Branding (Professor Mathur)

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BRANDING Sameer Mathur, Ph.D. ur.com

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Agenda

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Sameer Mathur smathur.com Asst. Professor (Marketing) 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009

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What is a Brand?

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Identify the maker Simplify product handling Organize accounting Offer legal protection The Eight Roles of a Brand

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Signal quality Secure Price Premium Create Barriers to Entry Create Competitive Advantage The Eight Roles of a Brand

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Brand Equity

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http://images.businessweek.com/ss/09/09/0917_global_brands/index.htm?technology+slideshows

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Four Attributes of Strong Brands

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Eight Advantages of Strong Brands

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Eight Advantages of Strong Brands

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Like a good neighbor, State Farm is there Just do it Nothing runs like a Deere Save 15% or more in 15 minutes or less We try harder We’ll pick you up I’m lovin’ it Innovation at work This Bud’s for you Always low prices Slogans

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4 Branding Strategies

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Black and Decker Multi product Branding Strategy for do it yourself market

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Multi Product Branding

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Multi Branding

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Private Labels

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Summary – What is a Brand?

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Summary

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Over 500,000 views from more than 95 countries http://www.slideshare.net/ProfessorMathur/ Sameer Mathur smathur.com http://www.facebook.com/ProfessorSameerMathur

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Read this book “ This book is the bible of Marketing ” Prof. Sameer Mathur

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