Slide 2:
2 FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : sameer.mathur@mcgill.ca Twitter: @ProfessorMathur Facebook: Click Here
Fuji Film – Nobody can resist in front of a FinePix:
3 Fuji Film – Nobody can resist in front of a FinePix
Slide 4:
4
Slide 5:
5
Listerine:
6 Listerine
Pfizer - Viagra:
7 Pfizer - Viagra
CEMEX – FAST DRYING CONCRETE:
8 CEMEX – FAST DRYING CONCRETE
Glassex – Window Cleaner:
9 Glassex – Window Cleaner
Slide 10:
10
Slide 11:
11
Slide 12:
12
Slide 13:
13
Slide 14:
14
Slide 15:
15
Slide 16:
16
Slide 17:
17
Slide 18:
18 FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : sameer.mathur@mcgill.ca Twitter: @ProfessorMathur Facebook: Click Here
Slide 19:
19 Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : sameer.mathur@mcgill.ca Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. Advertising 2. Virgin Mobile’s 2008 Promotional Strategy in India POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps