globalisation

Globalisation Of Social Networksand Networked ServicesTransforming the Users Experiences - How Can Institutions Develop Innovative and Affordable Tools to Engage Increasingly Sophisticated Audiences: 

Globalisation Of Social Networks and Networked Services Transforming the Users Experiences - How Can Institutions Develop Innovative and Affordable Tools to Engage Increasingly Sophisticated Audiences Brian Kelly UKOLN University of Bath Bath, UK Email B.Kelly@ukoln.ac.uk UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘jisc-digitisation-2007' tag

About Me: 

About Me Brian Kelly: UK Web Focus: a advisory post on Web standards, developments and best practices Involved in Web development since Jan 1993 UKOLN: National centre of expertise in digital information management Funded by JISC and MLA to support the higher/further education communities and the cultural heritage sector Based on University of Bath

Web 2.0 – It’s Working: 

Web 2.0 – It’s Working In brief: It’s attracting users It’s attracting investment ('Facebook owners turn down $1.6B') It relates to aims of educational andamp; cultural heritage sectors and political environment: Importance of social andamp; informal learning Encouraging students to become well-informed digital citizens Allows our rich cultural andamp; scholarly resources to be accessed widely Public / private collaboration Avoidance of unnecessary public expenditure In the opening plenary talk at the Umbrella 2007 conference Lynne Brinley highlighted the importance of Web 2.0 to the British Library and encouraged conference delegates to 'just do it!'

Opportunities & Challenges: 

Opportunities andamp; Challenges The challenges: Getting our audiences back Responding to the wide diversity of applications being developed Responding to the lightweight development tools and approaches being taken The opportunities: Learning from Web 2.0 successes Responding to changes (we’ve been doing this for centuries!) Applying innovative practices appropriately (and not just on top of existing working practices)

The 1 – 9 – 90 Challenge: 

The 1 – 9 – 90 Challenge Participation Inequality: Encouraging More Users to Contribute In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. (Jakob Neilson, Oct 2006) Potential Benefits: Globalisation Cross-fertilisation Unexpected benefits Maximising impact

Why I’m A Fan: 

Why I’m A Fan Slideshare: Easy to upload slides Can be embedded in Web pages Statistics provided

Application To Cultural Heritage: 

Application To Cultural Heritage Paper on Building an On-line Community at the Brooklyn Museum at Museums andamp; Web 2007 conference described use of Flickr, MySpace, etc. by the Brooklyn Museum This provides Interaction with artists User-generated content Engagement with new audiences http://www.flickr.com/groups/brooklynmuseum

Is It Risky?: 

Is It Risky? Scenario What happens if a third party provider goes out of business? Application Elsewhere What will happen to our life savings if our bank goes out of business? Do we keep our money under the mattress? And note recent Guardian headline 'Secret List of Universities Facing Collapse' There’s a need for risk assessment, risk management, etc. But this also applies when you are developing software, procuring development work, etc.

A Mixed Economy: 

A Mixed Economy We are likely to have a mixed economy: Systems managed in-house Use of external services We need to ensure these can co-exist and utilise their respective strengths '… there is potential for institutions to push out their repository content to other services that have a more up to minute Web interface? This would not need to be a long term commitment and would enable institutions to cater in a more targeted way to their particular 'consumers'. Rachel Heery, UKOLN

Revisiting The Question: 

Revisiting The Question 'How Can Institutions Develop Innovative and Affordable Tools to Engage Increasingly Sophisticated Audiences' Some thoughts: In some areas they shouldn’t attempt to compete with market place successes (e.g. Google) If some cases institutions should be indifferent to the service provider (e.g. Microsoft or Google Docs) There are real needs to: Answer the question 'Why develop?' Be realistic if development work is funded Be user-focussed (and this isn’t necessarily easy) Be prepared to write off investment if users don’t want what we’ve developed

Conclusions: 

Conclusions To conclude: Adding AJAX interfaces, folksonomies, annotation features, etc. to existing may miss out on the benefits that large-scale social networks can provide Remember 1 – 9 – 90 You’ll need to address the risks of 3rd party services But this is nothing new The main issues are policies ones, not technical