logging in or signing up A Look into your Week Nine Speech ProfWendell Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 229 Category: Education License: Some Rights Reserved Like it (0) Dislike it (0) Added: May 31, 2010 This Presentation is Public Favorites: 0 Presentation Description All images from subscription site http://www.clipart.com/en/ unless otherwise noted below: “All State Commercial." 1 Jan 2010. Online video clip. YouTube. All State Insurance. 26 May 2010. . "Geico Commercial Pot Hole." 23 Oct 2009. Online video clip. YouTube. Geico Insurance. 26 May 2010. . Comments Posting comment... Premium member Presentation Transcript Expectations : Please click the speaker icon! Expectations A look into your Ethos, Pathos and Logos Speech (with PowerPoint) Introduction : Introduction Attention Grabber Thesis with Preview Slide 3: AG: Any of us could be in an accident! Car loving actor vs. Pot Hole; Do you follow facts or heart? Connection: No matter what motivates you, there is a car insurance commercial that works for you. That’s because we are motivated by some combination of ethos, pathos and logos. Slide 4: AG: Connection Thesis: By examining two advertisements from different popular insurance agencies, we can better understand how companies use ethos, pathos and logos to sell us …. Preview: The use of pathos with Geico The use of Pathos, ethos and logos in a parent targeted All State commercial The success level of each advertisement Body : Body Possible Pattern #1 : Possible Pattern #1 Show both ads Ad one Discussion Ethos, Pathos or Logos Explanation Target market explanation Ad Two Discussion Ethos, Pathos or Logos Explanation Target market explanation Success or not of each Possible Pattern #2 : Possible Pattern #2 Show ad one Target audience Ethos, Pathos or Logos Explanation Success Show ad two Target audience Ethos, Pathos or Logos Explanation Success Main Points : Main Points The use of pathos with Geico The use of Pathos, ethos and logos in a parent targeted All State commercial The success level of each advertisement Slide 10: GEICO POT HOLE COMMERCIAL LINK Slide 11: I would discuss why I thought the target audience could be almost anyone and why it fit our area (anyone could hit a pothole; we know how it feels) Slide 12: Then I would discuss why I thought it was ethos, pathos or logos. In this case – pathos Define Pathos Explain it in this case Slide 14: ALL STATE TAIL LIGHTS COMMERCIAL LINK Slide 15: I would discuss why I thought the target audience are parents (for example- they specifically say “just talking to THEM”) Slide 16: Next I would discuss : Pathos: Reminder about definition Teen looking behind her “Never come back” Slide 18: Next I would discuss : Ethos Define Ethos Noted actor and car lover Calm, trusting voice Giving usable advice Slide 20: Next I would discuss : Logos Define logos Statistic of 5,000+ Teens Explanation of contract Slide 21: Lastly – are the ads successful? Funny ads could help us remember generally Balanced ads powerful as well Conclusion : Conclusion Thesis with Review Closing Statement Work Cited : Work Cited MLA Slide 24: “All State Commercial." 1 Jan 2010. Online video clip. YouTube. All State Insurance. 26 May 2010. <http://www.youtube.com/watch?v=-K2hBnf2s8w>. "Geico Commercial Pot Hole." 23 Oct 2009. Online video clip. YouTube. Geico Insurance. 26 May 2010. <http://www.youtube.com/watch?v=-K2hBnf2s8w>. The End : The End You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
A Look into your Week Nine Speech ProfWendell Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 229 Category: Education License: Some Rights Reserved Like it (0) Dislike it (0) Added: May 31, 2010 This Presentation is Public Favorites: 0 Presentation Description All images from subscription site http://www.clipart.com/en/ unless otherwise noted below: “All State Commercial." 1 Jan 2010. Online video clip. YouTube. All State Insurance. 26 May 2010. . "Geico Commercial Pot Hole." 23 Oct 2009. Online video clip. YouTube. Geico Insurance. 26 May 2010. . Comments Posting comment... Premium member Presentation Transcript Expectations : Please click the speaker icon! Expectations A look into your Ethos, Pathos and Logos Speech (with PowerPoint) Introduction : Introduction Attention Grabber Thesis with Preview Slide 3: AG: Any of us could be in an accident! Car loving actor vs. Pot Hole; Do you follow facts or heart? Connection: No matter what motivates you, there is a car insurance commercial that works for you. That’s because we are motivated by some combination of ethos, pathos and logos. Slide 4: AG: Connection Thesis: By examining two advertisements from different popular insurance agencies, we can better understand how companies use ethos, pathos and logos to sell us …. Preview: The use of pathos with Geico The use of Pathos, ethos and logos in a parent targeted All State commercial The success level of each advertisement Body : Body Possible Pattern #1 : Possible Pattern #1 Show both ads Ad one Discussion Ethos, Pathos or Logos Explanation Target market explanation Ad Two Discussion Ethos, Pathos or Logos Explanation Target market explanation Success or not of each Possible Pattern #2 : Possible Pattern #2 Show ad one Target audience Ethos, Pathos or Logos Explanation Success Show ad two Target audience Ethos, Pathos or Logos Explanation Success Main Points : Main Points The use of pathos with Geico The use of Pathos, ethos and logos in a parent targeted All State commercial The success level of each advertisement Slide 10: GEICO POT HOLE COMMERCIAL LINK Slide 11: I would discuss why I thought the target audience could be almost anyone and why it fit our area (anyone could hit a pothole; we know how it feels) Slide 12: Then I would discuss why I thought it was ethos, pathos or logos. In this case – pathos Define Pathos Explain it in this case Slide 14: ALL STATE TAIL LIGHTS COMMERCIAL LINK Slide 15: I would discuss why I thought the target audience are parents (for example- they specifically say “just talking to THEM”) Slide 16: Next I would discuss : Pathos: Reminder about definition Teen looking behind her “Never come back” Slide 18: Next I would discuss : Ethos Define Ethos Noted actor and car lover Calm, trusting voice Giving usable advice Slide 20: Next I would discuss : Logos Define logos Statistic of 5,000+ Teens Explanation of contract Slide 21: Lastly – are the ads successful? Funny ads could help us remember generally Balanced ads powerful as well Conclusion : Conclusion Thesis with Review Closing Statement Work Cited : Work Cited MLA Slide 24: “All State Commercial." 1 Jan 2010. Online video clip. YouTube. All State Insurance. 26 May 2010. <http://www.youtube.com/watch?v=-K2hBnf2s8w>. "Geico Commercial Pot Hole." 23 Oct 2009. Online video clip. YouTube. Geico Insurance. 26 May 2010. <http://www.youtube.com/watch?v=-K2hBnf2s8w>. The End : The End