12 Objectives of Promotions:

Creating awareness; Deflecting attention from price; Gaining intermediary support; Discriminating among users; Restoring brand perceptions and deflecting attention from complaints; Retaining brand perception on service failure. Sales Promotion 17 /45 12 Objectives of Promotions

Readings P427, The Promotional Elements P429, Sales Promotion P467, Sales Promotion P467, The Importance of Sales Promotion P467, Consumer-Oriented Sales Promotions P470, Trade-Oriented Sales Promotions P472, Public Relations P472, Public Relations Tools :

Readings P427, The Promotional Elements P429, Sales Promotion P467, Sales Promotion P467, The Importance of Sales Promotion P467, Consumer-Oriented Sales Promotions P470, Trade-Oriented Sales Promotions P472, Public Relations P472, Public Relations Tools 18

Sales Promotion:

Sales Promotion 19

Slide 20:

20 FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : sameer.mathur@mcgill.ca Twitter: @ProfessorMathur Facebook: Click Here

Slide 21:

21 Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : sameer.mathur@mcgill.ca Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. Advertising 2. Retailing POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps