logging in or signing up social-media-case-studies-intex-beatbattle-casestudy PreetamSinghPatel Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 143 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: October 18, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Intex Beat Battle : Intex Beat Battle India’s First Multiple Platform Synchronized Social Contest!! Period – 20 July – 17 Aug 2010 The Brief : The Brief To demonstrate the power of Intex Elegance 5.1 Channel Speakers & Spread the word virally across the Social network and create a permanent platform for consumer engagement for the brands’ extensive product line Our Solution – A Virtual Music Mixer! : Our Solution – A Virtual Music Mixer! An engaging and interactive flash based gaming application that virtually demonstrate the power of Intex Elegance 5.1 Speakers A fully functional music dashboard that can be controlled through keyboard User need to mix these notes to create music loud enough to make items in the room fall and earn points Our Solution - India’s First Multiple Platform Synchronized Social Contest!! : Our Solution - India’s First Multiple Platform Synchronized Social Contest!! Facebook.com www.intextechnologies.com www.orkut.com * Click on the link to go to the app In order to bring down all the reach barrier we published the application across Facebook, Orkut and Intex webpage with a single source backend!! Branding, reach and engagement – Leading on all front : Branding, reach and engagement – Leading on all front The Results Great Visibility and branding : Great Visibility and branding Application Welcome Page 5 Sec Preload while the game loads Multiple branding within the game 10 Sec Post roll while the score loads Branded Feeds Results - Huge Engagement and Reach : Results - Huge Engagement and Reach 18,244 Fans and ~ 300 Fans added each day! Total Views – 30,000 Branded Reach – 1.6 Mn + Highly Interactive Wall Interaction – 29866 Average Interaction per post – 36 Post Quality 11.5 Average – 4690 Monthly Users Each feed getting an average of 15000-28000 engagement through Wall feeds etc Period – 20 July – 25 Aug 2010 No more REACH barriers!! Promote anywhere, Play anywhere! Total Facebook Page Views – 12,000 Branded Feed Reach – 1.5 Mn in just 1 Month!!!! : No more REACH barriers!! Promote anywhere, Play anywhere! Total Facebook Page Views – 12,000 Branded Feed Reach – 1.5 Mn in just 1 Month!!!! Social Adv Google Adv Display Adv Viral Feeds Friends Suggestions Orkut Promotion Mail Referrals Share on Facebook, Orkut Friends Referrals Period – 20 July – 17 Aug 2010 Summary : Summary The Campaign performed on all evaluation metric Reach – 1.5 Mn branded reach through feeds and referrals Engagement – Almost 1100 active fans everyday! Branding – Multiple branding opportunity The Campaign is just reached half way and 2 more rounds of the contest are still due Almost 30% of all application users came through referals!! And No.1 Technology brand on Facebook* *www.media2win.com So Gear Up for BEAT BATTLE!! : So Gear Up for BEAT BATTLE!! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
social-media-case-studies-intex-beatbattle-casestudy PreetamSinghPatel Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 143 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: October 18, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Intex Beat Battle : Intex Beat Battle India’s First Multiple Platform Synchronized Social Contest!! Period – 20 July – 17 Aug 2010 The Brief : The Brief To demonstrate the power of Intex Elegance 5.1 Channel Speakers & Spread the word virally across the Social network and create a permanent platform for consumer engagement for the brands’ extensive product line Our Solution – A Virtual Music Mixer! : Our Solution – A Virtual Music Mixer! An engaging and interactive flash based gaming application that virtually demonstrate the power of Intex Elegance 5.1 Speakers A fully functional music dashboard that can be controlled through keyboard User need to mix these notes to create music loud enough to make items in the room fall and earn points Our Solution - India’s First Multiple Platform Synchronized Social Contest!! : Our Solution - India’s First Multiple Platform Synchronized Social Contest!! Facebook.com www.intextechnologies.com www.orkut.com * Click on the link to go to the app In order to bring down all the reach barrier we published the application across Facebook, Orkut and Intex webpage with a single source backend!! Branding, reach and engagement – Leading on all front : Branding, reach and engagement – Leading on all front The Results Great Visibility and branding : Great Visibility and branding Application Welcome Page 5 Sec Preload while the game loads Multiple branding within the game 10 Sec Post roll while the score loads Branded Feeds Results - Huge Engagement and Reach : Results - Huge Engagement and Reach 18,244 Fans and ~ 300 Fans added each day! Total Views – 30,000 Branded Reach – 1.6 Mn + Highly Interactive Wall Interaction – 29866 Average Interaction per post – 36 Post Quality 11.5 Average – 4690 Monthly Users Each feed getting an average of 15000-28000 engagement through Wall feeds etc Period – 20 July – 25 Aug 2010 No more REACH barriers!! Promote anywhere, Play anywhere! Total Facebook Page Views – 12,000 Branded Feed Reach – 1.5 Mn in just 1 Month!!!! : No more REACH barriers!! Promote anywhere, Play anywhere! Total Facebook Page Views – 12,000 Branded Feed Reach – 1.5 Mn in just 1 Month!!!! Social Adv Google Adv Display Adv Viral Feeds Friends Suggestions Orkut Promotion Mail Referrals Share on Facebook, Orkut Friends Referrals Period – 20 July – 17 Aug 2010 Summary : Summary The Campaign performed on all evaluation metric Reach – 1.5 Mn branded reach through feeds and referrals Engagement – Almost 1100 active fans everyday! Branding – Multiple branding opportunity The Campaign is just reached half way and 2 more rounds of the contest are still due Almost 30% of all application users came through referals!! And No.1 Technology brand on Facebook* *www.media2win.com So Gear Up for BEAT BATTLE!! : So Gear Up for BEAT BATTLE!!