logging in or signing up Product Life Cycle (Professor Mathur) ProfessorMathur Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1072 Category: Education License: All Rights Reserved Like it (0) Dislike it (1) Added: May 13, 2011 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: PRODUCT LIFE CYCLE Sameer Mathur, Ph.D. ur.comPowerPoint Presentation: AgendaPowerPoint Presentation: Sameer Mathur smathur.com Asst. Professor (Marketing) 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009PowerPoint Presentation: The Product Life CyclePowerPoint Presentation: Summary: Stages in NPDPowerPoint Presentation: Product DevelopmentPowerPoint Presentation: Sales Costs Profits Marketing Objectives Product Price Low sales High cost per customer Negative Create product awareness and trial Offer a basic product Use cost-plus basis Distribution Build selective distribution Advertising Build awareness among innovators, early adopters Marketing Strategies: Introduction StagePowerPoint Presentation: Toyota Hybrid: Introductory Stage ProductPowerPoint Presentation: Rapidly rising sales Average cost per customer Rising profits Maximize market share Offer product extensions, service, warranty Penetration Pricing Build intensive distribution Build awareness in the mass market Sales Costs Profits Marketing Objectives Product Price Distribution Advertising Marketing Strategies: Growth StagePowerPoint Presentation: A Product at the Growth StagePowerPoint Presentation: Peak sales Low cost per customer High profits Maximize profit while defending market share Diversify brand and models Price to match or best competitors Build more intensive distribution Stress brand differences and benefits Sales Costs Profits Marketing Objectives Product Price Distribution Advertising Marketing Strategies: Maturity StagePowerPoint Presentation: A Product at the Mature StagePowerPoint Presentation: Declining sales Low cost per customer Declining profits Reduce expenditure and milk the brand Phase out weak items Cut price Go selective: phase out unprofitable outlets Reduce to level needed to retain hard-core loyal customers Sales Costs Profits Marketing Objectives Product Price Distribution Advertising Marketing Strategies: Decline StagePowerPoint Presentation: Alternate Product Life CyclesPowerPoint Presentation: http://www.marketlineinfo.com/library/DisplayContent.aspx?R=5B0A0C20-9BB6-4284-A575-AC0F2261F45C&N=4294839864 Apple Inc. – 2008 RevenuesPowerPoint Presentation: iPod Nano (Sept 2005) iPod Touch (Sept 2007) iPod Shuffle (Jan 2005) iPod Classic (Oct 2001) http://www.apple.com/ca/ipod/compare-ipod-models/ Product Life Cycle of iPodsPowerPoint Presentation: http://en.wikipedia.org/wiki/IPod_Classic http://www.apple.com/ipodclassic/ Timeline of iPod ClassicPowerPoint Presentation: http://en.wikipedia.org/wiki/IPod_Classic Timeline of iPod ClassicPowerPoint Presentation: Product development Introduction Growth Maturity Decline What Stage of the PLC is the iPod Classic?PowerPoint Presentation: http://en.wikipedia.org/wiki/IPod_Touch http://www.apple.com/ipodtouch/ Timeline of iPod TouchPowerPoint Presentation: Product: “A great pocket computer”. Music, movies, games, apps at fingertips. Price: 8GB : $249; 32GB: $319; 64GB: $429 Promotion: Advertisement on TV, billboards, magazines. Focus on numerous applications. Place: Online, Apple Store, Future Shop, Best Buy, Costco. http://www.apple.com/ca/ipod/compare-ipod-models/ Marketing Mix – iPod TouchPowerPoint Presentation: Which Stage of the PLC is the iPod Touch? Product development Introduction Growth Maturity DeclinePowerPoint Presentation: SummaryPowerPoint Presentation: Over 500,000 views from more than 95 countries http://www.slideshare.net/ProfessorMathur/ Sameer Mathur smathur.com http://www.facebook.com/ProfessorSameerMathurPowerPoint Presentation: Read this book “ This book is the bible of Marketing ” Prof. Sameer Mathur You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.