Direct Marketing (Professor Mathur)

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Sameer Mathur http://www.smathur.com:

Sameer Mathur http://www.smathur.com Direct Marketing

Slide 2:

2 FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : sameer.mathur@mcgill.ca Twitter: @ProfessorMathur Facebook: Click Here

Direct Marketing:

Direct Marketing 3

Online Retailing:

Online Retailing 4

Catalog Retailing Circa 1977:

Catalog Retailing Circa 1977 5

Advantages:

Advantages 6

Television Home Shopping:

Television Home Shopping 7

Television Home Shopping:

Television Home Shopping 8

Telemarketing:

Telemarketing 9

Readings P370, Electronic Marketing Channels P371, Direct Marketing Channels :

Readings P370, Electronic Marketing Channels P371, Direct Marketing Channels 10

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11 FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : sameer.mathur@mcgill.ca Twitter: @ProfessorMathur Facebook: Click Here

Slide 12:

12 Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : sameer.mathur@mcgill.ca Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. Retailing 2. How China Influences Retailing POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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